#nexxen — Public Fediverse posts

Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply: Other approved buying platforms can also bid on the freeze-frame inventory, which Magnite opened to DSPs in 2025. What does another route change for buyers? https://ppc.land/simpli-fi-buyers-get-nexxens-directv-and-philo-pause-ad-supply/ #DigitalMarketing #ProgrammaticAds #AdvertisingTechnology #AdSupply #Nexxen

Japanese brands win US favour but struggle for visibility

SOFIAH NICHOLE SALIVIO News Edito…
#Japan #JP #JapanNews #AdvertisingTechnologies(Adtech) #airlines #automotive #B2BMarketing #Consumertech #DataPlatform #dsp #electronics #Europe(European) #genz #GlobalExpansion #hospitality #israel #Japanese #Japanesenews #marketresearch #Nasdaq #news #Nexxen #Pureprofile #socialmedia #UnitedStates(US) #vehicles
https://www.alojapan.com/1520552/japanese-brands-win-us-favour-but-struggle-for-visibility/

https://www.alojapan.com/1520552/japanese-brands-win-us-favour-but-struggle-for-visibility/ Japanese brands win US favour but struggle for visibility #AdvertisingTechnologies(Adtech) #airlines #automotive #B2BMarketing #ConsumerTech #DataPlatform #dsp #electronics #Europe(European) #GenZ #GlobalExpansion #hospitality #israel #Japan #JapanNews #Japanese #JapaneseNews #MarketResearch #Nasdaq #news #Nexxen #Pureprofile #SocialMedia #UnitedStates(US) #vehicles SOFIAH NICHOLE SALIVIO News Editor Nexxen has published research on how US co

ICYMI: Nexxen cuts data onboarding time to 24 hours with new DSP tool: The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings. https://ppc.land/nexxen-cuts-data-onboarding-time-to-24-hours-with-new-dsp-tool/ #Nexxen #DataOnboarding #DSP #DigitalMarketing #AdTech

FYI: Nexxen gains Acxiom household data as signal loss forces new targeting mix: Omnicom-owned Acxiom feeds interest, purchase and household insights into Nexxen Discovery, a second DSP outlet in six weeks. Does breadth beat neutrality? https://ppc.land/nexxen-gains-acxiom-household-data-as-signal-loss-forces-new-targeting-mix/ #DigitalMarketing #DataDriven #Targeting #AdTech #Nexxen

FYI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #MediaBuyers #DigitalMarketing

ICYMI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #Q12026 #AdTech

Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #DigitalMarketing #Advertising

World Cup Viewership Fractures, Ad Strategies Under Scrutiny

Singapore fans watch World Cup 2026 on many screens. Advertisers need new plans as 43% use streaming, up from 2022.

#WorldCup2026, #Singapore, #AdStrategy, #Streaming, #Nexxen

https://newsletter.tf/singapore-world-cup-2026-viewing-habits-ads/

More Singapore fans will stream the 2026 World Cup, with 43% using apps. This is a big jump from 2022, making ad plans harder.

#WorldCup2026, #Singapore, #AdStrategy, #Streaming, #Nexxen
https://newsletter.tf/singapore-world-cup-2026-viewing-habits-ads/

FYI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #Nexxen #AInative #DSP #DigitalMarketing #AdTech

ICYMI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #AI #DSP #MarketingTechnology #AdTech #Nexxen

AI and ML are reshaping digital advertising beyond campaign optimisation. A new podcast episode explores under-the-radar uses like audience research and insights that hold potential for both advertisers and publishers. Adtech vendors were early adopters, but the conversation with Nexxen's Karim Rayes reveals what's next for AI in the ad ecosystem. https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem/ #Marketing #AI #MarTech #Nexxen

AI and machine learning are finding uses in digital advertising beyond the obvious. While adtech vendors have used ML for campaign optimisation for years, audience research and insights are emerging as high-potential applications that receive less attention. A new MarTech podcast episode explores these under-the-radar uses and what the future holds for AI in the ad ecosystem. https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem/ #Marketing #Strategy #AI #Nexxen

FYI: Nexxen bets on unified AI optimization to fix CTV's measurement gap: Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions. https://ppc.land/nexxen-bets-on-unified-ai-optimization-to-fix-ctvs-measurement-gap/ #Nexxen #AIOptimization #CTV #DigitalMarketing #PerformanceMarketing

Nexxen licenses ACR audience segments to Yahoo DSP in three markets: Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting. https://ppc.land/nexxen-licenses-acr-audience-segments-to-yahoo-dsp-in-three-markets/ #DigitalMarketing #AudienceSegmentation #YahooDSP #Nexxen #ACR

Nexxen renews partnership with VIDAA for North American CTV expansion: Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence. https://ppc.land/nexxen-renews-partnership-with-vidaa-for-north-american-ctv-expansion/ #Nexxen #VIDAA #CTV #AdMonetization #Partnership

OzTAM launches big data trial to shape next-gen TV ratings measurement

https://tvblackbox.com.au/page/2025/04/07/oztam-launches-big-data-trial-to-shape-next-gen-tv-ratings-measurement/?feed_id=210051

#JosifZanich #KarenHalligan #Nexxen #OzTAM #SambaTV #YasminSanders

OzTAM expands VOZ Streaming with NEXXEN partnership

https://tvblackbox.com.au/page/2025/03/31/oztam-expands-voz-streaming-with-nexxen-partnership/?feed_id=209528

#KarenHalligan #Nexxen #OzTAM #VOZ #VOZStreaming