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#crossmedia — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #crossmedia, aggregated by home.social.

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  1. ICYMI: AudienceProject can now measure your Pinterest campaigns in the UK and Germany: AudienceProject adds Pinterest to its independent cross-media measurement SaaS platform, launching in UK and Germany with further European markets to follow. ppc.land/audienceproject-can-n #AudienceProject #Pinterest #SocialMediaMarketing #DigitalMarketing #CrossMedia

  2. ICYMI: AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. ppc.land/audienceproject-lands #AudienceProject #Omnicom #CrossMedia #DigitalMarketing #CTV

  3. FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. ppc.land/audienceproject-white #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

  4. ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. ppc.land/audienceproject-white #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

  5. FYI: AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. ppc.land/audienceproject-bring #CrossMedia #DigitalMarketing #AdTech #SaaS #Poland

  6. FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. ppc.land/liveramp-deploys-live #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

  7. ICYMI: AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. ppc.land/audienceproject-bring #CrossMedia #AdTech #Measurement #DigitalMarketing #Poland

  8. AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. ppc.land/audienceproject-bring #AudienceProject #CrossMedia #Measurement #Poland #DigitalMarketing

  9. Poland – Bridging Pixels and Pages: Foksal and Bloober Team’s Transmedia Strategy

    Grupa Wydawnicza Foksal partners with Bloober Team to expand horror gaming IPs like Layers of Fear into literature. A strategic move for cross-media licensing.
    The post Poland – Bridging Pixels and Pages: Foksal and Bloober Team’s Transmedia Strategy appeared first on The New Publishing Standard.
    thenewpublishingstandard.com/2

    #CrossMedia #Gaming #Poland #Gamingandbookscrossover #Polandpublishing

  10. AudienceProject simplifies cross-media reporting with single-page builder: AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns. ppc.land/audienceproject-simpl #CrossMedia #DigitalMarketing #ReportingTools #MarketingAutomation #DataAnalytics

  11. Heineken increases digital investment to 42% following cross-media measurement study: Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television. ppc.land/heineken-increases-di #Heineken #DigitalMarketing #CrossMedia #Television #Investment

  12. Curious about how to teach with film but don't know where to start? Check out our free one-page guide of simple tips to help you make film a meaningful part of your learning community & take the viewing experience from passive to active.

    journeysinfilm.org/product/tea

    Like all of our materials, this resource is free.

    #Education #K12 #K16 #Edutooters #Film #CrossMedia #Multimedia @edutooters

  13. Es geht wieder los!

    Heute und morgen gibt es für unsere Mitglieder den beliebten Qualitäts-Workshop für gute #wisskomm mit unseren Kooperationspartnern von Spektrum der Wissenschaft (@spektrum) :

    @lingenhoehl
    Frank Schubert
    @Fischblog

    und dem idw-Team.

    Wir wünschen allen Beteiligten eine großartige, spannende und interessante Veranstaltung

    #Reichweite #crossmedia #workshop

  14. Web-to-Publish:

    Das Angebot im Crossmedia-Publishing-Segment ist groß.

    Eine umfassende, laufend aktualisierte und unabhängige Marktübersicht über Systeme und Services gibt es bei Melaschuk-Medien.

    #crossmedia #publishing #WebToPublish #automatisierung #MAM #PIM #DAM

    melaschuk-medien.de/aktuelles/

  15. My upcoming book now has a website: Media Use in Digital Everyday Life will be published by Emerald in February 2023. The whole ebook will be #openaccess!

    books.emeraldinsight.com/book/

    This book has been fun and difficult to write, and I am so excited it will soon be out there in the world. About #smartphones, #socialmedia, #news, #crossmedia, #mediarepertoires, #digitaldisconnection from a #qualitative #everyday perspective.

    #commodon #mediastudies