#adbudgets — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adbudgets, aggregated by home.social.
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ICYMI: CIMM outlines six steps to stop AI from distorting ad budgets: The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027. https://ppc.land/cimm-outlines-six-steps-to-stop-ai-from-distorting-ad-budgets/ #AI #AdBudgets #Marketing #DigitalMarketing #DataAnalytics
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CIMM outlines six steps to stop AI from distorting ad budgets: The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027. https://ppc.land/cimm-outlines-six-steps-to-stop-ai-from-distorting-ad-budgets/ #AI #Advertising #DigitalMarketing #AdBudgets #MarketingStrategy
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Brussels sets AI labeling rules as data errors quietly drain ad budgets: The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns. https://ppc.land/brussels-sets-ai-labeling-rules-as-data-errors-quietly-drain-ad-budgets/ #AI #DigitalMarketing #DataErrors #AdBudgets #EULaw