This is exactly my experience when working to flip institutions to decrease meat intake.
Of course, it is a more pragmatic approach, there are also other social mechanisms at play (e.g. some people just need very clear positions and not a messy gradual improvement with its contradictions, also, of course reformist movements have always the danger of a hostile takeover.
But it is really interesting that in absolute numbers it is way more effective to have many people reducing their meat consumption a bit (thereby paving the way for larger reductions in the medium term) instead of waging purity wars in small numbers, as counterintuitively it might be from an ethical perspective.
Food for thought! 🥕
#vegan #veganism #SustainableDiet #SustainableFoodSystems #PlantBasedDiet #PlantBased