#adtrust — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adtrust, aggregated by home.social.
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ICYMI: IAB: 43% of CTV buyers doubt where their ads actually ran: Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price. https://ppc.land/iab-43-of-ctv-buyers-doubt-where-their-ads-actually-ran/ #CTV #DigitalMarketing #Advertising #IAB #AdTrust