#adbudget — Public Fediverse posts

FYI: Teads halts 2026 guidance as direct response profit drops 30%: Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next? https://ppc.land/teads-halts-2026-guidance-as-direct-response-profit-drops-30/ #Teads #DigitalMarketing #Advertising #AdBudget #EBITDA

FYI: Teads halts 2026 guidance as direct response profit drops 30%: Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next? https://ppc.land/teads-halts-2026-guidance-as-direct-response-profit-drops-30/ #Teads #DigitalMarketing #Advertising #AdBudget #EBITDA

ICYMI: Teads halts 2026 guidance as direct response profit drops 30%: Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next? https://ppc.land/teads-halts-2026-guidance-as-direct-response-profit-drops-30/ #Teads #Advertising #DigitalMarketing #EBITDA #AdBudget

ICYMI: Teads halts 2026 guidance as direct response profit drops 30%: Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next? https://ppc.land/teads-halts-2026-guidance-as-direct-response-profit-drops-30/ #Teads #Advertising #DigitalMarketing #EBITDA #AdBudget

ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them: Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap. https://ppc.land/chatgpt-ad-budgets-lose-fixed-daily-caps-9-weeks-after-openai-set-them/ #ChatGPT #OpenAI #DigitalMarketing #PPC #AdBudget

FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio: Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers. https://ppc.land/only-5-3-of-marketers-use-ivt-tools-as-75-6-lose-ad-budget-to-bots-lunio/ #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection

FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio: Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers. https://ppc.land/only-5-3-of-marketers-use-ivt-tools-as-75-6-lose-ad-budget-to-bots-lunio/ #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection

FYI: Why Google made its ad budget model open source - and who can actually read it: Google's Ads DevCast E6 breaks down Meridian's Hill curves and adstock math, plus three new products - Studio, GeoX, and Analytics 360 - announced at GML 2026. https://ppc.land/why-google-made-its-ad-budget-model-open-source-and-who-can-actually-read-it/ #GoogleAds #OpenSource #AdBudget #Marketing #Analytics

Why Google made its ad budget model open source - and who can actually read it: Google's Ads DevCast E6 breaks down Meridian's Hill curves and adstock math, plus three new products - Studio, GeoX, and Analytics 360 - announced at GML 2026. https://ppc.land/why-google-made-its-ad-budget-model-open-source-and-who-can-actually-read-it/ #GoogleAds #OpenSource #DigitalMarketing #AdBudget #Analytics360

Why Google made its ad budget model open source - and who can actually read it: Google's Ads DevCast E6 breaks down Meridian's Hill curves and adstock math, plus three new products - Studio, GeoX, and Analytics 360 - announced at GML 2026. https://ppc.land/why-google-made-its-ad-budget-model-open-source-and-who-can-actually-read-it/ #GoogleAds #OpenSource #DigitalMarketing #AdBudget #Analytics360