Live and recent posts from across the Fediverse tagged #ppctips, aggregated by home.social.
AI Max expands your query matching to broad match across all keywords, regardless of the match types you've set. Meanwhile, search term reporting gets less granular. You end up with wider reach and narrower insight at the same time - a tough combination to manage without a solid negative keyword strategy in place.
#GoogleAds #PaidSearch #PPCTips
https://www.digiconomy.online/insights/ai-max-search-term-reporting-control/
AI Max produces data that looks like any other search campaign - until you realise the intent-matching mechanics are fundamentally different.
Google has updated the AI Max reporting docs: new guidance on review cadence, a travel-specific performance section, and the DSA migration deadline now formalised. Worth reading carefully if you have clients running this.
#GoogleAds #PaidSearch #PPCTips
https://www.digiconomy.online/insights/ai-max-reporting-what-it-actually-shows/
FYI: Google Ads IP exclusions can be gamed. A two-IP bypass nobody blocked: A Madrid-based PPC agency proved in March 2026 that Google Ads IP exclusions can be bypassed using a two-IP harvesting technique, leaving advertisers exposed. https://ppc.land/google-ads-ip-exclusions-can-be-gamed-a-two-ip-bypass-nobody-blocked/ #GoogleAds #IPExclusions #PPCTips #Advertising #DigitalMarketing