#buzzballsandhype — Public Fediverse posts

Book PR & Marketing: Articles to Help You Manage Expectations

Many of my new business calls focus on:

The differences between marketing and PR
What does media/PR for an author look like
Why reviews are hard to come by
What leads to sales
Fact vs. fiction in terms of book tours
Why advertising doesn’t directly sell books but why you should still do it
Why social media isn’t for everyone and building a platform takes a long time
Why the word viral should be used minimally
Why I can’t promise one’s book will be a BookTok sensation

Here are a few articles in recent months that every writer should carefully read.
On Book Reviews…
https://writerunboxed.com/2026/06/08/book-pr-marketing-articles-to-help-you-manage-expectations/

#BookDiscussion #business #BuzzBallsAndHype #Digital #IndependentPublishing

Book PR & Marketing: Articles to Help You Manage Expectations

Many of my new business calls focus on:

The differences between marketing and PR
What does media/PR for an author look like
Why reviews are hard to come by
What leads to sales
Fact vs. fiction in terms of book tours
Why advertising doesn’t directly sell books but why you should still do it
Why social media isn’t for everyone and building a platform takes a long time
Why the word viral should be used minimally
Why I can’t promise one’s book will be a BookTok sensation

Here are a few articles in recent months that every writer should carefully read.
On Book Reviews…
https://writerunboxed.com/2026/06/08/book-pr-marketing-articles-to-help-you-manage-expectations/

#BookDiscussion #business #BuzzBallsAndHype #Digital #IndependentPublishing

Book PR & Marketing: Articles to Help You Manage Expectations

Many of my new business calls focus on:

The differences between marketing and PR
What does media/PR for an author look like
Why reviews are hard to come by
What leads to sales
Fact vs. fiction in terms of book tours
Why advertising doesn’t directly sell books but why you should still do it
Why social media isn’t for everyone and building a platform takes a long time
Why the word viral should be used minimally
Why I can’t promise one’s book will be a BookTok sensation

Here are a few articles in recent months that every writer should carefully read.
On Book Reviews…
https://writerunboxed.com/2026/06/08/book-pr-marketing-articles-to-help-you-manage-expectations/

#BookDiscussion #business #BuzzBallsAndHype #Digital #IndependentPublishing

Book PR & Marketing: Articles to Help You Manage Expectations

Many of my new business calls focus on:

The differences between marketing and PR
What does media/PR for an author look like
Why reviews are hard to come by
What leads to sales
Fact vs. fiction in terms of book tours
Why advertising doesn’t directly sell books but why you should still do it
Why social media isn’t for everyone and building a platform takes a long time
Why the word viral should be used minimally
Why I can’t promise one’s book will be a BookTok sensation

Here are a few articles in recent months that every writer should carefully read.
On Book Reviews…
https://writerunboxed.com/2026/06/08/book-pr-marketing-articles-to-help-you-manage-expectations/

#BookDiscussion #business #BuzzBallsAndHype #Digital #IndependentPublishing

Book Marketing and PR Part XX: 2026 Interview Series

This year, for The Buzz series, I will interview marketing-minded authors and other book-loving creators who are doing great things in our industry. For the last few years, the vast majority of authors – particularly those in the non-fiction world – have asked me about podcasts: how to get booked, what to speak about, and what the expectation is.
According to Podcastatistics , 55% of the US population listens to podcasts each month. Currently, there are over 4.58 million podcasts worldwide. The global podcast industry is also on the rise, expected to reach $39.63 billion this year, up from $30.72 billion in 2024.
So you want to be a guest on a podcast? Here are a few things you should do first:…
https://writerunboxed.com/2026/02/09/book-marketing-and-pr-part-xx-2026-interview-series/

#business #BuzzBallsAndHype #Community #Digital #IndependentPublishing

Book Marketing and PR Part XX: 2026 Interview Series

This year, for The Buzz series, I will interview marketing-minded authors and other book-loving creators who are doing great things in our industry. For the last few years, the vast majority of authors – particularly those in the non-fiction world – have asked me about podcasts: how to get booked, what to speak about, and what the expectation is.
According to Podcastatistics , 55% of the US population listens to podcasts each month. Currently, there are over 4.58 million podcasts worldwide. The global podcast industry is also on the rise, expected to reach $39.63 billion this year, up from $30.72 billion in 2024.
So you want to be a guest on a podcast? Here are a few things you should do first:…
https://writerunboxed.com/2026/02/09/book-marketing-and-pr-part-xx-2026-interview-series/

#business #BuzzBallsAndHype #Community #Digital #IndependentPublishing