#clickthroughrates — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #clickthroughrates, aggregated by home.social.
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NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”
https://rbfirehose.com/2026/04/19/niemanlab-social-traffic-kinda-stinks-for-news-publishers-now-in-3-charts/ -
NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”
https://rbfirehose.com/2026/04/19/niemanlab-social-traffic-kinda-stinks-for-news-publishers-now-in-3-charts/ -
NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”
https://rbfirehose.com/2026/04/19/niemanlab-social-traffic-kinda-stinks-for-news-publishers-now-in-3-charts/ -
NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”
https://rbfirehose.com/2026/04/19/niemanlab-social-traffic-kinda-stinks-for-news-publishers-now-in-3-charts/ -
NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”
https://rbfirehose.com/2026/04/19/niemanlab-social-traffic-kinda-stinks-for-news-publishers-now-in-3-charts/ -
Search Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”
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PressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”