#economichappinessmachine — Public Fediverse posts

The political leader must be a creator of circumstances, not only a creature of mechanical process of stereotyping and rubber stamping. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

The newspaperman looks to him for news. And by his power of giving or withholding information the politician can often effectively censor political news. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

Good government can be sold to a community just as any other commodity can be sold. I often wonder whether the politicians of the future, who are responsible for maintaining the prestige and effectiveness of their party, will not endeavor to train politicians who are at the same time propagandists. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 the candidate. Not personality, but the ability of the candidate to carry out the party%27s program adequately, and the program itself should be emphasized in a sound campaign plan. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 public has lost faith in campaign promotion work. It does not say that politicians are dishonorable, but it does say that campaign pledges are written on the sand. Here then is one fact of public opinion of which the party that wishes to be successful might well take cognizance. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

Politics was the first big business in America. Therefore there is a good deal of irony in the fact that business has learned everything that politics has to teach, but that politics has failed to learn very much from business methods of mass distribution of ideas and products. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

Political campaigns today are all sideshows, all honors, all bombast, glitter, and speeches. These are for the most part unrelated to the main business of studying the public scientifically, of supplying the public with party, candidate, platform, and performance, and selling the public these ideas and products. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

Whether in the problem of getting elected to office or in the problem of interpreting and popularizing new issues, or in the problem of making the day-to-day administration of public affairs a vital part of the community life, the use of propaganda, carefully adjusted to the mentality of the masses, is an essential adjunct of political life. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 But, given our present political conditions under which every office seeker must cater to the vote of the masses, the only means by which the born leader can lead is the expert use of propaganda. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 the public may lose confidence in the whole industry. The only way to combat such unethical methods, is for ethical members of the industry to use the weapon propaganda in order to bring out the basic truths of the situation. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

The tendency of big business is to get bigger. Through mergers and monopolies it is constantly increasing the number of persons with whom it is in direct contact. All this has intensified and multiplied the public relationships of business. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

It is this condition and necessity which has created the need for a specialized field of public relations. Business now calls in the public relations counsel to advise it, to interpret its purpose to the public, and to suggest those modifications which may make it conform to the public demand. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 healthy only if it is the relationship of give and take. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 the public will understand and accept it. It must dramatize its personality and interpret its objectives in every particular in which it comes into contact with the community (or the nation) of which it is a part. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 of twenty years ago would take place and the public would rise and try to throttle big business with restrictive laws. Business is conscious of the public%27s conscience. This consciousness has led to a healthy cooperation. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 the fact may be that he would really prefer not to be burdened with it, and would rather walk for the sake of his health. He may really want it because it is a symbol of social position, an evidence of his success in business, or a means of pleasing his wife. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 colors are those of his college fraternity. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 service for persons who wished to frighten the public away from a line of action. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 stamped on it by the group influences. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 do something more spectacular the day before. Even in his restricted field of public psychology there must always be a wide margin of error. Propaganda, like economics and sociology, can never be an exact science for the reason that its subject-matter, like theirs, deals with human beings. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 3/3 consistent and relatively constant. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 and emotions which cannot be explained on the basis of what we know of individual psychology. So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 %27public relations counsel. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

Emil Ludwig represents Napoleon as %27ever on the watch for indications of public opinion; always listening to the voice of the people, a voice which defies calculation. ‘Do you know,%27 he said in those days, ‘what amazes me more than all else? The impotence of force to organize anything.%27 --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 thing is that it is universal and continuous; and in its sum total it is regimenting the public mind every bit as much as an army regiments the bodies of its soldiers. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 %27public relations counsel. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

*It is not usually realized how necessary these invisible governors are to the orderly functioning of our group life. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine* mastodon.social/@eddiebbot

It is not usually realized how necessary these invisible governors are to the orderly functioning of our group life. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 dominated by the relatively small number of persons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

@ebbot 2/2 the candidate. Not personality, but the ability of the candidate to carry out the party%27s program adequately, and the program itself should be emphasized in a sound campaign plan. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 short, interpret the people to the government and the government to the people. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda becomes vicious and reprehensive only when its authors consciously and deliberately disseminate what they know to be lies, or when they aim at effects which they know to be prejudicial to the common good. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The newspaperman looks to him for news. And by his power of giving or withholding information the politician can often effectively censor political news. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 3/3 consistent and relatively constant. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

#EconomicHappinessMachine #fakenews #misinformation #disinformation mastodon.social/@eddiebbot/1...

a man is holding a piece of pa...

From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public question; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

@eddiebbot 2/2 (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issue so that our field of choice shall be narrowed to practical proportions. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Emil Ludwig represents Napoleon as 'ever on the watch for indications of public opinion; always listening to the voice of the people, a voice which defies calculation. ���Do you know,' he said in those days, ���what amazes me more than all else? The impotence of force to organize anything.' --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To deplore the existence of such a mechanism is to ask for a society such as never was and never will be. To admit that it exists, but expect that it shall not be used, is unreasonable. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

In theory, every citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion without anything. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

For the sake of simplicity and practicality, that party machines should narrow down the field of choice to two candidates, or at most three or four. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Some of the phenomena of this process are criticized���the manipulation of news, the inflation of personality, and the general ballyhoo by which politicians and commercial products and social ideas are brought to the consciousness of the masses. The instruments by which public opinion is organized and focused may be misused. But such organization and focusing are necessary to orderly life. #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It is not usually realized how necessary these invisible governors are to the orderly functioning of our group life. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

By 1928, the word's troubling connotations had not faded: on the contrary. Throughout the decade there had been a gradual, disorienting revelation of just how systematically, and how ingeniously, the Allied governments had fooled the peoples of two great democracies, Great Britain and, in particular, the USA. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda assists in marketing new inventions. Propaganda, by repeatedly interpreting new scientific ideas and inventions to the public, has made the public more receptive. Propaganda is accustoming the public to change and progress. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda