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#worldfederationofmarketers — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #worldfederationofmarketers, aggregated by home.social.

  1. CW: Long thread/20

    Maiberg and Koebler explain how industry associations like the #WorldFederationOfMarketers' #GlobalAllianceForResponsibleMedia (#GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:

    peer39.com/blog/garm-standards

    This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization.

    20/

  2. CW: Long thread/20

    Maiberg and Koebler explain how industry associations like the #WorldFederationOfMarketers' #GlobalAllianceForResponsibleMedia (#GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:

    peer39.com/blog/garm-standards

    This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization.

    20/