Therme's plan to bring Roman-style public bathing to North America
https://nationalpost.com/feature/inside-thermes-plan-to-bring-roman-style-public-bathing-to-north-america-one-supersized-spa-at-a-time
"[N]ot a spa, not a water park, not a Disney-style resort, but in between those three poles, only more relaxed, and cheaper. And with palm trees. [...] Places like saunas, spas, and beach resorts tend to be exclusive and expensive. Therme aims to be affordable, and is intentionally located in one of the city’s least affluent neighbourhoods."