#marketingresearch — Public Fediverse posts

FYI: Spanish-language TV ads beat English ones by 24% per viewer, EDO finds: World Cup ads that kept airing after the final drew a 43% stronger response, yet just 19% of 233 debuts did so. Can a search spike stand in for future sales? https://ppc.land/spanish-language-tv-ads-beat-english-ones-by-24-per-viewer-edo-finds/ #SpanishAds #EnglishAds #WorldCup2023 #AdvertisingTrends #MarketingResearch

FYI: MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds: Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets? https://ppc.land/mmm-overstates-paid-search-roas-by-2-5-times-zalando-researcher-finds/ #DigitalMarketing #PaidSearch #ROAS #Ecommerce #MarketingResearch

MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds: Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets? https://ppc.land/mmm-overstates-paid-search-roas-by-2-5-times-zalando-researcher-finds/ #PaidSearch #ROAS #DigitalMarketing #DataAnalysis #MarketingResearch

ICYMI: ANA finds 67% of marketers call influencer measurement the hardest step: Negotiation and contracting rank first as a chance to cut waste for 60% of the 78 client-side marketers surveyed. Bundled agency fees stay the harder problem. https://ppc.land/ana-finds-67-of-marketers-call-influencer-measurement-the-hardest-step/ #InfluencerMarketing #DigitalMarketing #MarketingStrategy #ContractNegotiation #MarketingResearch

ICYMI: Azerion study finds AI ad voices fool 37% of listeners into thinking human: The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now. https://ppc.land/azerion-study-finds-ai-ad-voices-fool-37-of-listeners-into-thinking-human/ #Azerion #AIAdvertising #AdVoices #MarketingResearch #BrandRecommendation

DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%: Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110. https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/ #DigitalMarketing #AdFraud #BrandSafety #MarketingResearch #PPC

AI Overviews cut publisher clicks 39.8% in first randomized study: A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%. https://ppc.land/ai-overviews-cut-publisher-clicks-39-8-in-first-randomized-study/ #AI #GoogleAI #DigitalMarketing #SEO #MarketingResearch

3D motion DOOH ads are 67% better at brand awareness, study finds: Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents. https://ppc.land/3d-motion-dooh-ads-are-67-better-at-brand-awareness-study-finds/ #3DAds #DOOH #DigitalAdvertising #BrandAwareness #MarketingResearch

FYI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #Advertising #DigitalMarketing #MarketingResearch #SocialMedia

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

https://www.europesays.com/2875726/ How to Convert Market Analysis into Decision-Ready Management Memos #checklist #CommercialDirectors #CommercialStrategy #Conflicts #DecisionMemo #ExecutiveReporting #ExecutiveStoryline #IndexBox #IndexBoxMarketIntelligencePlatform #LatinAmerica #MarketIntelligence #MarketingResearch #report #SegmentDemand

Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC

Nghĩa vụ dự án đầu tay: So sánh quảng cáo sản phẩm làm sạch ở các nước để phân tích hành vi tiêu dùng & văn hóa. Tác giả cần phản hồi về phương pháp phân tích nội dung + mã hóa dữ liệu từ ChatGPT. Dự án được dùng xây dựng portfolio ứng tuyển ngành marketing. Cần cộng đồng hỗ trợ tránh "tê liệt phân tích"! #Marketing #NghiênCứu #DựÁnĐầuTay #ConsumerBehavior #ContentAnalysis #MarketingResearch #VietnamBusiness #ThịTrườngTiêuDùng #StartupProject

https://www.reddit.com/r/SideProject/comments/1qt2e9

A Kantar study reveals most viewers didn’t spot the AI‑generated Coca‑Cola ad – yet they still liked it. What does this say about brand perception and the future of AI advertising? Dive into the findings on generative AI, ad testing, and detection. #GenerativeAI #AIAdvertising #CocaCola #MarketingResearch

🔗 https://aidailypost.com/news/study-finds-most-viewers-missed-ai-generated-cocacola-ad-still-liked

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

Brand marketing shown to drive up to 6x greater long-term sales impact: New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers. https://ppc.land/brand-marketing-shown-to-drive-up-to-6x-greater-long-term-sales-impact/ #BrandMarketing #SalesImpact #MarketingResearch #ConsumerBehavior #DigitalMarketing

Why Don’t More Providers Do Customer Satisfaction Surveys? How to Learn More About Your Operations, Customers, and Marketing Effectiveness for Free! https://lowendbox.com/blog/why-dont-more-providers-do-customer-satisfaction-surveys-how-to-learn-more-about-your-operations-customers-and-marketing-effectiveness-for-free/ #marketingresearch #Provider911 #provider911 #marketing

New brain study reveals the psychology behind video advertisement liking: Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences. https://ppc.land/new-brain-study-reveals-the-psychology-behind-video-advertisement-liking/ #VideoAdvertising #Neuroscience #Psychology #MarketingResearch #fMRI

Google research shows ad auction model shift from CPC to user lifetime value: Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers. https://ppc.land/google-research-shows-ad-auction-model-shift-from-cpc-to-user-lifetime-value/ #DigitalMarketing #AdAuction #CPC #UserEngagement #MarketingResearch

ICYMI: Adobe study reveals consumers abandon brands lacking personalization: New research shows 71% reject misleading campaigns while demanding short-form content. https://ppc.land/adobe-study-reveals-consumers-abandon-brands-lacking-personalization/ #Personalization #ConsumerBehavior #MarketingResearch #BrandLoyalty #ShortFormContent

ICYMI: Marketing effectiveness research shows equal impact in months 5-24: New study reveals how brands underestimate long-term marketing returns and pricing power effects. https://ppc.land/marketing-effectiveness-research-shows-equal-impact-in-months-5-24/ #MarketingResearch #BrandStrategy #LongTermGrowth #PricingPower #AdvertisingEffectiveness

New study reveals brain processes AI-generated ads differently than traditional content: Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception. https://ppc.land/new-study-reveals-brain-processes-ai-generated-ads-differently-than-traditional-content/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #AIAdvertising #ConsumerBehavior #BrandPerception #MarketingResearch

Are you passionate about uncovering actionable #insights from #data to drive informed decision-making?

We are looking for a skilled #InsightsAnalyst to join GÉANT and help us unlock the power of #StakeholderEngagement data to drive our mission forward!

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➡️ Apply before 3 November: https://jobs.geant.org/vacancies/107/insights-analyst-stakeholder-engagement.html

#research #education #innovation #InsightAnalyst #JobOpportunity #Hiring #UKjobs #CambridgeJobs #DataAnalysis #MarketingResearch #DataAnalyst

Who is talking about what I'm going to call #facialcodinggate?
There's suddenly an influx of criticism of #facialcoding for #emotion research in #marketingresearch & #consumerresearch.

I feel like I've been beating that drum for years. But the new #ICO report (https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/) seems to be driving the latest craze.

I feel people are missing the point though. It's not the tools. It's the people and their overestimation of #AI for use #emotionresearch.

Who's with me?
#neuroscience #psychology