#datawaste — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #datawaste, aggregated by home.social.
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FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting
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FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting