#ivttools — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #ivttools, aggregated by home.social.
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FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio: Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers. https://ppc.land/only-5-3-of-marketers-use-ivt-tools-as-75-6-lose-ad-budget-to-bots-lunio/ #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection
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FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio: Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers. https://ppc.land/only-5-3-of-marketers-use-ivt-tools-as-75-6-lose-ad-budget-to-bots-lunio/ #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection