#programmatic — Public Fediverse posts

FYI: Explaining made-for-advertising: Made-for-advertising sites buy cheap traffic and resell it as programmatic impressions, using dense ad layouts, auto-refresh, slideshows and templated content. https://ppc.land/made-for-advertising/ #Advertising #Programmatic #DigitalMarketing #TrafficGeneration #MarketingStrategy

FYI: Explaining made-for-advertising: Made-for-advertising sites buy cheap traffic and resell it as programmatic impressions, using dense ad layouts, auto-refresh, slideshows and templated content. https://ppc.land/made-for-advertising/ #Advertising #Programmatic #DigitalMarketing #TrafficGeneration #MarketingStrategy

FYI: Explaining made-for-advertising: Made-for-advertising sites buy cheap traffic and resell it as programmatic impressions, using dense ad layouts, auto-refresh, slideshows and templated content. https://ppc.land/made-for-advertising/ #Advertising #Programmatic #DigitalMarketing #TrafficGeneration #MarketingStrategy

FYI: Explaining made-for-advertising: Made-for-advertising sites buy cheap traffic and resell it as programmatic impressions, using dense ad layouts, auto-refresh, slideshows and templated content. https://ppc.land/made-for-advertising/ #Advertising #Programmatic #DigitalMarketing #TrafficGeneration #MarketingStrategy

FYI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #Programmatic #DigitalMarketing

FYI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #Programmatic #DigitalMarketing

FYI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #Programmatic #DigitalMarketing

FYI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #Programmatic #DigitalMarketing

FYI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #Programmatic #DigitalMarketing

FYI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #DigitalMarketing #PPC #Programmatic #Automation #BiddingStrategy

FYI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #DigitalMarketing #PPC #Programmatic #Automation #BiddingStrategy

FYI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #DigitalMarketing #PPC #Programmatic #Automation #BiddingStrategy

FYI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #DigitalMarketing #PPC #Programmatic #Automation #BiddingStrategy

"After all, a program which is concerned with the bases of the social structure, cannot do other than suggest a method." Errico #Malatesta

http://www.anarchy.no/malat1.html

#hellas #greece #law #order #terrorism #programmatic #anarchism #anarchy #society

"After all, a program which is concerned with the bases of the social structure, cannot do other than suggest a method." Errico #Malatesta

http://www.anarchy.no/malat1.html

#hellas #greece #law #order #terrorism #programmatic #anarchism #anarchy #society

"After all, a program which is concerned with the bases of the social structure, cannot do other than suggest a method." Errico #Malatesta

http://www.anarchy.no/malat1.html

#hellas #greece #law #order #terrorism #programmatic #anarchism #anarchy #society

"After all, a program which is concerned with the bases of the social structure, cannot do other than suggest a method." Errico #Malatesta

http://www.anarchy.no/malat1.html

#hellas #greece #law #order #terrorism #programmatic #anarchism #anarchy #society

ICYMI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #DigitalAdvertising #Programmatic

ICYMI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #DigitalAdvertising #Programmatic

ICYMI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #DigitalAdvertising #Programmatic

ICYMI: Explaining Prebid: Prebid is the open-source header bidding suite governed by Prebid.org, letting publishers collect bids from many exchanges at once before the ad server decides. https://ppc.land/prebid/ #Prebid #HeaderBidding #AdTech #DigitalAdvertising #Programmatic

ICYMI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #PPC #DigitalMarketing #Programmatic #Advertising #MarketingStrategy

ICYMI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #PPC #DigitalMarketing #Programmatic #Advertising #MarketingStrategy

ICYMI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #PPC #DigitalMarketing #Programmatic #Advertising #MarketingStrategy

ICYMI: Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #PPC #DigitalMarketing #Programmatic #Advertising #MarketingStrategy

FYI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

FYI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

FYI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

FYI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Magnite's first EMEA agentic test cuts CTV setup time 70%: One Amnet France video campaign for a carmaker reached a 95 view-through rate, Magnite reports, while competing EMEA agentic buying claims keep multiplying. https://ppc.land/magnites-first-emea-agentic-test-cuts-ctv-setup-time-70/ #CTV #DigitalMarketing #Advertising #Programmatic #VideoMarketing

ICYMI: Magnite's first EMEA agentic test cuts CTV setup time 70%: One Amnet France video campaign for a carmaker reached a 95 view-through rate, Magnite reports, while competing EMEA agentic buying claims keep multiplying. https://ppc.land/magnites-first-emea-agentic-test-cuts-ctv-setup-time-70/ #CTV #DigitalMarketing #Advertising #Programmatic #VideoMarketing

ICYMI: Magnite's first EMEA agentic test cuts CTV setup time 70%: One Amnet France video campaign for a carmaker reached a 95 view-through rate, Magnite reports, while competing EMEA agentic buying claims keep multiplying. https://ppc.land/magnites-first-emea-agentic-test-cuts-ctv-setup-time-70/ #CTV #DigitalMarketing #Advertising #Programmatic #VideoMarketing

ICYMI: Magnite's first EMEA agentic test cuts CTV setup time 70%: One Amnet France video campaign for a carmaker reached a 95 view-through rate, Magnite reports, while competing EMEA agentic buying claims keep multiplying. https://ppc.land/magnites-first-emea-agentic-test-cuts-ctv-setup-time-70/ #CTV #DigitalMarketing #Advertising #Programmatic #VideoMarketing

FYI: Explaining arbitrage: Arbitrage is buying advertising traffic or inventory at one price and reselling it higher, a practice spanning search, programmatic supply and agency deals. https://ppc.land/arbitrage/ #Arbitrage #DigitalMarketing #PPC #Advertising #Programmatic

FYI: Explaining arbitrage: Arbitrage is buying advertising traffic or inventory at one price and reselling it higher, a practice spanning search, programmatic supply and agency deals. https://ppc.land/arbitrage/ #Arbitrage #DigitalMarketing #PPC #Advertising #Programmatic

FYI: Explaining arbitrage: Arbitrage is buying advertising traffic or inventory at one price and reselling it higher, a practice spanning search, programmatic supply and agency deals. https://ppc.land/arbitrage/ #Arbitrage #DigitalMarketing #PPC #Advertising #Programmatic

FYI: Explaining arbitrage: Arbitrage is buying advertising traffic or inventory at one price and reselling it higher, a practice spanning search, programmatic supply and agency deals. https://ppc.land/arbitrage/ #Arbitrage #DigitalMarketing #PPC #Advertising #Programmatic

Один большой рекламный блок или несколько маленьких: что приносит сайту больше дохода. Исследование

Пять месяцев A/B-тестирования programmatic-рекламы на 17 сайтах, выводы и практические рекомендации для паблишеров и владельцев контентных проектов. Привет! Меня зовут Георгий Задворнов, я CEO и co-founder Advertronic – партнера по управлению доходностью рекламного инвентаря. Решил провести исследование, что какая конфигурация рекламных блоков выгоднее сайту: один большой или два маленьких. Главное из исследования:

https://habr.com/ru/articles/1078058/

#монетизация_сайтов #programmatic #инвентарь

Один большой рекламный блок или несколько маленьких: что приносит сайту больше дохода. Исследование

Пять месяцев A/B-тестирования programmatic-рекламы на 17 сайтах, выводы и практические рекомендации для паблишеров и владельцев контентных проектов. Привет! Меня зовут Георгий Задворнов, я CEO и co-founder Advertronic – партнера по управлению доходностью рекламного инвентаря. Решил провести исследование, что какая конфигурация рекламных блоков выгоднее сайту: один большой или два маленьких. Главное из исследования:

https://habr.com/ru/articles/1078058/

#монетизация_сайтов #programmatic #инвентарь

Один большой рекламный блок или несколько маленьких: что приносит сайту больше дохода. Исследование

Пять месяцев A/B-тестирования programmatic-рекламы на 17 сайтах, выводы и практические рекомендации для паблишеров и владельцев контентных проектов. Привет! Меня зовут Георгий Задворнов, я CEO и co-founder Advertronic – партнера по управлению доходностью рекламного инвентаря. Решил провести исследование, что какая конфигурация рекламных блоков выгоднее сайту: один большой или два маленьких. Главное из исследования:

https://habr.com/ru/articles/1078058/

#монетизация_сайтов #programmatic #инвентарь

Italy Digital Advertising and Programmatic Market

📱 Italy Digital & Programmatic Advertising Market is valued at USD 6,821 Mn and is projected to reach USD 11,842 Mn by 2032 at an 8.20% CAGR. Programmatic buying, video and retail media are shaping growth.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Digital & Programmatic Advertising Market is valued at USD 6,821 Mn and is projected to reach USD 11,842 Mn by 2032 at an 8.20% CAGR. Programmatic buying, video and retail media are shaping growth.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Digital & Programmatic Advertising Market is valued at USD 6,821 Mn and is projected to reach USD 11,842 Mn by 2032 at an 8.20% CAGR. Programmatic buying, video and retail media are shaping growth.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Digital & Programmatic Advertising Market is valued at USD 6,821 Mn and is projected to reach USD 11,842 Mn by 2032 at an 8.20% CAGR. Programmatic buying, video and retail media are shaping growth.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Programmatic Digital Advertising Market is valued at USD 7,006 Mn and is projected to reach USD 11,503 Mn by 2031 at an 8.60% CAGR. Video, CTV and automated media buying are key growth areas.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Programmatic Digital Advertising Market is valued at USD 7,006 Mn and is projected to reach USD 11,503 Mn by 2031 at an 8.60% CAGR. Video, CTV and automated media buying are key growth areas.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Programmatic Digital Advertising Market is valued at USD 7,006 Mn and is projected to reach USD 11,503 Mn by 2031 at an 8.60% CAGR. Video, CTV and automated media buying are key growth areas.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Italy Digital Advertising and Programmatic Market

📱 Italy Programmatic Digital Advertising Market is valued at USD 7,006 Mn and is projected to reach USD 11,503 Mn by 2031 at an 8.60% CAGR. Video, CTV and automated media buying are key growth areas.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Как подготовить сайт к эпохе ИИ-агентов в рекламных закупках

Появление агентных ИИ-систем постепенно меняет подход к монетизации сайтов. Исследование DataBeat посвящено влиянию Agentic Media Buying на programmatic-закупки. Ниже — основные выводы и их значение для российских паблишеров. ИИ-покупатели начинают вести себя иначе, чем традиционные DSP. Они участвуют значительно в меньшем количестве аукционов, но при этом сохраняют сопоставимый уровень CPM и даже демонстрируют более высокий Fill Rate. На наших глазах меняется сама логика закупки рекламы

https://habr.com/ru/articles/1072832/

#монетизация #programmatic #programmaticреклама

Как подготовить сайт к эпохе ИИ-агентов в рекламных закупках

Появление агентных ИИ-систем постепенно меняет подход к монетизации сайтов. Исследование DataBeat посвящено влиянию Agentic Media Buying на programmatic-закупки. Ниже — основные выводы и их значение для российских паблишеров. ИИ-покупатели начинают вести себя иначе, чем традиционные DSP. Они участвуют значительно в меньшем количестве аукционов, но при этом сохраняют сопоставимый уровень CPM и даже демонстрируют более высокий Fill Rate. На наших глазах меняется сама логика закупки рекламы

https://habr.com/ru/articles/1072832/

#монетизация #programmatic #programmaticреклама

Как подготовить сайт к эпохе ИИ-агентов в рекламных закупках

Появление агентных ИИ-систем постепенно меняет подход к монетизации сайтов. Исследование DataBeat посвящено влиянию Agentic Media Buying на programmatic-закупки. Ниже — основные выводы и их значение для российских паблишеров. ИИ-покупатели начинают вести себя иначе, чем традиционные DSP. Они участвуют значительно в меньшем количестве аукционов, но при этом сохраняют сопоставимый уровень CPM и даже демонстрируют более высокий Fill Rate. На наших глазах меняется сама логика закупки рекламы

https://habr.com/ru/articles/1072832/

#монетизация #programmatic #programmaticреклама

FYI: US programmatic CPMs gain 51% year over year, DataBeat finds: App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025. https://ppc.land/us-programmatic-cpms-gain-51-year-over-year-databeat-finds/ #Programmatic #CPM #DigitalAdvertising #AdTech #MarketingTrends