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#emaildeliverability — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #emaildeliverability, aggregated by home.social.

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  1. domains with SPF+DKIM+DMARC at enforcement see 2.7x better inbox delivery compared to unauthenticated domains

    this number is aggregated across deliverability studies and consistent with what I see in report data

    mailbox providers use authentication signals in their spam scoring

    full auth doesn't guarantee the inbox, but missing auth almost guarantees the spam folder

    dmarcguard.io/tools/domain-hea

    #DMARC #EmailSecurity #EmailDeliverability #InboxPlacement

  2. domains with SPF+DKIM+DMARC at enforcement see 2.7x better inbox delivery compared to unauthenticated domains

    this number is aggregated across deliverability studies and consistent with what I see in report data

    mailbox providers use authentication signals in their spam scoring

    full auth doesn't guarantee the inbox, but missing auth almost guarantees the spam folder

    dmarcguard.io/tools/domain-hea

    #DMARC #EmailSecurity #EmailDeliverability #InboxPlacement

  3. "Re-engaging dormant email lists can generate pipeline, but doing it incorrectly can destroy your sender reputation and email deliverability. The safest approach is to rebuild engagement gradually and treat dormant contacts as high-risk sends."

    martech.org/7-ways-to-revive-d

    #Email #EmailMarketing #EmailDeliverability

  4. "Re-engaging dormant email lists can generate pipeline, but doing it incorrectly can destroy your sender reputation and email deliverability. The safest approach is to rebuild engagement gradually and treat dormant contacts as high-risk sends."

    martech.org/7-ways-to-revive-d

    #Email #EmailMarketing #EmailDeliverability

  5. Re-engagement emails are a great tool for fixing deliverability problems like spam traps, abandoned inboxes, and mail stuck in spam, especially at big consumer ISPs.

    Laura at WttW has put together an excellent breakdown.

    wordtothewise.com/2025/12/lets

    #EmailDeliverability #ReEngagement

  6. Re-engagement emails are a great tool for fixing deliverability problems like spam traps, abandoned inboxes, and mail stuck in spam, especially at big consumer ISPs.

    Laura at WttW has put together an excellent breakdown.

    wordtothewise.com/2025/12/lets

    #EmailDeliverability #ReEngagement

  7. The future of email deliverability is not about sender reputation. It is about recipient preferences.

    Laura Atkins' keynote from Mautic world conference covers the fundamental shift happening in inbox filtering and what marketers need to do about it.

    If you send email, you need to watch this.

    Premieres today at 4pm UK time:
    youtube.com/watch?v=6ODCYVwbFYk

    #MautiCon #Email #Deliverability #OpenSource #Mautic #MWC25 #EmailDeliverability

  8. The future of email deliverability is not about sender reputation. It is about recipient preferences.

    Laura Atkins' keynote from Mautic world conference covers the fundamental shift happening in inbox filtering and what marketers need to do about it.

    If you send email, you need to watch this.

    Premieres today at 4pm UK time:
    youtube.com/watch?v=6ODCYVwbFYk

    #MautiCon #Email #Deliverability #OpenSource #Mautic #MWC25 #EmailDeliverability

  9. Andrew Bonar talks about the recent global Gmail spam filter failure.

    "The lesson from this weekend is clear: our entire communication infrastructure relies on opaque, AI-driven filters that we don’t control. When those filters fail, they don’t just stop working, they turn on us."

    emailexpert.com/the-red-flag-w

    #Email #EmailSecurity #EmailDeliverability #AIGovernance

  10. Andrew Bonar talks about the recent global Gmail spam filter failure.

    "The lesson from this weekend is clear: our entire communication infrastructure relies on opaque, AI-driven filters that we don’t control. When those filters fail, they don’t just stop working, they turn on us."

    emailexpert.com/the-red-flag-w

    #Email #EmailSecurity #EmailDeliverability #AIGovernance

  11. You asked for it — we bring it to you. We have decoded email deliverability and extracted the advanced techniques that will help you stay out of the spam folder. Get the most out of your email marketing campaigns, and don’t get lost in the pit of unwanted messages! Check it out!
    mailreach.eu/email-marketing-b
    #EmailDeliverability
    #AvoidSpam
    #EmailMarketing
    #Marketing
    #ReachRascals

  12. You asked for it — we bring it to you. We have decoded email deliverability and extracted the advanced techniques that will help you stay out of the spam folder. Get the most out of your email marketing campaigns, and don’t get lost in the pit of unwanted messages! Check it out!
    mailreach.eu/email-marketing-b
    #EmailDeliverability
    #AvoidSpam
    #EmailMarketing
    #Marketing
    #ReachRascals

  13. 💥 In 1st Age of Email Deliverability, there were no rules.
    ⛔ In 2nd, blocklists and content filters.
    🛑 In 3rd, complaint-based blocking.
    💌 In 4th, engagement-based filtering.
    🕸️ In 5th, domain reputation, too.
    🫣 In 6th, decreased engagement visibility.

    Now, we’re in the 7th Age of Email Deliverability…

    zetaglobal.com/resource-center #emailmarketing #emaildeliverability

  14. 💥 In 1st Age of Email Deliverability, there were no rules.
    ⛔ In 2nd, blocklists and content filters.
    🛑 In 3rd, complaint-based blocking.
    💌 In 4th, engagement-based filtering.
    🕸️ In 5th, domain reputation, too.
    🫣 In 6th, decreased engagement visibility.

    Now, we’re in the 7th Age of Email Deliverability…

    zetaglobal.com/resource-center #emailmarketing #emaildeliverability

  15. Join me and Travis Hazlewood, Orrto’s Head of Email Deliverability, on Oct. 29 as we talk about how inbox providers are changing subscriber experiences and email deliverability calculus through the use of AI summaries and other new features. Register for free: streamyard.com/watch/SacUcVd7E #emailmarketing #digitalmarketing #emaildeliverability

  16. Join me and Travis Hazlewood, Orrto’s Head of Email Deliverability, on Oct. 29 as we talk about how inbox providers are changing subscriber experiences and email deliverability calculus through the use of AI summaries and other new features. Register for free: streamyard.com/watch/SacUcVd7E #emailmarketing #digitalmarketing #emaildeliverability

  17. 🚨 We’re updating how we handle SPF records! In alignment with RFC 7208 recommendations, we are discontinuing support for the dedicated SPF record type (RR type 99). Going forward, all SPF records should be defined exclusively as TXT records. 📖 Read more in our blog post or contact us. 👉 blog.dnsimple.com/2025/07/disc

    #SPF #DNS #EmailSecurity #RFC7208 #EmailAuthentication #TXTRecord #SPFRecord #EmailDeliverability #DNSConfiguration #CyberSecurity

  18. 🚨 We’re updating how we handle SPF records! In alignment with RFC 7208 recommendations, we are discontinuing support for the dedicated SPF record type (RR type 99). Going forward, all SPF records should be defined exclusively as TXT records. 📖 Read more in our blog post or contact us. 👉 blog.dnsimple.com/2025/07/disc

    #SPF #DNS #EmailSecurity #RFC7208 #EmailAuthentication #TXTRecord #SPFRecord #EmailDeliverability #DNSConfiguration #CyberSecurity

  19. ✨ Reputation is everything for any reliable email service provider (ESP). One top-tier example is Amazon Web Services (AWS) SES, managing millions of IPs and domains to provide exceptional service and deliverability.

    Discover how SES works with Spamhaus to protect its network and reputation when at risk here:

    👉 spamhaus.org/resource-hub/serv

    #AmazonSES #Spamhaus #EmailDeliverability #NetworkProtection #Reputation

  20. ✨ Reputation is everything for any reliable email service provider (ESP). One top-tier example is Amazon Web Services (AWS) SES, managing millions of IPs and domains to provide exceptional service and deliverability.

    Discover how SES works with Spamhaus to protect its network and reputation when at risk here:

    👉 spamhaus.org/resource-hub/serv

    #AmazonSES #Spamhaus #EmailDeliverability #NetworkProtection #Reputation

  21. No news to anyone, but email delivery is a mess! I had a very bare bones but still HTML password reset email in my side project. Those emails took super long to arrive in Gmail and have been reported to never arrive by a least one user. I’ve now changed the text a bit, made it more whimsical and included an image. Et voila, now the email arrives no problem. 🤬

    #fpc #peogramming #webdev #emaildeliverability

  22. No news to anyone, but email delivery is a mess! I had a very bare bones but still HTML password reset email in my side project. Those emails took super long to arrive in Gmail and have been reported to never arrive by a least one user. I’ve now changed the text a bit, made it more whimsical and included an image. Et voila, now the email arrives no problem. 🤬

    #fpc #peogramming #webdev #emaildeliverability

  23. Attention Marketing Agencies! Ensure your SPF & DKIM records are set up correctly to avoid emails being flagged as spam. Many of your emails are being dumped in spam folders that get deleted every few hours. Alert your IT team! #emaildeliverability #marketing

  24. Laura at WttW on "What Spamtraps Tell Us"

    "Just to be clear, spamtraps are NOT the problem; they’re a signal. Spamtraps tell us that there are problems with something about our data. No one really cares if email addresses that don’t belong to people get mail. But what they do care about is the fact that if your list processes allow spamtraps on the list, it’s likely you’re also sending mail to actual people who don’t want it."

    #spamtraps #emaildeliverability

    wordtothewise.com/2025/03/what

  25. Laura at WttW on "What Spamtraps Tell Us"

    "Just to be clear, spamtraps are NOT the problem; they’re a signal. Spamtraps tell us that there are problems with something about our data. No one really cares if email addresses that don’t belong to people get mail. But what they do care about is the fact that if your list processes allow spamtraps on the list, it’s likely you’re also sending mail to actual people who don’t want it."

    #spamtraps #emaildeliverability

    wordtothewise.com/2025/03/what

  26. ✨ Maintaining a reputable network is crucial for any reliable email service provider (ESP). One standout example is Amazon SES, managing millions of IPs and domains to provide exceptional service and deliverability. 

    Discover how SES works with Spamhaus to protect its network and reputation when at risk here:

    👉 spamhaus.org/resource-hub/serv

    #AmazonSES #Spamhaus #EmailDeliverability #NetworkProtection #Reputation

  27. ✨ Maintaining a reputable network is crucial for any reliable email service provider (ESP). One standout example is Amazon SES, managing millions of IPs and domains to provide exceptional service and deliverability. 

    Discover how SES works with Spamhaus to protect its network and reputation when at risk here:

    👉 spamhaus.org/resource-hub/serv

    #AmazonSES #Spamhaus #EmailDeliverability #NetworkProtection #Reputation

  28. 🚀 Excited to share my expanded consulting services! From Debian systems, Asterisk VoIP, and LDAP integration to mastering email server setups for unbeatable deliverability. I've run email for a hosting company, ensuring top-notch SPF, DKIM, and DMARC records. Ready to elevate your IT infrastructure? Let's chat!

    joshanders.com/consulting?src=

    #Linux #Debian #VoIP #Asterisk #LDAP #EmailDeliverability #Email #FediJob #FediJobs #GetFediHired #FediHire #FediHiring

  29. 🚀 Excited to share my expanded consulting services! From Debian systems, Asterisk VoIP, and LDAP integration to mastering email server setups for unbeatable deliverability. I've run email for a hosting company, ensuring top-notch SPF, DKIM, and DMARC records. Ready to elevate your IT infrastructure? Let's chat!

    joshanders.com/consulting?src=

    #Linux #Debian #VoIP #Asterisk #LDAP #EmailDeliverability #Email #FediJob #FediJobs #GetFediHired #FediHire #FediHiring