#fieldcraft — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #fieldcraft, aggregated by home.social.
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The chicken is involved. The pig is committed. My favourite way to ask for ownership.
It works, and it covers about half of what actually goes wrong.
#Fieldcraft -
Market research tells you what your customer thinks they want. Behavioural data tells you what they actually do. Context tells you why. None of them alone is enough. #Fieldcraft
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Every week, a document lands on your desk that nobody was behind. Polished. Complete. Often correct.
Rework it and you pay.
Forward it and you vouch for it.
There's a third option almost nobody uses.
#Fieldcraft -
In every focus group ever run on food, people say they want to eat healthier. Then they leave the supermarket with the same basket they always buy. Watch the basket, not the intention. #Fieldcraft
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Research that starts from a hypothesis is infinitely more useful than research that goes looking for one. #Fieldcraft
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Behaviour shifts are slow until they're not. Obvious in hindsight. Almost invisible in real time. #Fieldcraft
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"Build it and it'll grow" is good advice.
It's also missing a footnote the size of an entire chapter: what to do in the stretches where you can't build at all. #Fieldcraft -
The banking customer didn't stop wanting security and access for their money. They started expecting them at 2am, from the couch, in their pyjamas. #Fieldcraft
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Nothing recalibrates your sense of your own importance like asking a favor for someone else. No guilt, no history, no payback on the table. Just your name, alone, doing the asking. Turns out it’s worth slightly less than you’d quoted. #Fieldcraft
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Needs don't change. Behaviour does. The businesses that miss this spend a fortune solving the wrong problem. #Fieldcraft
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Some managers think their job is to have the answers. It isn't. The job is to grow the people who'll find better answers than you would, and that means handing them things they're not quite ready for and being willing to watch a few drop. New post.
#Fieldcrafthttp://branici.ro/2026/06/03/the-ones-who-reach/?utm_source=mastodon&utm_medium=jetpack_social
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Tactics feel productive. Strategy feels like a meeting where you argue about things you can't measure. So you skip it. #Fieldcraft
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The strategy question is simple to state and hard to answer: who exactly are we for, and why would they pick us over anyone else? #Fieldcraft
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A marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. #Fieldcraft
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People's decisions are like an onion. Preference is just one layer. Market research tells you what your customer thinks they want. Behavioural data tells you what they actually do. Context tells you why. None of them alone is enough.
#Fieldcraft -
I've worked in three industries in my career. Different products, different customers, different competitive dynamics. But a pattern I kept recognising, sometimes clearly, sometimes only in hindsight. Needs don't change. Behaviour does. #Fieldcraft
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"Everyone has a plan until they get punched in the mouth." — Mike Tyson, describing your marketing strategy meeting without knowing it.
#fieldcraft -
We say “lead by example” but never specify which one: the slide about commitment, or the inbox cleared at 23:48 with cold pizza on the keyboard? #fieldcraft
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Most career anxiety comes from using a ladder to navigate a map.
#fieldcraft -
If no one’s wrong and everyone’s annoyed, it’s expectations. #fieldcraft
http://branici.ro/2026/01/10/on-setting-expectations/?utm_source=mastodon&utm_medium=jetpack_social
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Next year will be different. I’ll fix the things I already understand perfectly well. Urgency usually arrives in February. #fieldcraft
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Clarity is hard because it creates consequences. Someone has to own them. #fieldcraft
http://branici.ro/2025/12/22/clarity-is-hard/?utm_source=mastodon&utm_medium=jetpack_social
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#OSINT #Fieldcraft #Tactics #Methodology Free #Tutorial #Threads
OSINT Fieldcraft for Threads: Beginner Video Extraction
https://plessas.net/blog/2025/12/5/osint-fieldcraft-for-threads-beginner-safe-video-extraction
A free Tutorial from @kirbstr on the Plessas Experts Network Inc. Blog
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I love starting new things. Right after I finish all the others I’ve started.
A few thoughts on the new post about why tying things off matters more than starting strong.
#WorkLife #Finishing #Fieldcraft -
Good systems evolve. Bad ones forget why they exist. Here’s how to tell the difference and fix it.
#SystemsThinking #WorkEthic #Simplify #Clarity #Fieldcraft -
A team’s strategy is not defined by what’s written down on those beautifully crafted slide decks, but by what the team pays attention to together, consistently, over time. Yes, you've got it: I hate those slide decks. #fieldcraft #ethics
http://branici.ro/2025/07/19/the-attention-map-behind-every-strategy/
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Pipe-fish for dinner.
This was from a workshop in the summer last year, when we tracked this young otter for a mile or so along the shore of a loch.
With conditions in our favour, we got into position when the otter came ashore with its catch, a pipe-fish.
Otters seem to like these skinny fish, despite them being difficult to eat, and this one was scoffed down!
#otter #mull #scotland #wildlife #nature #WildlifePhotography #workshop #photography #guide #FieldCraft
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Years ago, I came up with #conservationcommitted ⬇️
It's a way to help wildlife photographers highlight their commitments to responsible #wildlifephotography 📸Teaching responsible #fieldcraft is so important to protect wildlife and habitats from accidental disturbance.
It's gained some traction on Instagram but not much on Twitter.
Would be great to see the hashtag take off on here! Would you use it?
#UKbirds #photography #wildflowerhour #birding #conservation #ethics