#aufjepasst — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #aufjepasst, aggregated by home.social.
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🚦 A different approach to road safety
+Pluswerk Magdeburg has launched a new traffic safety initiative in Saxony-Anhalt called #aufjepasst, together with the Ministry for Infrastructure and Digital Affairs, the automotive club ADAC Niedersachsen/Sachsen-Anhalt and AGFK (Working Group of Cycle-Friendly Municipalities).
Rather than issuing warnings and pointing fingers, the campaign uses unexpected, slightly disruptive visuals that stick in your mind and reappear at exactly the right moment.
After all, in traffic, it's often just a few seconds that make the difference. It's great to see the campaign now live, from concept to rollout: on posters, in feeds and in real life. 🙌
🔗 Learn more about the idea, creation process and lessons learned (English) https://t1p.de/lk5qx
🔗 Explore the campaign (German) https://www.aufjepasst.de/.
#RoadSafety #Campaign #Awareness #Mobility #PublicSector #Pluswerk #CreativeTech