#iabaustralia — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #iabaustralia, aggregated by home.social.
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IAB Australia: 85% of under-40s find brands through creators: Across all age groups the share is 61%, while 44% say a disclosed paid post makes them less likely to act. Can AI answers that cite reviews shift the balance? https://ppc.land/iab-australia-85-of-under-40s-find-brands-through-creators/ #IABAustralia #DigitalMarketing #InfluencerMarketing #SocialMedia #BrandAwareness