Wrote something new: what #PragmaticMarketing is, and why "your opinion, although interesting, is irrelevant." (Their words, not mine!)
Spent years watching teams argue about features in a conference room, all of them sure they knew what customers wanted. Pragmatic Marketing is the antidote to that. It's a framework built on a simple, yet revolutionary 😉 idea: go TALK to the market instead of trusting your gut:
https://itguyeric.com/blog/what-is-pragmatic-marketing/
#ProductMarketing #ProductManagement #Marketing #B2B