home.social

#socialtrends — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #socialtrends, aggregated by home.social.

fetched live
  1. Aura Farming Competitions: When Looking Cool Became a Real-World Sport. Meet the Champions Turning Internet Memes Into Real Battles

    Pacu Jalur teams race along the Kuantan River in Indonesia, the traditional boat-racing culture that helped inspire the viral aura-farming phenomenon. Image: Wikimedia Commons, public domain.

    Dear Cherubs, aura farming has gone from imaginary internet points to actual public competitions, complete with judges, crowds, cash prizes and, yes, champions. Because apparently simply being cool in private was never going to be enough.

    FROM MEME TO COMPETITION

    “Aura” is internet slang for charisma, confidence, style or that mysterious ability to command attention without apparently trying. “Farming” comes from gaming, where players repeatedly perform actions to collect resources or points.

    Put the two together and you get “aura farming”: doing something that supposedly increases your aura. A dramatic entrance? Points. A perfectly timed meme gesture? More points. Looking painfully confident while doing something completely ridiculous? Apparently, jackpot.

    The phenomenon became globally associated with Rayyan Arkan Dikha, the Indonesian boy whose dancing at the front of a traditional Pacu Jalur racing boat went viral in 2025. The performance was part of an established Indonesian tradition, not an aura competition, but social media rapidly turned it into the ultimate example of effortless “aura.” According to Indonesia’s official tourism site, Pacu Jalur is a long-established cultural boat-racing tradition in Riau.

    By August 2026, the meme had moved decisively offline. Euronews and AFP reported organised Aura Battles in Mexico, where competitors faced one another using poses, dances, facial expressions, viral gestures and meme references. The audience and judges effectively decide who has delivered the most convincing display of digital-era charisma.

    MEET THE CHAMPIONS

    One of the names now attached to the movement is El Kakas, the nickname of Sherman Mendoza, who became the first reported champion of Tucumán’s aura-farming tournament in Argentina. Local reporting says the August competition at Plaza Urquiza included three contests, with El Kakas winning two of them.

    El Kakas has since gone beyond competing and started teaching his techniques. Reports say his demonstrations include the viral “six seven” gesture, mewing-inspired poses, distinctive movements and, naturally, his trademark hair movement. He has effectively turned “looking cool” into a workshop. Capitalism remains undefeated.

    Mexico has produced another documented winner: 16-year-old Kaled Rosales Salazar won an Aura Battle in Mexico City. Euronews reported that he received a 3,000-peso prize, with the competition judged around creativity, humour, confidence and the ability to command attention.

    Costa Rica has also produced a locally celebrated winner. John Vaar became known after winning an aura battle at the University of Costa Rica’s El Pretil, where he estimated around 300 people were watching. He described himself online as the country’s first aura-farming champion, although this was a local event rather than an internationally recognised championship.

    That distinction matters. There is currently no universally recognised “World Aura Farming Championship” or single governing body that crowns one global champion. The competitions are developing independently, with different organisers, judging systems and prizes.

    The appeal is obvious once you understand the joke. Participants are competing in a language built from memes, TikTok gestures, gaming terminology and exaggerated confidence. The crowd understands the references, the performer gets a few seconds to deliver, and everyone gets content for their phone.

    As noted by thisclaimer.com, internet culture increasingly blurs the line between watching entertainment and becoming part of it. Aura battles are a particularly strange example because the audience isn’t just watching the performance — its reaction can determine the winner.

    And then there is the slightly more serious question: where are the sponsors? Aura battles already have several ingredients brands normally spend heavily trying to manufacture — young audiences, live participation, viral clips, recognisable personalities, crowd reactions and highly shareable moments. The competitions are still fragmented and relatively new, so there is no obvious global commercial structure yet. But that may be precisely the opportunity. A sportswear brand, gaming company, youth-focused platform or even a major entertainment sponsor could potentially turn an aura battle into a recurring live event, with branded challenges, prizes and social-media content built into the format. Whether that becomes a genuine entertainment business or simply another internet phase remains to be seen. But from a marketing perspective, there is certainly something here worth watching.

    Whether aura farming becomes a lasting competitive format or disappears when the algorithm finds its next obsession is impossible to know. For now, though, the champions are real, the battles are real, and apparently your teenager’s suspiciously confident walk may be worth more than you thought.

    Sources:

    Associated Press — https://apnews.com/article/5b82900616f7c4dc2a34566322ccc070

    Euronews — https://www.euronews.com/culture/2026/08/22/what-is-farmear-aura-viral-street-battles-born-on-tiktok

    The Wall Street Journal — https://www.wsj.com/lifestyle/indonesian-boat-kid-dance-ac0447f3

    The Independent / Associated Press — https://www.the-independent.com/news/aura-farming-the-video-gameinspired-youth-trend-sweeping-latin-america-b3043144.html

    World Aura Battle Federation — https://worldaurabattle.com/en/rules

    Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Pacu_Jalur_3.jpg

    Thisclaimer — https://thisclaimer.com/

    Thisclaimer YouTube — https://www.youtube.com/@thisclaimer?sub_confirmation=1
    Euronews / AFP — https://www.euronews.com/2026/08/22/what-is-an-aura-battle-young-mexicans-turn-confidence-into-a-competition

    Euronews / AFP — https://www.euronews.com/2026/08/22/what-is-farmear-aura-viral-street-battles-born-on-tiktok

    El Tucumano — https://www.eltucumano.com/noticia/324449/libre/cual-es-el-personaje-yo-tampoco-lo-se-quien-es-el-kakas-el-therian-campeon-de-farmear-aura-en-tucuman.html

    Contexto Tucumán — https://www.contextotucuman.com/nota/410420/uno-tiene-que-imaginarselo-para-que-suceda-quien-es-el-kakas-y-como-se-convirtio-en-el-primer-ganador-del-torneo-de-farmear-aura-en-tucuman.html

    Contexto Tucumán — https://www.contextotucuman.com/nota/416723/el-kakas-ganador-del-torneo-de-farmear-aura-en-tucuman-ahora-da-clases-para-ensenar-sus-tecnicas-ganadoras.html

    LV12 — https://www.lv12.com.ar/tucuman/torneo-farmear-aura-tucuman-fue-espontaneo-y-bien-organizado-n202649

    CR Hoy — https://crhoy.com/entretenimiento/video-el-gano-la-batalla-de-aura-en-ucr-y-dice-que-no-pensaba-participar/

    Indonesia Travel — https://www.indonesia.travel/gb/en/events/event-detail/traditional-pacu-jalur-festival

    Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Culture_Pacu_Jalur_Kuansing.jpg

    Thisclaimer — https://thisclaimer.com/

    The Thisclaimer logo blends a classic warning symbol with a brain icon to represent critical thinking, curiosity, and thoughtful disclaimers #auraBattleExplained #auraBattles #auraChallenge #auraChampions #auraCulture #auraFarming #auraFarmingCompetition #auraMemes #auraTrend #charismaContests #creatorCulture #crowdCompetitions #culturalTrends #digitalCulture #digitalTrends #elKakas #entertainmentNews #genAlpha #GenAlphaTrends #GenZCulture #IndonesianBoatDance #internetCulture #internetMemes #internetPhenomena #internetTrends2026 #kaledRosales #memeCulture #Memes #modernFolklore #news #onlineCommunities #onlineCulture #PacuJalurTrend #performanceCulture #popCultureTrends #realWorldMemeCompetitions #socialMediaCulture #socialMediaPhenomenon #socialMediaTrends #socialTrends #streetCompetitions #TikTokAuraTrend #TikTokTrends #trendingTopics #unusualSports #viral #viralCompetitions #viralIndonesianBoy #viralMoments #viralTrends #weirdCompetitions #weirdEvents #whatIsAuraFarming #youthCulture #youthEntertainment
  2. Dining across the divide: ‘Every rightwing person should have a woke friend and vice versa’
    By Sam Wollaston

    How did a solicitor who is the leader of the English Democrats and a Norwegian national fare on Brexit, surveillance and Ukraine?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  3. Dining across the divide: ‘Every rightwing person should have a woke friend and vice versa’
    By Sam Wollaston

    How did a solicitor who is the leader of the English Democrats and a Norwegian national fare on Brexit, surveillance and Ukraine?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  4. Dining across the divide: ‘Every rightwing person should have a woke friend and vice versa’
    By Sam Wollaston

    How did a solicitor who is the leader of the English Democrats and a Norwegian national fare on Brexit, surveillance and Ukraine?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  5. Gen X is drinking more as younger Americans cut back on alcohol, study finds
    By Eric Berger in New York

    While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

    theguardian.com/society/2026/s

    #Alcohol #Health #Middleage #Socialtrends #TheGuardian #EricBergerinNewYork

  6. Gen X is drinking more as younger Americans cut back on alcohol, study finds
    By Eric Berger in New York

    While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

    theguardian.com/society/2026/s

    #Alcohol #Health #Middleage #Socialtrends #TheGuardian #EricBergerinNewYork

  7. Gen X is drinking more as younger Americans cut back on alcohol, study finds
    By Eric Berger in New York

    While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

    theguardian.com/society/2026/s

    #Alcohol #Health #Middleage #Socialtrends #TheGuardian #EricBergerinNewYork

  8. Dining across the divide: ‘He suggested the Clacton byelection was a vanity project. Obviously I disagree’
    By Erica Buist

    A Reform politician and an NHS worker had different takes on Nigel Farage, but could they agree on renewable energy or tax policies?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  9. Dining across the divide: ‘He suggested the Clacton byelection was a vanity project. Obviously I disagree’
    By Erica Buist

    A Reform politician and an NHS worker had different takes on Nigel Farage, but could they agree on renewable energy or tax policies?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  10. Dining across the divide: ‘He suggested the Clacton byelection was a vanity project. Obviously I disagree’
    By Erica Buist

    A Reform politician and an NHS worker had different takes on Nigel Farage, but could they agree on renewable energy or tax policies?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  11. Dining across the divide: ‘The young have so much idealism – but for him everything was determined by getting the Conservatives elected’
    By Zoe Williams

    A Tory twentysomething and a lifelong leftwinger agreed on the need for more housing stock, but did they concur on welfare and net zero?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Politics #Society #TheGuardian #ZoeWilliams

  12. Dining across the divide: ‘The young have so much idealism – but for him everything was determined by getting the Conservatives elected’
    By Zoe Williams

    A Tory twentysomething and a lifelong leftwinger agreed on the need for more housing stock, but did they concur on welfare and net zero?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Politics #Society #TheGuardian #ZoeWilliams

  13. Dining across the divide: ‘The young have so much idealism – but for him everything was determined by getting the Conservatives elected’
    By Zoe Williams

    A Tory twentysomething and a lifelong leftwinger agreed on the need for more housing stock, but did they concur on welfare and net zero?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Politics #Society #TheGuardian #ZoeWilliams

  14. Dining across the divide: ‘He looked like a Green voter. As you get older you realise it’s unicorn politics’
    By Sam Wollaston

    A part-time musician and an office manager disagreed on benefits and work-life balance, but ​where did they stand on community responsibility?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  15. Dining across the divide: ‘He looked like a Green voter. As you get older you realise it’s unicorn politics’
    By Sam Wollaston

    A part-time musician and an office manager disagreed on benefits and work-life balance, but ​where did they stand on community responsibility?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  16. Dining across the divide: ‘He says he feels pride about being English, but I don’t’
    By Erica Buist

    A retired software engineer and a planetary scientist disagreed about putting up flags and nationalising private companies, but were they worlds apart on legalising drugs?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  17. Dining across the divide: ‘He says he feels pride about being English, but I don’t’
    By Erica Buist

    A retired software engineer and a planetary scientist disagreed about putting up flags and nationalising private companies, but were they worlds apart on legalising drugs?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  18. Dining across the divide: ‘I thought he was going to be quite “stop the boats, bring up the drawbridge”’
    By Zoe Williams

    A Green party member and a Labour-voting Brexiter didn’t agree on the EU, but what about renewable energy and the NHS?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #ZoeWilliams

  19. Dining across the divide: ‘I thought he was going to be quite “stop the boats, bring up the drawbridge”’
    By Zoe Williams

    A Green party member and a Labour-voting Brexiter didn’t agree on the EU, but what about renewable energy and the NHS?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #ZoeWilliams

  20. Dining across the divide: ‘I was a bit nervous – all I knew about her was that she was a Kemi fan’
    By Erica Buist

    A trainee accountant and a company director had differing views on opportunities for young people, but could they find common ground on the new prime minister?• Want to meet someone from across the divide? Click here to find out how

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  21. Dining across the divide: ‘I was a bit nervous – all I knew about her was that she was a Kemi fan’
    By Erica Buist

    A trainee accountant and a company director had differing views on opportunities for young people, but could they find common ground on the new prime minister?• Want to meet someone from across the divide? Click here to find out how

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #EricaBuist

  22. Hard work, community, fair play: Britons have ‘shared set of values’ despite divisions
    By Alexandra Topping Political correspondent

    Poll finds consensus on what makes people proud to be British but deep divisions on issues such as immigration

    theguardian.com/society/2026/a

    #Socialtrends #Communities #UKnews #Politics #England #Wales #Scotland #Society #TheGuardian #AlexandraToppingPoliticalcorrespondent

  23. Hard work, community, fair play: Britons have ‘shared set of values’ despite divisions
    By Alexandra Topping Political correspondent

    Poll finds consensus on what makes people proud to be British but deep divisions on issues such as immigration

    theguardian.com/society/2026/a

    #Socialtrends #Communities #UKnews #Politics #England #Wales #Scotland #Society #TheGuardian #AlexandraToppingPoliticalcorrespondent

  24. Dining across the divide: ‘She’s got a real downer on Nigel Farage – I think he’s a charismatic guy’
    By Zoe Williams

    A Labour-voting ex-headteacher and a police officer keen on Reform hit it off, but would they find common ground on immigration or Andy Burnham?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #ZoeWilliams

  25. Dining across the divide: ‘She’s got a real downer on Nigel Farage – I think he’s a charismatic guy’
    By Zoe Williams

    A Labour-voting ex-headteacher and a police officer keen on Reform hit it off, but would they find common ground on immigration or Andy Burnham?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #ZoeWilliams

  26. My olive oil is uncool, apparently. Welcome to the world of microsnobbery | Emma Beddington
    By Emma Beddington

    Social media has supposedly ramped up our impulse to judge each other on the most trivial grounds – but is this really a new thing?

    theguardian.com/commentisfree/

    #Socialetiquette #Lifeandstyle #Socialtrends #Society #TheGuardian #EmmaBeddington

  27. My olive oil is uncool, apparently. Welcome to the world of microsnobbery | Emma Beddington
    By Emma Beddington

    Social media has supposedly ramped up our impulse to judge each other on the most trivial grounds – but is this really a new thing?

    theguardian.com/commentisfree/

    #Socialetiquette #Lifeandstyle #Socialtrends #Society #TheGuardian #EmmaBeddington

  28. Dining across the divide: ‘He didn’t change my mind on anything – but he did give me a lift to my car’
    By Sam Wollaston

    A prospective Restore Britain voter and a Green-supporting Chinese immigrant found some common ground over small-boat crossings, but where did they land on foxhunting?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  29. Dining across the divide: ‘He didn’t change my mind on anything – but he did give me a lift to my car’
    By Sam Wollaston

    A prospective Restore Britain voter and a Green-supporting Chinese immigrant found some common ground over small-boat crossings, but where did they land on foxhunting?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  30. Attack of the birthdayzillas: the people turning their big days into epic events – at huge cost to their guests
    By Meena Alexander

    First it was weddings. Now, going overboard on birthdays, planning murder-mystery breaks or mini-festivals with dress codes and branded merch, is the norm for many. Is this driven by monster egos, or a search for connection in a fractured age?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Friendship #Socialetiquette #Family #Socialtrends #Society #TheGuardian #MeenaAlexander

  31. Attack of the birthdayzillas: the people turning their big days into epic events – at huge cost to their guests
    By Meena Alexander

    First it was weddings. Now, going overboard on birthdays, planning murder-mystery breaks or mini-festivals with dress codes and branded merch, is the norm for many. Is this driven by monster egos, or a search for connection in a fractured age?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Friendship #Socialetiquette #Family #Socialtrends #Society #TheGuardian #MeenaAlexander

  32. Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’
    By Caroline Davies

    Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval

    theguardian.com/food/2026/jul/

    #Food #Fooddrinkindustry #Supermarkets #Waitrose #Socialtrends #UKnews #Business #TheGuardian #CarolineDavies

  33. Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’
    By Caroline Davies

    Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval

    theguardian.com/food/2026/jul/

    #Food #Fooddrinkindustry #Supermarkets #Waitrose #Socialtrends #UKnews #Business #TheGuardian #CarolineDavies

  34. Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’
    By Caroline Davies

    Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval

    theguardian.com/food/2026/jul/

    #Food #Fooddrinkindustry #Supermarkets #Waitrose #Socialtrends #UKnews #Business #TheGuardian #CarolineDavies

  35. Dining across the divide: ‘I worry the England flag is seen as racist – even at the World Cup’
    By Sam Wollaston

    A retired teacher and a resident doctor found common ground over the NHS, but how did they fare on pensions?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #SamWollaston

  36. Dining across the divide: ‘I was very surprised to meet someone committed to Conservatism at such a young age’
    By Zoe Williams

    A social media manager and a​ transport psychology ​researcher disagreed over Palestine Action, but who ​changed their view on the triple-loc​k?

    theguardian.com/lifeandstyle/2

    #Lifeandstyle #Socialtrends #Society #Politics #TheGuardian #ZoeWilliams

  37. Secularism's Shadow: Examining the Modern Currents of Antisemitism

    How does secularism affect antisemitism today? Learn how modern ideologies and online platforms are changing how people view Jewish identity in 2026.

    #antisemitism, #secularism, #socialtrends, #history, #2026news

    newsletter.tf/modern-antisemit

  38. Secularism's Shadow: Examining the Modern Currents of Antisemitism

    How does secularism affect antisemitism today? Learn how modern ideologies and online platforms are changing how people view Jewish identity in 2026.

    #antisemitism, #secularism, #socialtrends, #history, #2026news

    newsletter.tf/modern-antisemit

  39. Secularism's Shadow: Examining the Modern Currents of Antisemitism

    How does secularism affect antisemitism today? Learn how modern ideologies and online platforms are changing how people view Jewish identity in 2026.

    #antisemitism, #secularism, #socialtrends, #history, #2026news

    newsletter.tf/modern-antisemit

  40. Antisemitism is changing from old religious ideas to new secular and political arguments. This shift is now reaching more people online than it did in the past.

    #antisemitism, #secularism, #socialtrends, #history, #2026news
    newsletter.tf/modern-antisemit

  41. Antisemitism is changing from old religious ideas to new secular and political arguments. This shift is now reaching more people online than it did in the past.

    #antisemitism, #secularism, #socialtrends, #history, #2026news
    newsletter.tf/modern-antisemit

  42. Antisemitism is changing from old religious ideas to new secular and political arguments. This shift is now reaching more people online than it did in the past.

    #antisemitism, #secularism, #socialtrends, #history, #2026news
    newsletter.tf/modern-antisemit

  43. The Semantic Decay of the "Friend": A Taxonomy of Distance

    Linguistic experts explain why the word friend has changed its meaning in 2026. Learn how digital platforms and institutions are changing our social bonds.

    #languagechange, #socialtrends, #linguistics, #digitalculture, #modernsociety

    newsletter.tf/meaning-of-frien

  44. The Semantic Decay of the "Friend": A Taxonomy of Distance

    Linguistic experts explain why the word friend has changed its meaning in 2026. Learn how digital platforms and institutions are changing our social bonds.

    #languagechange, #socialtrends, #linguistics, #digitalculture, #modernsociety

    newsletter.tf/meaning-of-frien

  45. The Semantic Decay of the "Friend": A Taxonomy of Distance

    Linguistic experts explain why the word friend has changed its meaning in 2026. Learn how digital platforms and institutions are changing our social bonds.

    #languagechange, #socialtrends, #linguistics, #digitalculture, #modernsociety

    newsletter.tf/meaning-of-frien