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#campaignperformance — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #campaignperformance, aggregated by home.social.

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  1. Marketers drown in data yet struggle to measure campaign impact, report finds: Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness. ppc.land/marketers-drown-in-da #Marketing #DataDriven #CampaignPerformance #DigitalMarketing #AIInMarketing

  2. Marketers report news advertising outperforms campaign baselines by 60%: DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency. ppc.land/marketers-report-news #DigitalMarketing #Advertising #MarketingStrategies #ContentMarketing #CampaignPerformance

  3. ICYMI: Innovid unveils platform enhancements for data-driven creative decisions: Advanced tools aim to improve measurement accuracy and campaign performance across digital channels. ppc.land/innovid-unveils-platf #Innovid #DataDriven #DigitalMarketing #CreativeDecisions #CampaignPerformance

  4. ICYMI: Innovid unveils platform enhancements for data-driven creative decisions: Advanced tools aim to improve measurement accuracy and campaign performance across digital channels. ppc.land/innovid-unveils-platf #Innovid #DigitalMarketing #DataDriven #CreativeDecisions #CampaignPerformance