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#kraftmacandcheese — Public Fediverse posts

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  1. Why cutting marketing budgets compounds faster than you think: Kraft mac and cheese fell to 39% share as zero-based budgeting proved marketing works multiplicatively, not additively—cutting 25% one year costs far more. ppc.land/how-kraft-mac-and-che #Marketing #Budgeting #KraftMacAndCheese #ZeroBasedBudgeting #MarketingStrategy