#attributionmodel — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #attributionmodel, aggregated by home.social.
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Meta rewrites click attribution rules, finally aligning with Google Analytics: Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics. https://ppc.land/meta-rewrites-click-attribution-rules-finally-aligning-with-google-analytics/ #Meta #GoogleAnalytics #DigitalMarketing #ClickThroughRate #AttributionModel