#everlane — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #everlane, aggregated by home.social.
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If you have any interest in fashion, you will have been agog at the news last week that once-hot ethical brand Everlane is being purchased by fast-fashion platform Shein. Puck News's Lauren Sherman spoke with Everlane co-founder Michael Preysman (who departed the board a while ago) about what the heck is going on, and how it's inspired his next move. "I was really done with fashion. And then the outpouring of love from people who loved Everlane, and then the sort of outcry at the same time from people who felt betrayed, sparked a nerve in the same way that I felt in 2010 and 2011 before we launched. And it felt appropriate to see what’s possible again."
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This was a disturbing report with thought provoking commentary from Maxine Bédat, who heads...
#Fashion #FastFashion #Shein #Everlane #Apparel #SustainableFashion
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The Atlantic | The End of Sustainable Fashion by Elizabeth Cline
AI generated summary, Read the full article for complete information.
Everlane, once the poster child of “radical transparency” and ethical fashion, is on the brink of collapse after accumulating $90 million in debt and agreeing to sell to fast‑fashion giant Shein—a company notorious for overconsumption and labor abuses. The deal underscores the fragility of the sustainable‑fashion movement, which has been undermined by rising costs, inflation‑driven price hikes, widespread green‑washing, and a lack of clear industry standards or legal requirements for true sustainability and labor transparency. Even brands that once championed eco‑friendly practices, such as Reformation and Allbirds, have faced scandals, financial setbacks, or strategic pivots, while consumer optimism wanes and American consumption continues to rise. Without enforceable definitions and mandatory disclosure laws, genuinely responsible brands are constantly undercut by cheaper, less‑scrutinized competitors, leaving ethical shoppers disillusioned and paving the way for fast‑fashion dominance.
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Everlane selling out to Shein... wow. Shows you where the ethics of the owners really was.
Was our family favorite's brand pre-COVID. Then we stopped after some scandals.
https://finance.yahoo.com/markets/stocks/articles/shein-acquires-everlane-100-million-122929240.html
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Restock Your Return-to-Work Wardrobe at Everlane’s Summer Sale
#Lifestyle #Shopping #Everlane #Fashion #Shopping -
Founder-investor Natalie Massenet on how new brands win - Natalie Massenet, the fashion entrepreneur who founded the designer fashion portal Net-a-Porter, ch... more: http://feedproxy.google.com/~r/Techcrunch/~3/Bv9374K5Vnw/ #imaginaryventures #michaelpreysman #nataliemassenet #outdoorvoices #warbyparker #ecommerce #everlane #glossier #shopify #affirm #amazon #tc
