#iabaustralia — Public Fediverse posts

FYI: IAB Australia: retail media faces metrics gap as 60% of buyers lift spend: Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth? https://ppc.land/iab-australia-retail-media-faces-metrics-gap-as-60-of-buyers-lift-spend/ #RetailMedia #DigitalMarketing #Advertising #Metrics #IABAustralia

ICYMI: IAB Australia forces every crawler into one of four verdicts: Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September. https://ppc.land/iab-australia-forces-every-crawler-into-one-of-four-verdicts/ #IABAustralia #AICrawler #DigitalMarketing #Cloudflare #TrafficAnalysis

IAB Australia forces every crawler into one of four verdicts: Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September. https://ppc.land/iab-australia-forces-every-crawler-into-one-of-four-verdicts/ #IABAustralia #AICrawlers #DigitalMarketing #Cloudflare #AdTech

ICYMI: IAB Australia: retail media faces metrics gap as 60% of buyers lift spend: Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth? https://ppc.land/iab-australia-retail-media-faces-metrics-gap-as-60-of-buyers-lift-spend/ #IABAustralia #RetailMedia #MarketingMetrics #DigitalMarketing #AdSpend

IAB Australia: retail media faces metrics gap as 60% of buyers lift spend: Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth? https://ppc.land/iab-australia-retail-media-faces-metrics-gap-as-60-of-buyers-lift-spend/ #RetailMedia #DigitalMarketing #MarketingMetrics #IABAustralia #AdSpend

FYI: IAB Australia maps the agentic AI shift search marketers can't ignore: IAB Australia's 2026 agentic AI search report shows how the funnel collapses into seconds, why trust is the new currency, and what brands must rebuild now. https://ppc.land/iab-australia-maps-the-agentic-ai-shift-search-marketers-cant-ignore/ #IABAustralia #AgenticAI #SearchMarketing #DigitalMarketing #AITrends

IAB Australia maps the agentic AI shift search marketers can't ignore: IAB Australia's 2026 agentic AI search report shows how the funnel collapses into seconds, why trust is the new currency, and what brands must rebuild now. https://ppc.land/iab-australia-maps-the-agentic-ai-shift-search-marketers-cant-ignore/ #IABAustralia #DigitalMarketing #SearchMarketing #AgenticAI #TrustEconomy

ICYMI: IAB Australia's data and privacy 101 replay: what every marketer missed: IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers. https://ppc.land/iab-australias-data-and-privacy-101-replay-what-every-marketer-missed/ #DataPrivacy #DigitalMarketing #IABAustralia #PrivacyAct #ConsentRules

FYI: Australia's internet ad market hits $18.4bn - but not all formats won: Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data. https://ppc.land/australias-internet-ad-market-hits-18-4bn-but-not-all-formats-won/ #Australia #Advertising #DigitalMarketing #InternetAdvertising #IABAustralia

IAB Australia unveils comprehensive market mix modeling vendor landscape: IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges. https://ppc.land/iab-australia-unveils-comprehensive-market-mix-modeling-vendor-landscape/ #IABAustralia #MarketMixModeling #DigitalMarketing #Advertising #DataAnalytics