#campaignmanagement — Public Fediverse posts

FYI: Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #CampaignManagement #DigitalMarketing #Advertising #PPC

ICYMI: Magnite adds 20-plus data partners to self-serve tool ClearLine Activate: Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow. https://ppc.land/magnite-adds-20-plus-data-partners-to-self-serve-tool-clearline-activate/ #DigitalMarketing #AdTech #DataPartners #MarketingAutomation #CampaignManagement

ICYMI: Magnite adds 20-plus data partners to self-serve tool ClearLine Activate: Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow. https://ppc.land/magnite-adds-20-plus-data-partners-to-self-serve-tool-clearline-activate/ #DigitalMarketing #AdTech #DataPartners #MarketingAutomation #CampaignManagement

ICYMI: Magnite adds 20-plus data partners to self-serve tool ClearLine Activate: Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow. https://ppc.land/magnite-adds-20-plus-data-partners-to-self-serve-tool-clearline-activate/ #DigitalMarketing #AdTech #DataPartners #MarketingAutomation #CampaignManagement

ICYMI: Magnite adds 20-plus data partners to self-serve tool ClearLine Activate: Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow. https://ppc.land/magnite-adds-20-plus-data-partners-to-self-serve-tool-clearline-activate/ #DigitalMarketing #AdTech #DataPartners #MarketingAutomation #CampaignManagement

ICYMI: Magnite adds 20-plus data partners to self-serve tool ClearLine Activate: Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow. https://ppc.land/magnite-adds-20-plus-data-partners-to-self-serve-tool-clearline-activate/ #DigitalMarketing #AdTech #DataPartners #MarketingAutomation #CampaignManagement

Ad tech still argues whether creative is the biggest lever: Sixteen terms, four groups of four. One set reads as ordinary trade language until you look at it twice, which is where most solvers lose a life. https://ppc.land/creative-is-the-biggest-lever/ #AdTech #DigitalMarketing #CreativeStrategy #MarketingTrends #CampaignManagement