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#ctrclickthroughratio_ — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #ctrclickthroughratio_, aggregated by home.social.

  1. BBC: Publishers fear AI summaries are hitting online traffic. “DMG Media, owner of MailOnline, Metro and other outlets, said AIO [AI Overviews] resulted in a fall in click-through-rates by as much as 89%, in a statement to the Competition and Markets Authority made in July.”

    https://rbfirehose.com/2025/09/09/bbc-publishers-fear-ai-summaries-are-hitting-online-traffic/

  2. Search Engine Land: Google hypes AI Overviews, refuses to answer CTR question. “Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion.”

    https://rbfirehose.com/2025/04/28/search-engine-land-google-hypes-ai-overviews-refuses-to-answer-ctr-question/