#ctrclickthroughratio_ — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #ctrclickthroughratio_, aggregated by home.social.
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BBC: Publishers fear AI summaries are hitting online traffic. “DMG Media, owner of MailOnline, Metro and other outlets, said AIO [AI Overviews] resulted in a fall in click-through-rates by as much as 89%, in a statement to the Competition and Markets Authority made in July.”
https://rbfirehose.com/2025/09/09/bbc-publishers-fear-ai-summaries-are-hitting-online-traffic/
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Search Engine Journal: Google CTRs Drop 32% For Top Result After AI Overview Rollout. “A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results.”
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Search Engine Land: Google hypes AI Overviews, refuses to answer CTR question. “Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion.”
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Search Engine Land: New data: Google AI Overviews are hurting click-through rates. “Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, […]
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Search Engine Land: As AI scraping surges, AI search traffic fails to follow: Report. “Google’s average search click-through rate (CTR) was 8.63%, according to the report. However, the CTR for AI search engines was 0.74% and 0.33% CTR for AI chatbots. That means AI search sends 91% fewer referrals and chatbots send 96% less than traditional search.”
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Search Engine Land: Google lawyer: Less than 1% of YouTube views come from search. “The statistic was revealed in federal court last week, ahead of what would be yet another antitrust trial brought against Google – this time by Rumble, a rival video platform. Rumble is arguing that ‘a rival cannot hope to compete’ when Google gives preferential visibility to YouTube – especially on […]