#eventbaseddata — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #eventbaseddata, aggregated by home.social.
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With the rise of #zeroclick searches, CMOs need to rethink #attribution in #AIsearch. They should independently verify and interpret #eventbaseddata, conduct #marketresearch, and utilise #audienceresearch tools to understand #customerbehaviour. https://www.searchenginejournal.com/when-direct-means-we-dont-know-cmos-rethink-attribution-in-ai-search/549783/?eicker.marketing #performance #marketing #analytics