Live and recent posts from across the Fediverse tagged #paidsearch, aggregated by home.social.
Cancellation searches - 'cancel [competitor]', '[brand] overcharging' - look like negative queries. They are not. They are high-intent signals from people who have already decided to leave. Auction pressure is low, CPCs are cheap, and the user just needs somewhere to go.
Most PPC accounts are not structured to capture them at all.
https://www.digiconomy.online/insights/cancel-searches-ppc-competitor-leads/
AI Max now lets you preview AI-generated copy before it runs. The practical value is not just catching off-brand headlines - it is diagnostic. Poor previews usually mean weak asset inputs or thin landing page copy. The fix is upstream, not in the AI settings.
#GoogleAds #PaidSearch #PPCManagement
https://www.digiconomy.online/insights/ai-max-text-customisation-asset-previews/
Google Ads Conversion Lift is now self-service - no Google rep required. The threshold is 1,000 conversions and a $5,000 budget.
This gives mid-market advertisers access to proper incrementality testing for the first time. It does not replace attribution models. It tells you whether your ads actually caused conversions, not just preceded them.
#GoogleAds #PaidSearch #PPCMeasurement
https://www.digiconomy.online/insights/conversion-lift-self-service-google-ads/
FYI: Publishers spent $113m in one month buying back their search traffic: Publishers spent $113m buying paid search in July 2026, up 274% in three years, as AI Overviews now answer nearly 100% of Google's People Also Ask results. https://ppc.land/publishers-spent-113m-in-one-month-buying-back-their-search-traffic/ #DigitalMarketing #PaidSearch #SearchTraffic #AIMarketing #PPC
Publishers spent $113m in one month buying back their search traffic: Publishers spent $113m buying paid search in July 2026, up 274% in three years, as AI Overviews now answer nearly 100% of Google's People Also Ask results. https://ppc.land/publishers-spent-113m-in-one-month-buying-back-their-search-traffic/ #DigitalMarketing #PaidSearch #PPC #SearchEngineMarketing #AI
FYI: MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds: Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets? https://ppc.land/mmm-overstates-paid-search-roas-by-2-5-times-zalando-researcher-finds/ #DigitalMarketing #PaidSearch #ROAS #Ecommerce #MarketingResearch
ICYMI: MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds: Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets? https://ppc.land/mmm-overstates-paid-search-roas-by-2-5-times-zalando-researcher-finds/ #DigitalMarketing #PaidSearch #ROAS #DataAnalysis #MarketingMetrics
MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds: Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets? https://ppc.land/mmm-overstates-paid-search-roas-by-2-5-times-zalando-researcher-finds/ #PaidSearch #ROAS #DigitalMarketing #DataAnalysis #MarketingResearch
FYI: Most of the media buying job happens in the setup screen: Sixteen terms, four groups of four. Paid search, social and measurement vocabulary, with one group that resists sorting until the last two tiles. https://ppc.land/buying-job-happens-in-the-setup-screen/ #MediaBuying #PPC #DigitalMarketing #PaidSearch #SocialMedia
ICYMI: Most of the media buying job happens in the setup screen: Sixteen terms, four groups of four. Paid search, social and measurement vocabulary, with one group that resists sorting until the last two tiles. https://ppc.land/buying-job-happens-in-the-setup-screen/ #MediaBuying #PaidSearch #DigitalMarketing #SocialMedia #MarketingStrategy
Most of the media buying job happens in the setup screen: Sixteen terms, four groups of four. Paid search, social and measurement vocabulary, with one group that resists sorting until the last two tiles. https://ppc.land/buying-job-happens-in-the-setup-screen/ #MediaBuying #DigitalMarketing #PPC #PaidSearch #SocialMedia
Most PPC teams accumulate a testing backlog faster than they can clear it - and most of those tests produce results that sit in a doc and change nothing in the account.
The issue is not test volume. It is the absence of a clear hypothesis and a decision attached to the outcome before the test starts.
https://www.digiconomy.online/insights/ppc-experimentation-framework-better-tests/
Treating Demand Gen email placements as a substitute for owned email marketing is one of the more expensive mistakes in PPC right now.
The audience is cold, the relationship doesn't exist yet. What you do get is inbox attention and Google's audience signals. Used as a consideration-stage touchpoint - not a conversion driver - they have real value.
#GoogleAds #DemandGen #PaidSearch
https://www.digiconomy.online/insights/demand-gen-email-placement-strategy/
AI Max expands your query matching to broad match across all keywords, regardless of the match types you've set. Meanwhile, search term reporting gets less granular. You end up with wider reach and narrower insight at the same time - a tough combination to manage without a solid negative keyword strategy in place.
#GoogleAds #PaidSearch #PPCTips
https://www.digiconomy.online/insights/ai-max-search-term-reporting-control/
Google is removing language targeting from Search campaigns in September 2026. For multilingual accounts, the concern isn't just wasted impressions - irrelevant traffic corrupts Smart Bidding signals too. Audit which campaigns actually rely on it before the change lands.
https://www.digiconomy.online/insights/google-removing-language-targeting-search/
From 17 August, Google Smart Bidding will no longer intentionally overperform against your Target CPA or ROAS. If your actual performance has consistently beaten your stated target, volume could drop once the change kicks in.
Pull your last 60-90 days of campaign data and look for the gap. That's where the impact will land.
#GoogleAds #PaidSearch #SmartBidding
https://www.digiconomy.online/insights/google-smart-bidding-target-overperformance-ending/
Google is migrating Travel campaigns to Search campaigns for Travel in Q3 2026. The automatic mapping of settings is rarely perfect - bid strategies can lose their learning history even when they look unchanged.
Document your setup, audit GA4 conversion tracking, and build a performance baseline now. Don't leave this to the migration to sort out.
#GoogleAds #PaidSearch #TravelPPC
https://www.digiconomy.online/insights/travel-campaigns-migrating-search-campaigns/
GA4's Ask Advisor can now benchmark your campaign metrics against anonymised averages from similar businesses. Useful context - but only if your tracking is clean and you treat the output as a prompt to investigate your own data, not a reason to make changes.
The comparison group isn't transparent. Your business model probably isn't average. Act accordingly.
#GA4 #PaidSearch #WebAnalytics
https://www.digiconomy.online/insights/campaign-benchmarking-ga4-ask-advisor/
Unsuitable PMax placements don't just waste budget - they feed bad conversion signals back into Smart Bidding, making the algorithm worse over time.
Microsoft's new placement exclusion controls for Performance Max are worth building into your standard campaign setup from day one, not added reactively.
#PaidSearch #PerformanceMax #PPC
https://www.digiconomy.online/insights/placement-exclusions-performance-max-control/
Paid search growth slowing in Q2 2026 is partly a benchmarking problem - those comparisons include the period when advertisers first shifted spend to replace lost organic traffic. Before making H2 budget calls, separate tougher comparisons from actual performance issues. CPA trends will tell you more than year-on-year spend figures.
https://www.digiconomy.online/insights/paid-search-growth-slowed-h2-planning/
Google is testing anchor text hyperlinks inside paid search ad descriptions. Clicks resolve to the same URL as the headline - so no new destination, but a real measurement problem if those clicks fold silently into headline click data.
It also means description copy deserves more care than most accounts give it.
https://www.digiconomy.online/insights/hyperlinks-in-ad-descriptions-what-changes/
Google's Demand Gen update adds upgraded tROAS bidding and Checkout Links - timed deliberately as Q4 planning kicks off. Before activating either, check what's marked as a primary conversion action. Soft events fed into Smart Bidding produce volume, not return. Build and stabilise now, not in late October.
#GoogleAds #DemandGen #PaidSearch
https://www.digiconomy.online/insights/demand-gen-troas-bidding-holiday-strategy/
Google is testing AI-generated descriptions on Shopping ads. The output will be shaped by your product feed and landing pages - which means sparse, spec-heavy descriptions are now a creative problem, not just a data quality one.
Feed quality has always mattered. Now it's the copy brief.
#GoogleAds #PaidSearch #Ecommerce
https://www.digiconomy.online/insights/ai-generated-shopping-ad-descriptions/
Most lead gen advertisers optimise toward a form fill. The algorithm chases what you tell it to chase - and a form fill is a proxy metric, not revenue.
Google's Lead Journey Mapping is a prompt to fix that. Map the full journey, find the stage that actually predicts a sale, and import that as your conversion signal.
#GoogleAds #PaidSearch #LeadGen
https://www.digiconomy.online/insights/lead-journey-mapping-google-ads/
Text prompts for AI image generation are unreliable - you describe your brand style and get something plausible but off. Google Ads now lets you upload a reference image instead, giving the model a concrete visual anchor. For Performance Max and Demand Gen, it changes what brand consistency at scale actually looks like.
#GoogleAds #PaidSearch #PerformanceMax
https://www.digiconomy.online/insights/style-reference-images-google-ads-creative/
Google Ads Editor 2.13 adds 17 new features - worth noting at a time when most Google development energy points at AI automation.
Bulk editing is not shrinking in relevance. Account structure, audience signals, conversion actions - these stay in practitioner hands. Editor is still the most efficient way to manage that layer at scale.
https://www.digiconomy.online/insights/google-ads-editor-bulk-changes-workflow/
Google Ads API v25 is worth more attention than most API releases get. Conversions, campaigns, planning and reporting all updated - and breaking changes listed separately for the first time.
If you're running offline conversion imports or custom reporting pipelines, an undetected break here can affect campaign performance without any obvious error showing up.
https://www.digiconomy.online/insights/google-ads-api-v25-what-changes/
Google has confirmed in its PMax documentation that AI generates ad copy directly from your landing page, domain, and existing assets. That means your landing page is no longer just a conversion tool - it is source material for your ad creative. Thin or vague copy on the page produces thin or vague headlines in your ads.
#GoogleAds #PerformanceMax #PaidSearch
https://www.digiconomy.online/insights/pmax-ai-generated-text-what-it-means/
The reason most YouTube campaigns disappoint at lower budgets isn't the channel - it's skipping the arithmetic. If your CPM model only works under assumptions you've never actually hit, you'll find out the expensive way.
Audience signals, placement control, and honest forecasting before you spend. That's where the work is.
#GoogleAds #YouTubeAds #PaidSearch
https://www.digiconomy.online/insights/youtube-ads-small-budget-strategy/
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns from August 2026. The billing model changes, the reporting changes, and Smart Bidding will be optimising against whatever conversion signals you give it - clean or not.
If your CRM has no connection to Google Ads, now is the time to fix that.
#GoogleAds #PaidSearch #LeadGeneration
https://www.digiconomy.online/insights/local-services-ads-pmax-pay-per-lead/
AI Max rolling out to Standard Shopping is worth taking seriously - but not because it turns Standard Shopping into Performance Max. It does not. What it does is expand query matching and optimisation signals on top of your existing structure.
The single biggest factor in how well it performs? Your product feed. Fix titles, descriptions, and custom labels first.
https://www.digiconomy.online/insights/ai-max-standard-shopping-strategy/
Google's real-time policy reviews surface compliance issues during ad creation, not after submission. For teams running AI-powered campaigns at scale, removing that approval friction means cleaner campaign starts, better conversion data from day one, and less time firefighting rejected assets.
The rollout extends through 2026. Worth understanding now.
https://www.digiconomy.online/insights/real-time-ad-policy-reviews-paid-search/
Google has quietly updated its Ads docs: search terms reports may now reflect AI-inferred intent rather than what users actually typed or spoke. Lens, AI Mode, autocomplete - none produce clean literal queries.
The practical upshot: treat the report as directional signal, not ground truth. Cross-reference with conversion data before excluding anything.
https://www.digiconomy.online/insights/search-terms-report-intent-approximation/
Is anyone paying for #kagi_search or using the #orionbrowser they're making?
What do you think? I am thinking of trying their 100 search trial, but interested in how paying customers feel about it? I am a usually a #ddg user and have mostly weened myself off of Google.
Does kagi have their own crawler? If not where are their results coming from?
Một công ty SaaS kỳ Series A đốt $47K cho Google Ads rồi ngừng sau 3 tháng vì CPM quá cao so với outbound. Nhưng họ đánh giá sai: so sánh traffic lạnh với kênh ấm, bỏ qua giai đoạn ramp-up, và không đo đúng chỉ số. Đối thủ cùng ngành kiên nhẫn 6 tháng – giờ chiếm 28% pipeline với CAC thấp hơn 15%. Bài học: Đừng so sánh kênh mới với kênh tốt nhất hiện có. Đo lường đúng giai đoạn – tăng trưởng cần thời gian. #MarketingStrategy #SaaSgrowth #PaidSearch #GrowthMarketing #ChiếnLượcMarketing #TăngTrưởn
🔎 Khi mới bắt đầu (Pre‑PMF) trong B2B SaaS, đừng vứt bỏ quảng cáo trả phí chỉ vì CAC cao hay Payback 24 tháng. Điều quan trọng: tạo khối lượng khách hàng với CAC hợp lý.
📈 Giai đoạn Growth (đã xác nhận PMF) cần: khối lượng + LTV:CAC ≥1:1, Payback ≤18 tháng.
🚀 Giai đoạn Scale yêu cầu mọi chỉ số nền tảng đều đạt.
🛠 Công cụ tính toán giúp tùy chỉnh tiêu chí theo từng giai đoạn, đưa ra quyết định GO / PILOT / FIX.
#B2B #SaaS #Marketing #Growth #PaidSearch #QuảngCáo #Startup #KinhDoan
Adthena becomes first Google Trusted Trademark Partner for paid search: Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads. https://ppc.land/adthena-becomes-first-google-trusted-trademark-partner-for-paid-search/ #Adthena #GoogleAds #TrademarkProtection #PaidSearch #DigitalMarketing
During #Amazon’s #PrimeDay event, US #ecommerce sales reached $24.1 billion, a 30.3% increase from the previous year. #GenerativeAI traffic to retail sites surged by 3,300% year-over-year. While AI-driven traffic grew, it remains smaller than other channels like #paidsearch and #socialmedia #influencers. https://techcrunch.com/2025/07/14/prime-day-event-drove-over-24b-in-u-s-e-commerce-sales-gen-ai-traffic-was-up-3300/?eicker.news #tech #media #news
ICYMI: Similarweb acquires The Search Monitor: Acquisition enhances capabilities for paid search optimization and affiliate compliance as search ad spending continues to grow. https://ppc.land/similarweb-acquires-the-search-monitor/ #Similarweb #TheSearchMonitor #PaidSearch #SearchOptimization #AffiliateMarketing
Similarweb acquires The Search Monitor: Acquisition enhances capabilities for paid search optimization and affiliate compliance as search ad spending continues to grow. https://ppc.land/similarweb-acquires-the-search-monitor/ #Similarweb #SearchMarketing #PaidSearch #SEO #DigitalMarketing
Should you outsource your agency's digital marketing or hire in-house? What’s the best way to scale your business?
Explore whether white-labeling your agency services could be the more effective solution in this insightful article!👉 https://bit.ly/3ZLvHSX
Today I have noticed square ad pins on a German Google Map without the corresponding written entries in the 3-pack.
So are there two different paid local listings, with or without address details in the results???
Seems pretty strange ... 🤔
#google #GoogleAds #GoogleMaps #PaidSearch #LocalSearch #SEO #SEA
AI technologies like #ChatGBT are about to make a tectonic shift in how search engines show search results, and how our paid ads appear in search results.
If you need some convincing that this shift is underway, just take a listen to the February 15th NYT The Daily Podcast "The Online Search Wars" https://www.nytimes.com/2023/02/15/podcasts/the-daily/chat-gpt-microsoft-bing-artificial-intelligence.html
Looks like Google keyword Planner has been enhanced to automatically organize keyword ideas into ad groups.
- It looks at how your Keywords are already organized by ad group in relevant campaigns.
- You can review, adjust, download, and apply the suggestions.
Launched in English for now.
#paidsearch #ppc #seo #keywordresearch
Une triste réalité que j'ai rencontré dans le passé parfois (même en faisant du #seo proprement) mais ça m'a quand même fait bien rigoler.
Ca me fait penser qu'il faudrait que j'écrive un post sur le SEO (et en quoi l'image du métier est devenue si mauvaise avec tous ces soi-disant experts qui polluent le web de contenus inutiles...)
Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads - “The growth industry is definitely maturing. Less hacks, more teams, more focus on... - http://feedproxy.google.com/~r/Techcrunch/~3/fnZ914WlvwQ/ #emailnewsletters #growthmarketing #advertisements #growthhacking #newsletters #paidsearch #experts #tc