#iptargeting — Public Fediverse posts

FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting

FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting

ICYMI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #DigitalMarketing #AdTech #IPTargeting #Advertising

ICYMI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #DigitalMarketing #AdTech #IPTargeting #Advertising

IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #DigitalMarketing #AdTech #IPtargeting #DataAnalytics

IP-based CTV targeting fails 3 in 4 times, Adstra study finds: Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. https://ppc.land/ip-based-ctv-targeting-fails-3-in-4-times-adstra-study-finds/ #CTV #DigitalMarketing #AdTech #IPtargeting #DataAnalytics

ICYMI: Google restores the IP octet that powers B2B account targeting in AdSense: A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default. https://ppc.land/google-restores-the-ip-octet-that-powers-b2b-account-targeting-in-adsense/ #GoogleAds #AdSense #B2BMarketing #DigitalMarketing #IPTargeting

ICYMI: Google restores the IP octet that powers B2B account targeting in AdSense: A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default. https://ppc.land/google-restores-the-ip-octet-that-powers-b2b-account-targeting-in-adsense/ #GoogleAds #AdSense #B2BMarketing #DigitalMarketing #IPTargeting

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch