#indexexchange — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #indexexchange, aggregated by home.social.
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ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel
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Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
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Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
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Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
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@AAKL Another question: why is Mozilla so fired up about putting #advertising features into the browser?
Currently they are working with #Meta on one ad feature and with #IndexExchange (an adtech firm) on another one
https://blog.zgp.org/turn-off-advertising-features-in-firefox/
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@AAKL Another question: why is Mozilla so fired up about putting #advertising features into the browser?
Currently they are working with #Meta on one ad feature and with #IndexExchange (an adtech firm) on another one
https://blog.zgp.org/turn-off-advertising-features-in-firefox/
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ICYMI: Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. https://ppc.land/pinterest-expands-programmatic-access-through-index-exchange-and-criteo/ #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange
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Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. https://ppc.land/pinterest-expands-programmatic-access-through-index-exchange-and-criteo/ #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange