#fieldcraft — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #fieldcraft, aggregated by home.social.
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In every focus group ever run on food, people say they want to eat healthier. Then they leave the supermarket with the same basket they always buy. Watch the basket, not the intention. #Fieldcraft
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In every focus group ever run on food, people say they want to eat healthier. Then they leave the supermarket with the same basket they always buy. Watch the basket, not the intention. #Fieldcraft
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Research that starts from a hypothesis is infinitely more useful than research that goes looking for one. #Fieldcraft
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Research that starts from a hypothesis is infinitely more useful than research that goes looking for one. #Fieldcraft
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Behaviour shifts are slow until they're not. Obvious in hindsight. Almost invisible in real time. #Fieldcraft
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Behaviour shifts are slow until they're not. Obvious in hindsight. Almost invisible in real time. #Fieldcraft
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"Build it and it'll grow" is good advice.
It's also missing a footnote the size of an entire chapter: what to do in the stretches where you can't build at all. #Fieldcraft -
"Build it and it'll grow" is good advice.
It's also missing a footnote the size of an entire chapter: what to do in the stretches where you can't build at all. #Fieldcraft -
The banking customer didn't stop wanting security and access for their money. They started expecting them at 2am, from the couch, in their pyjamas. #Fieldcraft
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The banking customer didn't stop wanting security and access for their money. They started expecting them at 2am, from the couch, in their pyjamas. #Fieldcraft
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Nothing recalibrates your sense of your own importance like asking a favor for someone else. No guilt, no history, no payback on the table. Just your name, alone, doing the asking. Turns out it’s worth slightly less than you’d quoted. #Fieldcraft
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Nothing recalibrates your sense of your own importance like asking a favor for someone else. No guilt, no history, no payback on the table. Just your name, alone, doing the asking. Turns out it’s worth slightly less than you’d quoted. #Fieldcraft
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Needs don't change. Behaviour does. The businesses that miss this spend a fortune solving the wrong problem. #Fieldcraft
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Needs don't change. Behaviour does. The businesses that miss this spend a fortune solving the wrong problem. #Fieldcraft
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Some managers think their job is to have the answers. It isn't. The job is to grow the people who'll find better answers than you would, and that means handing them things they're not quite ready for and being willing to watch a few drop. New post.
#Fieldcrafthttp://branici.ro/2026/06/03/the-ones-who-reach/?utm_source=mastodon&utm_medium=jetpack_social
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Some managers think their job is to have the answers. It isn't. The job is to grow the people who'll find better answers than you would, and that means handing them things they're not quite ready for and being willing to watch a few drop. New post.
#Fieldcrafthttp://branici.ro/2026/06/03/the-ones-who-reach/?utm_source=mastodon&utm_medium=jetpack_social
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Some managers think their job is to have the answers. It isn't. The job is to grow the people who'll find better answers than you would, and that means handing them things they're not quite ready for and being willing to watch a few drop. New post.
#Fieldcrafthttp://branici.ro/2026/06/03/the-ones-who-reach/?utm_source=mastodon&utm_medium=jetpack_social
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Tactics feel productive. Strategy feels like a meeting where you argue about things you can't measure. So you skip it. #Fieldcraft
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Tactics feel productive. Strategy feels like a meeting where you argue about things you can't measure. So you skip it. #Fieldcraft
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Tactics feel productive. Strategy feels like a meeting where you argue about things you can't measure. So you skip it. #Fieldcraft
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The strategy question is simple to state and hard to answer: who exactly are we for, and why would they pick us over anyone else? #Fieldcraft
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The strategy question is simple to state and hard to answer: who exactly are we for, and why would they pick us over anyone else? #Fieldcraft
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The strategy question is simple to state and hard to answer: who exactly are we for, and why would they pick us over anyone else? #Fieldcraft
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A marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. #Fieldcraft
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A marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. #Fieldcraft
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A marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. #Fieldcraft
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People's decisions are like an onion. Preference is just one layer. Market research tells you what your customer thinks they want. Behavioural data tells you what they actually do. Context tells you why. None of them alone is enough.
#Fieldcraft -
People's decisions are like an onion. Preference is just one layer. Market research tells you what your customer thinks they want. Behavioural data tells you what they actually do. Context tells you why. None of them alone is enough.
#Fieldcraft -
People's decisions are like an onion. Preference is just one layer. Market research tells you what your customer thinks they want. Behavioural data tells you what they actually do. Context tells you why. None of them alone is enough.
#Fieldcraft -
I've worked in three industries in my career. Different products, different customers, different competitive dynamics. But a pattern I kept recognising, sometimes clearly, sometimes only in hindsight. Needs don't change. Behaviour does. #Fieldcraft
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I've worked in three industries in my career. Different products, different customers, different competitive dynamics. But a pattern I kept recognising, sometimes clearly, sometimes only in hindsight. Needs don't change. Behaviour does. #Fieldcraft
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I've worked in three industries in my career. Different products, different customers, different competitive dynamics. But a pattern I kept recognising, sometimes clearly, sometimes only in hindsight. Needs don't change. Behaviour does. #Fieldcraft
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"Everyone has a plan until they get punched in the mouth." — Mike Tyson, describing your marketing strategy meeting without knowing it.
#fieldcraft -
"Everyone has a plan until they get punched in the mouth." — Mike Tyson, describing your marketing strategy meeting without knowing it.
#fieldcraft -
"Everyone has a plan until they get punched in the mouth." — Mike Tyson, describing your marketing strategy meeting without knowing it.
#fieldcraft -
We say “lead by example” but never specify which one: the slide about commitment, or the inbox cleared at 23:48 with cold pizza on the keyboard? #fieldcraft
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We say “lead by example” but never specify which one: the slide about commitment, or the inbox cleared at 23:48 with cold pizza on the keyboard? #fieldcraft
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Most career anxiety comes from using a ladder to navigate a map.
#fieldcraft -
Most career anxiety comes from using a ladder to navigate a map.
#fieldcraft -
If no one’s wrong and everyone’s annoyed, it’s expectations. #fieldcraft
http://branici.ro/2026/01/10/on-setting-expectations/?utm_source=mastodon&utm_medium=jetpack_social
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If no one’s wrong and everyone’s annoyed, it’s expectations. #fieldcraft
http://branici.ro/2026/01/10/on-setting-expectations/?utm_source=mastodon&utm_medium=jetpack_social
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Good info to know! How to "Gird up your loins" for labor or battle! #fieldcraft
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Good info to know! How to "Gird up your loins" for labor or battle! #fieldcraft
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Good info to know! How to "Gird up your loins" for labor or battle! #fieldcraft
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Good info to know! How to "Gird up your loins" for labor or battle! #fieldcraft
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Next year will be different. I’ll fix the things I already understand perfectly well. Urgency usually arrives in February. #fieldcraft
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Next year will be different. I’ll fix the things I already understand perfectly well. Urgency usually arrives in February. #fieldcraft
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Next year will be different. I’ll fix the things I already understand perfectly well. Urgency usually arrives in February. #fieldcraft
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Clarity is hard because it creates consequences. Someone has to own them. #fieldcraft
http://branici.ro/2025/12/22/clarity-is-hard/?utm_source=mastodon&utm_medium=jetpack_social
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Clarity is hard because it creates consequences. Someone has to own them. #fieldcraft
http://branici.ro/2025/12/22/clarity-is-hard/?utm_source=mastodon&utm_medium=jetpack_social