#campaignmanagement — Public Fediverse posts

ICYMI: 98% of marketers launch campaigns late, 70% go over budget, XR study finds: XR's survey of 400+ US and UK marketers shows 81% produce more content than a year ago, yet 98% admit launching campaigns late. Half waste over 30% of assets. https://ppc.land/98-of-marketers-launch-campaigns-late-70-go-over-budget-xr-study-finds/ #Marketing #DigitalMarketing #ContentMarketing #CampaignManagement #MarketingTrends

ICYMI: Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AIMemory #AdTech #DigitalMarketing #MarketingAutomation #CampaignManagement

FYI: AI made campaigns slower, not faster, new Typeface data shows: Typeface's 2026 Signal Report finds enterprise campaign timelines grew longer despite AI adoption, with 34% needing 1-2 months to ship and only 16% prepared. https://ppc.land/ai-made-campaigns-slower-not-faster-new-typeface-data-shows/ #AI #Marketing #DigitalMarketing #CampaignManagement #Typeface

ICYMI: AI made campaigns slower, not faster, new Typeface data shows: Typeface's 2026 Signal Report finds enterprise campaign timelines grew longer despite AI adoption, with 34% needing 1-2 months to ship and only 16% prepared. https://ppc.land/ai-made-campaigns-slower-not-faster-new-typeface-data-shows/ #AI #DigitalMarketing #CampaignManagement #MarketingTrends #Typeface

FYI: Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents: Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid's ad serving platform, with pilot results claiming 90% faster campaign setup. https://ppc.land/mediaoceans-nivo-ai-cuts-campaign-setup-by-90-with-innovid-agents/ #DigitalMarketing #Advertising #AI #AdTech #CampaignManagement

FYI: Innovid's Hypermode cuts social campaign setup time by 80%: Innovid's Hypermode is now generally available, slashing social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat, and TikTok platforms. https://ppc.land/innovids-hypermode-cuts-social-campaign-setup-time-by-80/ #SocialMediaMarketing #Innovid #Hypermode #CampaignManagement #DigitalMarketing

Innovid's Hypermode cuts social campaign setup time by 80%: Innovid's Hypermode is now generally available, slashing social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat, and TikTok platforms. https://ppc.land/innovids-hypermode-cuts-social-campaign-setup-time-by-80/ #Innovid #Hypermode #SocialMedia #DigitalMarketing #CampaignManagement

FYI: Basis embeds Protected by Mediaocean for live AI verification inside campaigns: Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation. https://ppc.land/basis-embeds-protected-by-mediaocean-for-live-ai-verification-inside-campaigns/ #AIVerification #BrandSafety #DigitalMarketing #CampaignManagement #Mediaocean

Basis embeds Protected by Mediaocean for live AI verification inside campaigns: Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation. https://ppc.land/basis-embeds-protected-by-mediaocean-for-live-ai-verification-inside-campaigns/ #DigitalMarketing #BrandSafety #ArtificialIntelligence #AdTech #CampaignManagement

FYI: Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #DigitalMarketing #AIDesign #AdTech #MarketingAutomation #CampaignManagement

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement

FYI: 71% of ad agencies say manual work is putting campaigns at risk: Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies. https://ppc.land/71-of-ad-agencies-say-manual-work-is-putting-campaigns-at-risk/ #DigitalMarketing #AdOps #MarketingAutomation #CampaignManagement #PPC

ICYMI: 71% of ad agencies say manual work is putting campaigns at risk: Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies. https://ppc.land/71-of-ad-agencies-say-manual-work-is-putting-campaigns-at-risk/ #AdAgency #DigitalMarketing #AdOperations #MarketingStrategy #CampaignManagement

71% of ad agencies say manual work is putting campaigns at risk: Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies. https://ppc.land/71-of-ad-agencies-say-manual-work-is-putting-campaigns-at-risk/ #AdOps #DigitalMarketing #MarketingStrategy #Advertising #CampaignManagement

ICYMI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

#USPol - if you are interested in running for office this election cycle, or you’ve been tasked with managing a local campaign, I have just the resource for you. Seriously, “The Campaign Manager” is the absolute best book in existence on running and winning local elections. That’s why it is in its 7th edition - it is just that good. Read the endorsements on the back cover for add’l proof. I just got my early copy, as the author is one of my best friends. It should be on shelves, available for order very soon. #Books #Bookstodon #USPolitics #CampaignManagement #Campaigns #Elections #LocalElections

Yahoo DSP embeds AI agents that actually run campaigns today: Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language. https://ppc.land/yahoo-dsp-embeds-ai-agents-that-actually-run-campaigns-today/ #YahooDSP #AIAgents #DigitalMarketing #AdTech #CampaignManagement

Nielsen teams with XR to automate measurement tagging for advertisers: Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform. https://ppc.land/nielsen-teams-with-xr-to-automate-measurement-tagging-for-advertisers/ #Nielsen #Advertising #MarketingAutomation #DigitalMarketing #CampaignManagement

Google Analytics renames cost data import to campaign data import: Google Analytics updates feature name to campaign data import on November 19, 2025, maintaining functionality while better reflecting capabilities. https://ppc.land/google-analytics-renames-cost-data-import-to-campaign-data-import/ #GoogleAnalytics #DigitalMarketing #PPC #DataImport #CampaignManagement

Amazon launches AI agent for automated campaign management: Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms. https://ppc.land/amazon-launches-ai-agent-for-automated-campaign-management/ #Amazon #AIAgent #DigitalMarketing #CampaignManagement #AdsAgent

OpenAI builds in-house ad infrastructure for ChatGPT growth: OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems. https://ppc.land/openai-builds-in-house-ad-infrastructure-for-chatgpt-growth/ #OpenAI #ChatGPT #MarketingTechnology #AdInfrastructure #CampaignManagement

Meta launches unified API structure for Advantage+ campaigns: Meta introduces streamlined campaign creation process replacing separate Advantage+ shopping and app workflows starting May 29, 2025. https://ppc.land/meta-launches-unified-api-structure-for-advantage-campaigns/ #Meta #AdvantagePlus #APIStructure #DigitalMarketing #CampaignManagement

Taboola unveils Abby, an AI Assistant for campaign creation: Taboola introduces Abby, a Generative AI tool streamlining ad campaign creation and management for advertisers of all levels. https://ppc.land/taboola-unveils-abby-an-ai-assistant-for-campaign-creation/?utm_source=dlvr.it&utm_medium=mastodon #Taboola #AI #DigitalMarketing #Advertising #CampaignManagement