#clickthroughrates — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #clickthroughrates, aggregated by home.social.
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Search Engine Journal: ChatGPT Access Tied To 9% Drop In Traditional Search. “A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional […]
https://rbfirehose.com/2026/07/19/search-engine-journal-chatgpt-access-tied-to-9-drop-in-traditional-search/ -
Search Engine Journal: Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality. “An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries.”
https://rbfirehose.com/2026/07/06/search-engine-journal-google-ai-overviews-study-finds-lost-clicks-werent-lower-quality/ -
Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”
https://rbfirehose.com/2026/05/16/press-gazette-health-coverage-is-getting-killed-by-google-ai-overviews/ -
NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”
https://rbfirehose.com/2026/04/19/niemanlab-social-traffic-kinda-stinks-for-news-publishers-now-in-3-charts/ -
Search Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”
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Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”
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Search Engine Roundtable: Google Ads Generating Fewer Clicks? Why?. “The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?”
https://rbfirehose.com/2025/07/18/search-engine-roundtable-google-ads-generating-fewer-clicks-why/
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PressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”