Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update
By Alyx Gorman explains it to Emma Joyce
First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up?
https://www.theguardian.com/fashion/2026/nov/11/maybelline-new-tagline-maybe-quote-slogan-new-update
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