#clickthroughrates — Public Fediverse posts

Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”

Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”

Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”

Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”

Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”

NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”

NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”

NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”

NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”

NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”

Search Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”

https://rbfirehose.com/2025/11/06/search-engine-land-google-ai-overviews-drive-61-drop-in-organic-ctr-68-in-paid/

Search Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”

https://rbfirehose.com/2025/11/06/search-engine-land-google-ai-overviews-drive-61-drop-in-organic-ctr-68-in-paid/

Search Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”

https://rbfirehose.com/2025/11/06/search-engine-land-google-ai-overviews-drive-61-drop-in-organic-ctr-68-in-paid/

Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”

https://rbfirehose.com/2025/10/25/press-gazette-google-ai-overviews-leading-to-affiliate-revenue-drop-of-20-40-at-some-publishers/

Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”

https://rbfirehose.com/2025/10/25/press-gazette-google-ai-overviews-leading-to-affiliate-revenue-drop-of-20-40-at-some-publishers/

Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”

https://rbfirehose.com/2025/10/25/press-gazette-google-ai-overviews-leading-to-affiliate-revenue-drop-of-20-40-at-some-publishers/

Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”

https://rbfirehose.com/2025/10/25/press-gazette-google-ai-overviews-leading-to-affiliate-revenue-drop-of-20-40-at-some-publishers/

Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”

https://rbfirehose.com/2025/10/25/press-gazette-google-ai-overviews-leading-to-affiliate-revenue-drop-of-20-40-at-some-publishers/

#Google claims #AI is improving #searchquality, but lacks supporting data. Website owners can use their #analytics to assess the impact of AI on their site by tracking #clickthroughrates, #engagement metrics, and #contentperformance. This data can help determine if AI is benefiting or hindering their site’s visibility and traffic. https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-say/553166/?eicker.marketing #performance #marketing #analytics

#Google claims #AI is improving #searchquality, but lacks supporting data. Website owners can use their #analytics to assess the impact of AI on their site by tracking #clickthroughrates, #engagement metrics, and #contentperformance. This data can help determine if AI is benefiting or hindering their site’s visibility and traffic. https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-say/553166/?eicker.marketing #performance #marketing #analytics

#Google claims #AI is improving #searchquality, but lacks supporting data. Website owners can use their #analytics to assess the impact of AI on their site by tracking #clickthroughrates, #engagement metrics, and #contentperformance. This data can help determine if AI is benefiting or hindering their site’s visibility and traffic. https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-say/553166/?eicker.marketing #performance #marketing #analytics

Search Engine Roundtable: Google Ads Generating Fewer Clicks? Why?. “The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?”

https://rbfirehose.com/2025/07/18/search-engine-roundtable-google-ads-generating-fewer-clicks-why/

Search Engine Roundtable: Google Ads Generating Fewer Clicks? Why?. “The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?”

https://rbfirehose.com/2025/07/18/search-engine-roundtable-google-ads-generating-fewer-clicks-why/

Click-through rates plummet as search platforms hoard traffic: Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users. https://ppc.land/click-through-rates-plummet-as-search-platforms-hoard-traffic/ #DigitalMarketing #ClickThroughRates #SEO #PPC #ContentMarketing

Click-through rates plummet as search platforms hoard traffic: Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users. https://ppc.land/click-through-rates-plummet-as-search-platforms-hoard-traffic/ #DigitalMarketing #ClickThroughRates #SEO #PPC #ContentMarketing

Click-through rates plummet as search platforms hoard traffic: Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users. https://ppc.land/click-through-rates-plummet-as-search-platforms-hoard-traffic/ #DigitalMarketing #ClickThroughRates #SEO #PPC #ContentMarketing

PressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”

https://rbfirehose.com/2025/05/22/pressgazette-google-ai-overviews-leads-to-dramatic-reduction-in-clickthroughs-for-mail-online/

PressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”

https://rbfirehose.com/2025/05/22/pressgazette-google-ai-overviews-leads-to-dramatic-reduction-in-clickthroughs-for-mail-online/

Studies reveal Google's AI Overviews are reducing click-through rates, raising concerns for content creators and website traffic. https://jpmellojr.blogspot.com/2025/04/google-ai-overviews-are-hurting-click.html #Ahrefs #Amsive #GoogleAI #SEO #ClickThroughRates #OnlineTraffic #GoogleAIoverviews