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  1. Эволюция поиска вакансий в Авито Работе: ML-оптимизации и инсайты из АБ-тестов

    Привет! Меня зовут Вадим Вахрушев , я старший DS-инженер в Авито , занимаюсь задачами поиска. В статье расскажу, как устроено ранжирование в Авито Работе: какие ML-модели помогают создавать выдачу вакансий, и какие инсайты мы вынесли из нескольких показательных АБ-тестов. Думаю, статья будет в первую очередь интересна ML-инженерам, которым важно разобраться, как поисковое ранжирование адаптируется под конкретную бизнес-вертикаль. Если хочется узнать про поиск в Авито в целом, загляните в обзорную статью — «Как работает поисковое ранжирование для миллионов объявлений Авито» . В этом материале я сфокусируюсь именно на специфике вакансий.

    habr.com/ru/companies/avito/ar

    #retrieval_systems #machinelearning #ранжирование #рекомендательные_системы #CTR #abтестирование #векторный_поиск #эмбеддинги

  2. FYI: Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? ppc.land/google-touts-billions #Google #AI #Search #CTR #DigitalMarketing

  3. FYI: Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? ppc.land/google-touts-billions #Google #AI #Search #CTR #DigitalMarketing

  4. FYI: How sellers can spot best and worst performing Amazon ASINs: Impressions, clicks, and orders split into CTR and CVR, separating listing problems from visibility gaps. Business reports can reveal never-advertised winners. ppc.land/how-sellers-can-spot- #AmazonSelling #EcommerceTips #ASINPerformance #CTR #CVR

  5. ICYMI: Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? ppc.land/google-touts-billions #GoogleAI #SearchMarketing #CTR #WebTraffic #DigitalMarketing

  6. ICYMI: Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? ppc.land/google-touts-billions #GoogleAI #SearchMarketing #CTR #WebTraffic #DigitalMarketing

  7. Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? ppc.land/google-touts-billions #Google #AI #SearchEngineOptimization #CTR #DigitalMarketing

  8. Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? ppc.land/google-touts-billions #Google #AI #SearchEngineOptimization #CTR #DigitalMarketing

  9. FYI: LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants: Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams. ppc.land/linkedin-advertisers- #LinkedInAdvertising #DigitalMarketing #AdVariants #CTR #CampaignManager

  10. FYI: LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants: Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams. ppc.land/linkedin-advertisers- #LinkedInAdvertising #DigitalMarketing #AdVariants #CTR #CampaignManager

  11. ICYMI: LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants: Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams. ppc.land/linkedin-advertisers- #LinkedInAds #DigitalMarketing #AdVariants #CTR #CampaignManager

  12. ICYMI: LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants: Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams. ppc.land/linkedin-advertisers- #LinkedInAds #DigitalMarketing #AdVariants #CTR #CampaignManager

  13. România: Elevi și studenți folosiți pentru promovarea agendei LGBT Cu ce drept aceste ONG-uri cer in numele elevilor si studentilor promovarea agendei LGBT? In loc sa se ocupe de educarea tinerilor, aceste organizatii se preocupa atat de intens de pervertirea tineretului 👉 c.aparatorul.md/pqe77 👈 #alegerileprezidențiale #ANOSR #CNE #CTR #drepturilorcomunitățiiLGBT #minoritățilornaționale #organizațiidestudenți #parteneriatuluicivil #revendicări #Româniaau
    c.aparatorul.md/pqe77

  14. FYI: Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers: Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns. ppc.land/reddit-reminder-ads-g #Reddit #DigitalMarketing #Advertising #CTR #PPC

  15. ICYMI: Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers: Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns. ppc.land/reddit-reminder-ads-g #RedditAds #DigitalMarketing #CTR #Advertising #MarketingStrategy

  16. ICYMI: Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers: Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns. ppc.land/reddit-reminder-ads-g #RedditAds #DigitalMarketing #CTR #Advertising #MarketingStrategy

  17. Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers: Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns. ppc.land/reddit-reminder-ads-g #RedditAds #DigitalMarketing #Advertising #CTR #PPC

  18. Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers: Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns. ppc.land/reddit-reminder-ads-g #RedditAds #DigitalMarketing #Advertising #CTR #PPC

  19. أضافت OpenAI Ads إعلانات الدفع لكل نقرة إلى ChatGPT
    تعرف على أحدث خطوة من #OpenAI بإضافة إعلانات الدفع لكل نقرة ( #CPC ) داخل ChatGPT وتأثيرها على المعلنين وأصحاب المواقع مع تحليل إحترافي لرفع الأرباح و #CTR

    greatxenforo.blogspot.com/2026

  20. Как мы подняли CTR с 3% до 8% заменой обложек: протокол реанимации YouTube-роликов

    Привет, Хабр. Меня зовут Дмитрий Таланов, я основатель продюсерской группы Talanov Vision. Мы строим и масштабируем медиа-активы на YouTube для бизнеса и экспертов. Суммарно наши проекты сгенерировали более 670 млн органических просмотров. В этой статье я не буду говорить про «творчество» и «вдохновение». YouTube в 2025 году — это не телевизор, это поисковая система и рекомендательный движок, работающий на машинном обучении. И язык этого движка — математика. Главная проблема большинства корпоративных и экспертных каналов заключается в том, что они вкладывают сотни тысяч рублей в продакшн, свет и звук, но их ролики умирают на отметке в 500 просмотров. Причина в 90% случаев одна — провал по первой метрике воронки: CTR (Click-Through Rate) . Ниже я разберу наш технический протокол реанимации роликов , покажу, как правильно проводить A/B-тест обложек YouTube и как сдвиг CTR всего на 5% меняет экономику канала.

    habr.com/ru/articles/1022592/

    #youtube #ctr #алгоритмы_youtube #контентмаркетинг #видеомаркетинг #реанимация_роликов #аналитика #продвижение_на_youtube #дмитрий_таланов #ab_testing

  21. NO - click data is NOT a "primary ranking factor". The SEO community needs to move on from this nonsense. Ex-Googler Vanessa Fox explained all this stuff that "came out" in the Google anti-trust trial IN 2012 on SearchEngineLand.

    "Google uses all kinds of signals to determine that you want the Beautiful Day video when you type in the letters “U2”, but certainly one strong signal is what previous searchers have wanted. Google has data on all of the millions of times searchers have looked for U2 in the past and know how many of them paired that search with (or later refined it with) 'video' or 'beautiful day' and also knows how often U2 searchers clicked on videos show in the search results. If Google started showing video, but searchers never clicked on those results, they might stop showing them; if every searcher clicked the video over a web page, they might start showing more video in results."

    #seo #google #ctr #clickdata #navboost #searchengineoptimization #algorithms #searchengines

    searchengineland.com/is-google

  22. NO - click data is NOT a "primary ranking factor". The SEO community needs to move on from this nonsense. Ex-Googler Vanessa Fox explained all this stuff that "came out" in the Google anti-trust trial IN 2012 on SearchEngineLand.

    "Google uses all kinds of signals to determine that you want the Beautiful Day video when you type in the letters “U2”, but certainly one strong signal is what previous searchers have wanted. Google has data on all of the millions of times searchers have looked for U2 in the past and know how many of them paired that search with (or later refined it with) 'video' or 'beautiful day' and also knows how often U2 searchers clicked on videos show in the search results. If Google started showing video, but searchers never clicked on those results, they might stop showing them; if every searcher clicked the video over a web page, they might start showing more video in results."

    #seo #google #ctr #clickdata #navboost #searchengineoptimization #algorithms #searchengines

    searchengineland.com/is-google

  23. FYI: Google's AI grip tightens: what SISTRIX's March data means for publishers: SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025. ppc.land/googles-ai-grip-tight #AI #Google #Marketing #DataAnalysis #CTR

  24. FYI: Google's AI grip tightens: what SISTRIX's March data means for publishers: SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025. ppc.land/googles-ai-grip-tight #AI #Google #Marketing #DataAnalysis #CTR

  25. ICYMI: Google's AI grip tightens: what SISTRIX's March data means for publishers: SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025. ppc.land/googles-ai-grip-tight #GoogleAI #SISTRIX #DigitalMarketing #Publishers #CTR

  26. ICYMI: Google's AI grip tightens: what SISTRIX's March data means for publishers: SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025. ppc.land/googles-ai-grip-tight #GoogleAI #SISTRIX #DigitalMarketing #Publishers #CTR

  27. The podium sequence always brings a small smile to my face. :blobcat_enjoy:

    Crash Team Racing on my PS1 emulator.

    #emulator #emulators #PS1 #CTR

  28. The podium sequence always brings a small smile to my face. :blobcat_enjoy:

    Crash Team Racing on my PS1 emulator.

    #emulator #emulators #PS1 #CTR

  29. Things are steadily falling into place on the custom PS1 Emulator. It's actually semi-playable too!

    Crash Team Racing: Roos Tubes

    :robot_grin:

    #emulator #emulators #PS1 #CTR #Zig #ZigLang #gamedev

  30. Things are steadily falling into place on the custom PS1 Emulator. It's actually semi-playable too!

    Crash Team Racing: Roos Tubes

    :robot_grin:

    #emulator #emulators #PS1 #CTR #Zig #ZigLang #gamedev

  31. FYI: IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. ppc.land/iass-context-control- #DigitalMarketing #Advertising #CTR #SEM #MarketingStrategy

  32. FYI: IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. ppc.land/iass-context-control- #DigitalMarketing #Advertising #CTR #SEM #MarketingStrategy

  33. ICYMI: IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. ppc.land/iass-context-control- #Marketing #DigitalMarketing #CTR #Advertising #SEM

  34. ICYMI: IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. ppc.land/iass-context-control- #Marketing #DigitalMarketing #CTR #Advertising #SEM

  35. IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. ppc.land/iass-context-control- #DigitalMarketing #Advertising #ContextualTargeting #CTR #MarketingStrategy

  36. IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. ppc.land/iass-context-control- #DigitalMarketing #Advertising #ContextualTargeting #CTR #MarketingStrategy

  37. Google AdSense anchor ad bug trapped iOS users for six days: A Google AdSense bug starting February 13 left anchor and vignette ads unclosable on iOS devices for six days, inflating CTR data and cutting publisher revenue. ppc.land/google-adsense-anchor #GoogleAdsense #iOS #DigitalMarketing #AdTech #CTR

  38. Why using random url shortener is killing your CTR?

    Simple psychology — people don't trust random strings anymore. Too many phishing scams trained them to hesitate.

    "yourname.snip.now/offer" looks different than "bit.ly/3xK9mQ2"

    One you want to click. The other you want to check first.

    Personal subdomain is free on all plans. Just so you have it.

    Get your branded domain → snip.now/

    #SmartLinks #CTR #SnipperLink #DigitalMarketing #AdTech

  39. Why using random url shortener is killing your CTR?

    Simple psychology — people don't trust random strings anymore. Too many phishing scams trained them to hesitate.

    "yourname.snip.now/offer" looks different than "bit.ly/3xK9mQ2"

    One you want to click. The other you want to check first.

    Personal subdomain is free on all plans. Just so you have it.

    Get your branded domain → snip.now/

    #SmartLinks #CTR #SnipperLink #DigitalMarketing #AdTech

  40. Zero-Click как новая норма: как измерять SEO-видимость в эпоху AI-SERP

    Всем привет! Меня зовут Андрей Попов, я SEO-специалист в

    habr.com/ru/companies/agima/ar

    #seo #zeroclick #aiserp #ctr #google_ai_overviews #ai_mode

  41. Search Engine Land: Most ChatGPT links get 0% CTR – even highly visible ones. “Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge. A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them.”

    https://rbfirehose.com/2025/11/19/search-engine-land-most-chatgpt-links-get-0-ctr-even-highly-visible-ones/

  42. Search Engine Land: Most ChatGPT links get 0% CTR – even highly visible ones. “Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge. A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them.”

    https://rbfirehose.com/2025/11/19/search-engine-land-most-chatgpt-links-get-0-ctr-even-highly-visible-ones/

  43. Search Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”

    https://rbfirehose.com/2025/11/06/search-engine-land-google-ai-overviews-drive-61-drop-in-organic-ctr-68-in-paid/

  44. «Я кончился»: как мем из макета превратился в рабочий инструмент

    Многие компании хотят быть «на одной волне с пользователями», но шутить и неформальничать не хотят — слишком уж они серьёзные, да и «вдруг чего». А может ли шутка как-то повлиять на образ бренда, если у него отличная репутация? Вряд ли. Компании, которые это поняли и используют эмоции как способ сблизиться с пользователям, уже активно захватывают не только гаджеты, но и сердечки новых юзеров. Но как появляются пуши, которые вызывают у людей ощущение живого диалога? Как сделать кнопку, в которой пользователь найдёт не идеальный, а «свой» инструмент и расшарит скрины вашего приложения в соцсетях? Точно не по заказу. Такие тексты рождаются из эмоций и часто — когда уже нечего терять. Привет! Меня зовут Вика, сегодня расскажу о создании такой завирусившейся кнопки.

    habr.com/ru/companies/dododev/

    #ux #редактура #кнопки #ctr #ux_design #копирайтинг #дринкит #додо #dodo_engineering

  45. Bagaimana Meningkatkan CTR (Click Through Rate) Iklan Secara Organik

    #Iklans - Bagaimana Meningkatkan #CTR (#Click Through Rate) #Iklan Secara Organik - Dalam dunia #digital marketing, Click Through Rate (CTR) menjadi salah satu indikator penting yang menentukan seberapa efektif sebuah iklan atau konten dalam menarik perhatian audiens. CTR adalah rasio antara jumlah klik yang diterima suatu tautan dibandingkan dengan jumlah tayangan (#impressions). Semakin tinggi CTR,…

    iklans.com/blog/bagaimana-meni

  46. Wenn man sich beruflich eine kleine #Drohne zulegt und mit einem Kumpel darüber spricht, dass #Buxtehude komplett in der #Luftverkehr|#Kontrollzone des Hamburger #Flughafen liegt ... kann man schon mal bekloppte TikTok-Videos kriegen 🤪🤣

    #CTR #DJIMini4Pro #Finkenwerder #

  47. Wenn man sich beruflich eine kleine #Drohne zulegt und mit einem Kumpel darüber spricht, dass #Buxtehude komplett in der #Luftverkehr|#Kontrollzone des Hamburger #Flughafen liegt ... kann man schon mal bekloppte TikTok-Videos kriegen 🤪🤣

    #CTR #DJIMini4Pro #Finkenwerder #