#databeat — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #databeat, aggregated by home.social.
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ICYMI: Same ad slot bid twice: DataBeat finds 46% auction duplication at top SSPs: Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions. https://ppc.land/same-ad-slot-bid-twice-databeat-finds-46-auction-duplication-at-top-ssps/ #DataBeat #AuctionDuplication #SSP #ProgrammaticAdvertising #DigitalMarketing