Why Are Communities Becoming More Valuable Than Audiences?
For many years, building an audience was considered one of the most important goals in business.The logic was simple.More followers meant more visibility.More visibility meant more opportunities.More opportunities meant more growth.This approach helped countless creators, entrepreneurs, and businesses build successful brands online.Today, however, another trend is emerging.Communities are becoming increasingly valuable.Many business owners are discovering that a smaller, highly engaged […]#audienceownership — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #audienceownership, aggregated by home.social.
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Why Are Email Lists More Valuable Than Social Media Followers?
Social media has become one of the most powerful communication tools in history.Businesses can reach thousands of people instantly. Creators can build audiences from anywhere in the world. Entrepreneurs can share ideas, products, and services with potential customers at an unprecedented scale.As a result, many people focus heavily on follower counts.More followers often appear to mean more opportunities.Yet some of the most successful marketers, creators, and business owners place greater […] -
Not everyone needs a link in bio.
But if you’re trying to:
– sell
– grow an email list
– book calls
– launch anything
– own your audience…you absolutely do.
Your content attracts.
Your bio converts.That’s the thinking behind tools like soc.bio — clarity over clutter.
#creatorgrowth #linkinbio #digitalbusiness #audienceownership
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Wordpress-Betreiber installieren sich das ActivityPub-Plugin von @pfefferle, weil und sobald sie sich selbst als "Plattformen" innerhalb ihres #Sinnhorizont verstehen lernen. Ein passendes Buzzword hierzu ist #AudienceOwnership in logischer Fortsetzung oder Hand in Hand mit dem POSSE-Prinzip (https://indieweb.org/POSSE). Das Unbehagen besteht in dem Risiko potentiell durch Dritte von einem Tag auf den anderen von der eigenen Community abgeschnitten werden zu können. 5/x