#audienceresearch — Public Fediverse posts

Manus AI lands inside Meta Ads Manager, changing how advertisers work: Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis. https://ppc.land/manus-ai-lands-inside-meta-ads-manager-changing-how-advertisers-work/ #MetaAds #ManusAI #DigitalMarketing #AdTech #AudienceResearch

With the rise of #zeroclick searches, CMOs need to rethink #attribution in #AIsearch. They should independently verify and interpret #eventbaseddata, conduct #marketresearch, and utilise #audienceresearch tools to understand #customerbehaviour. https://www.searchenginejournal.com/when-direct-means-we-dont-know-cmos-rethink-attribution-in-ai-search/549783/?eicker.marketing #performance #marketing #analytics

I don't regularly need Sparktoro's offering, but it provides more and more value each time I come back to it.

I'm specifically playing around with comparing different groups on the basis of slight differences in how they describe themselves in their bios.

#marketing

#audienceresearch

IPSOS (UK) and BBC report on 'audience perspectives on Gen AI' says:
GenAI is here to stay
There's 'palpable anxiety ... about the potential impacts of Gen AI on media'
People 'have begun forming instincts about where they are comfortable with Gen AI's use in media'

https://www.ipsos.com/en-uk/embedding-audience-putting-audiences-heart-generative-ai
#GenAI #AudienceResearch

IPSOS (UK) and BBC report on 'audience perspectives on Gen AI' says:
GenAI is here to stay
There's 'palpable anxiety ... about the potential impacts of Gen AI on media'
People 'have begun forming instincts about where they are comfortable with Gen AI's use in media'

https://www.ipsos.com/en-uk/embedding-audience-putting-audiences-heart-generative-ai
#GenAI #AudienceResearch

Rewatching The Thick of It episode with the focus group of one (“How did it play with the focus groups?” “She loved it”… “Why did you say ‘she’?!”) - and the thing that most sticks out is Ollie saying ‘94% [of the focus groups] approve or strongly approve [of the policy]’: which feels a *worse* misuse of #FocusGroups…

(#QualResearch #AudienceResearch)

Interesting new #AudienceResearch facility:

‘New Bristol cinema will measure audience reactions’ https://www.bbc.co.uk/news/uk-england-bristol-66312437

I’ve seen (understandable) concerns about surveillance, but given who’s involved (and the specialist tech) I don’t think it’d be rolled out at scale in that way: it sounds more of a ‘test-screening’ set-up… (I believe they have something similar at the Max Planck Institute for Empirical Aesthetics).

An interesting article on the Cost of Living and theatre-goers, by David Brownlee of Data Culture Change: https://www.thestage.co.uk/features/ask-the-audience-what-does-the-cost-of-living-crisis-mean-for-theatregoers

TLDR: The situation's improving, but those who are least well off are most squeezed...

#AudienceResearch #CostOfLiving

Now I've re-excarnated [?] in a new instance, it feels like a good moment for an #introduction...

I do #arts and #culture #audienceresearch and have lots of related interests esp. #poetry, #literature, #music, #museums, #opera #dataanalysis and #dataviz, alongside wider attempts to 'make sense of the world' through #politics, #philosophy, #reading, #walking etc.

From #Reading, living in #Sheffield, UK.

Now I've re-excarnated [?] in a new instance, it feels like a good moment for an #introduction...

I do #arts and #culture #audienceresearch and have lots of related interests esp. #poetry, #literature, #music, #museums, #opera #dataanalysis and #dataviz, alongside wider attempts to 'make sense of the world' through #politics, #philosophy, #reading, #walking etc.

From #Reading, living in #Sheffield, UK.

@akstuhl @andy I started my #audienceresearch career in radio, and have some funny stories of focus groups, listener feedback if that's helpful.

@akstuhl @andy I started my #audienceresearch career in radio, and have some funny stories of focus groups, listener feedback if that's helpful.

We noticed that some of our smartest customers were searching the same audiences every month.

Why?

Because they wanted to see how these audiences' behaviors were changing.

So we made a whole new feature out of it.

Learn more on the SparkToro Blog: https://sparktoro.com/blog/new-audience-tracking-is-now-available-in-sparktoro/

#marketing #audienceresearch

We noticed that some of our smartest customers were searching the same audiences every month.

Why?

Because they wanted to see how these audiences' behaviors were changing.

So we made a whole new feature out of it.

Learn more on the SparkToro Blog: https://sparktoro.com/blog/new-audience-tracking-is-now-available-in-sparktoro/

#marketing #audienceresearch