#projectnile — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #projectnile, aggregated by home.social.
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Amazon is working on a major overhaul of its e-commerce search experience, codenamed Project Nile. This initiative aims to incorporate generative AI capabilities into the existing search bar on Amazon, allowing for more conversational, personalized, and in-depth interactions with shoppers. The AI-powered search will provide product comparisons, detailed information, reviews, and personalized recommendations. Amazon is hoping that these changes will improve the shopping experience and increase sales, particularly on mobile devices. Project Nile is considered a top priority internally and has backing from senior leaders, including CEO Andy Jassy. The new search feature could launch in January 2024, starting with the US.
#Amazon #Ai #GenAI #OnlineShopping #Shopping #Search #ProjectNile #LLM #Tech #TechBites