#webmarketing — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #webmarketing, aggregated by home.social.
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This is pretty much what my LinkedIn feed has become.
#aisplaining #socialmedia #linkedin #eeat #seo #webmarketing
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This is pretty much what my LinkedIn feed has become.
#aisplaining #socialmedia #linkedin #eeat #seo #webmarketing
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I posted this about a year ago. Might be a good time to repost it.
"Search With Stateful Chat" patent (Cf. https://patents.google.com/patent/US20240289407A1/en ) - appears to describe the Gemini app for smartphones.
"Method for Text Ranking with Pairwise Ranking Prompting" (Cf. https://patents.google.com/patent/US20250124067A1/en ) - documents an experimental process described in this research paper titled "Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting" (Cf. https://arxiv.org/pdf/2306.17563 ). There is no indication this was introduced into a live agentic system like Gemini.
"User Embedding Models for Personalization of Sequence Processing Models" (Cf. https://patents.google.com/patent/WO2025102041A1/en ) - documents an experimental process for improving recommender (sub-)systems (like movie searches) that incorporate large language models. The process is described in this research paper titled "User Embedding Model for Personalized Language Prompting" (Cf. https://arxiv.org/pdf/2401.04858 ).
"Systems and methods for prompt-based query generation for diverse retrieval" (Cf. https://patents.google.com/patent/WO2024064249A1/en ) - updates a 2022 patent for a process named PROMPTAGATOR that generates queries more efficiently based on a small number of examples, as described in this research paper titled "Promptagator - Few-shot Dense Retrieval from 8 Examples" (Cf. https://arxiv.org/pdf/2209.11755 ). This could be used to generate query fan-outs (but query fan-out has been used in multiple systems at least since the 1990s, so there are many implementations).
"Instruction Fine-Tuning Machine-Learned Models Using Intermediate Reasoning Steps" (Cf. https://patents.google.com/patent/US20240256965A1/en ) - documents an older method for fine-tuning instructions submitted to LLMs, as described in this 2022 research paper titled "Scaling Instruction-Finetuned Language Models" (Cf. https://www.jmlr.org/papers/volume25/23-0870/23-0870.pdf ). The work has been superseded by this paper titled "Mixture-of-Experts Meets Instruction Tuning: A Winning Combination for Large Language Models" (Cf. https://arxiv.org/pdf/2305.14705 ).
This is the AI Overviews patent, titled "Generative summaries for search results" (Cf. https://patents.google.com/patent/US11769017B1/en )
#google #aioverviews #aimode #machinelearning #search #searchengines #generativesearch #seo #searchengineoptimization #webmarketing #digitalmarketing #ai #patents
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I posted this about a year ago. Might be a good time to repost it.
"Search With Stateful Chat" patent (Cf. https://patents.google.com/patent/US20240289407A1/en ) - appears to describe the Gemini app for smartphones.
"Method for Text Ranking with Pairwise Ranking Prompting" (Cf. https://patents.google.com/patent/US20250124067A1/en ) - documents an experimental process described in this research paper titled "Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting" (Cf. https://arxiv.org/pdf/2306.17563 ). There is no indication this was introduced into a live agentic system like Gemini.
"User Embedding Models for Personalization of Sequence Processing Models" (Cf. https://patents.google.com/patent/WO2025102041A1/en ) - documents an experimental process for improving recommender (sub-)systems (like movie searches) that incorporate large language models. The process is described in this research paper titled "User Embedding Model for Personalized Language Prompting" (Cf. https://arxiv.org/pdf/2401.04858 ).
"Systems and methods for prompt-based query generation for diverse retrieval" (Cf. https://patents.google.com/patent/WO2024064249A1/en ) - updates a 2022 patent for a process named PROMPTAGATOR that generates queries more efficiently based on a small number of examples, as described in this research paper titled "Promptagator - Few-shot Dense Retrieval from 8 Examples" (Cf. https://arxiv.org/pdf/2209.11755 ). This could be used to generate query fan-outs (but query fan-out has been used in multiple systems at least since the 1990s, so there are many implementations).
"Instruction Fine-Tuning Machine-Learned Models Using Intermediate Reasoning Steps" (Cf. https://patents.google.com/patent/US20240256965A1/en ) - documents an older method for fine-tuning instructions submitted to LLMs, as described in this 2022 research paper titled "Scaling Instruction-Finetuned Language Models" (Cf. https://www.jmlr.org/papers/volume25/23-0870/23-0870.pdf ). The work has been superseded by this paper titled "Mixture-of-Experts Meets Instruction Tuning: A Winning Combination for Large Language Models" (Cf. https://arxiv.org/pdf/2305.14705 ).
This is the AI Overviews patent, titled "Generative summaries for search results" (Cf. https://patents.google.com/patent/US11769017B1/en )
#google #aioverviews #aimode #machinelearning #search #searchengines #generativesearch #seo #searchengineoptimization #webmarketing #digitalmarketing #ai #patents
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No, informational content is NOT dead. The SEO industry is getting ridiculous with all this fear-mongering.
The outright hypocrisy from all these SEO Chicken Littles crying "the information Web is dead!" with their informational articles, videos, and long social media posts is the best clue about whom NOT to trust with your Web marketing.
#seo #searchengineoptimization #webmarketing #ai #search #searchengines #google #bing
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No, informational content is NOT dead. The SEO industry is getting ridiculous with all this fear-mongering.
The outright hypocrisy from all these SEO Chicken Littles crying "the information Web is dead!" with their informational articles, videos, and long social media posts is the best clue about whom NOT to trust with your Web marketing.
#seo #searchengineoptimization #webmarketing #ai #search #searchengines #google #bing
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And, again, I remind you all to look at more than just Google Analytics and Search Console data. Your Websites are being hit by a lot of traffic you aren't tracking.
#seo #searchengineoptimization #analytics #ai #googlesearchconsole #bing #google #webmarketing
https://www.seo-theory.com/your-sites-receive-more-traffic-than-you-realize/
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And, again, I remind you all to look at more than just Google Analytics and Search Console data. Your Websites are being hit by a lot of traffic you aren't tracking.
#seo #searchengineoptimization #analytics #ai #googlesearchconsole #bing #google #webmarketing
https://www.seo-theory.com/your-sites-receive-more-traffic-than-you-realize/
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While everyone else is whining about AI summaries, some of us are counting the clicks. #seo #search #webmarketing #google #aioverviews #ai
https://www.seo-theory.com/your-sites-receive-more-traffic-than-you-realize/
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While everyone else is whining about AI summaries, some of us are counting the clicks. #seo #search #webmarketing #google #aioverviews #ai
https://www.seo-theory.com/your-sites-receive-more-traffic-than-you-realize/
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Google didn't force Websites to load their pages with SEO bullshit.
The SEO community did that to the Web.
Yes, Google ranked the SEO bullshit, but it was always a choice in the first place on the part of Website publishers to accept that bullshit.
For all its faults, Wikipedia continues to outrank many of these sites without all the SEO fakery and flim-flammery.
So when I see people ranting about how Google "forced" all the crap onto the Web I just want to gag.
Google just took whatever you fools gave it and ranked it for you because if all you create is crap then all the search engine can do is index and rank the crap.
Don't blame Google for what YOU chose to do with your Web copy.
#seo #searchengineoptimization #webmarketing #digitalmarketing #google #search #searchengines
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Google didn't force Websites to load their pages with SEO bullshit.
The SEO community did that to the Web.
Yes, Google ranked the SEO bullshit, but it was always a choice in the first place on the part of Website publishers to accept that bullshit.
For all its faults, Wikipedia continues to outrank many of these sites without all the SEO fakery and flim-flammery.
So when I see people ranting about how Google "forced" all the crap onto the Web I just want to gag.
Google just took whatever you fools gave it and ranked it for you because if all you create is crap then all the search engine can do is index and rank the crap.
Don't blame Google for what YOU chose to do with your Web copy.
#seo #searchengineoptimization #webmarketing #digitalmarketing #google #search #searchengines
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I actually caught a lot of flack on social media about this post on SEO Theory.
#seo #searchengineoptimization #content #eeat #webmarketing #digitalmarketing
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I actually caught a lot of flack on social media about this post on SEO Theory.
#seo #searchengineoptimization #content #eeat #webmarketing #digitalmarketing
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I'm going to keep reminding people that they are called "follow links". That is what's in the specification. You look ignorant when you say "dofollow links".
#seo #links #linkbuilding #html #webmarketing #marketing #digitalmarketing #linking #searchengineoptimization #backlinks
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I'm going to keep reminding people that they are called "follow links". That is what's in the specification. You look ignorant when you say "dofollow links".
#seo #links #linkbuilding #html #webmarketing #marketing #digitalmarketing #linking #searchengineoptimization #backlinks
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Keep in mind that as more people in the SEO and Web marketing communities turn their thinking over to agents and generative AI, they will make more mistakes and create more opportunities for the supposed "backwards" people to exploit. Most people realize that AI cannot replace a human being.
That realization isn't holding people back from automating work processes that require thoughtfulness and consideration, which benefit from deep experience that teaches us to recognize and deal with anomalies, and which sometimes entail taking chances and breaking outside of intellectual comfort zones and habits.
It's not AI that's the problem. It's YOU, humans.
#ai #seo #searchengineoptimization #webmarketing #digitalmarketing #content #agents #aeo #llms
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Keep in mind that as more people in the SEO and Web marketing communities turn their thinking over to agents and generative AI, they will make more mistakes and create more opportunities for the supposed "backwards" people to exploit. Most people realize that AI cannot replace a human being.
That realization isn't holding people back from automating work processes that require thoughtfulness and consideration, which benefit from deep experience that teaches us to recognize and deal with anomalies, and which sometimes entail taking chances and breaking outside of intellectual comfort zones and habits.
It's not AI that's the problem. It's YOU, humans.
#ai #seo #searchengineoptimization #webmarketing #digitalmarketing #content #agents #aeo #llms
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Don't waste your time with click-through rates in unpaid search results. They're INconsistent metrics - and therefore not usable in any meaningful analysis.
#seo #analytics #search #searchengineoptimization #webmarketing #digitalmarketing
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Don't waste your time with click-through rates in unpaid search results. They're INconsistent metrics - and therefore not usable in any meaningful analysis.
#seo #analytics #search #searchengineoptimization #webmarketing #digitalmarketing
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Guida Completa alla Repubblica Ceca per Influencer e Professionisti Guida Completa alla Repubblica Ceca per Influencer e Professionisti Come influencer, consiglio vivamente "Comprendere la Repubblica Ceca" di Hesham Nebr. Contenuti ben strutturati per una user experience ottimale. Tecniche SEO integrate per massimizzare la visibilità. Consigli pratici su gestione e prestazioni dei siti web. Perfetto per visitatori e professionisti! #Libri #Ebook #SEO #WebMarketing #ContentManagement #VisitCze...
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Padroneggia il copywriting per far crescere il tuo brand Padroneggia il copywriting per far crescere il tuo brand Scopri come Padroneggia l'arte del copywriting per massimizzare l'impatto di Hesham Nebr! Questo ebook energico offre strategie vincenti per SEO, esperienza utente, e ottimizzazione delle prestazioni del sito. Trasforma la tua comunicazione e fai crescere il tuo brand ora! #SEO #Copywriting #Ebook #WebMarketing #ContentStrategy #Branding #AudienceEngagement #BusinessGrowth #Social...
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I knew when we recorded this Webinar that Google I/O 2026 was only a week away.
However, I stand by everything I said about how I continue to optimize Websites. I don't fear SEO disaster, and I am not worried about Google "stealing clicks" (which is an absolutely nonsensical idea).
Even if you don't want to watch the full discussion, please consider giving to SEO Charity. It's a great cause (they fund animal shelters in Ukraine).
#seo #searchengineoptimization #seocharity #google #webmarketing #digitalmarketing #webinar #ukraine #pets
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I knew when we recorded this Webinar that Google I/O 2026 was only a week away.
However, I stand by everything I said about how I continue to optimize Websites. I don't fear SEO disaster, and I am not worried about Google "stealing clicks" (which is an absolutely nonsensical idea).
Even if you don't want to watch the full discussion, please consider giving to SEO Charity. It's a great cause (they fund animal shelters in Ukraine).
#seo #searchengineoptimization #seocharity #google #webmarketing #digitalmarketing #webinar #ukraine #pets
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Google’s move away from FAQ rich results signals a major shift in SEO and AI search visibility. Discover what this means for your website traffic and optimization strategy.
Learn more here: https://go-techsolution.com/google-drops-faq-rich-results-seo-ai-search-2026
#GoogleSearch #SEO2026 #AIContent #WebMarketing #SearchUpdates #OnlineGrowth
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You cannot optimize for Information Gain.
You cannot optimize for Information Gain.
You cannot optimize for Information Gain.
Information gain = the difference between 2 probability distributions and any single Web document can be placed in thousands of different information gain computations PER DAY.
#seo #searchengineoptimization #searchengines #webmarketing #digitalmarketing
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You cannot optimize for Information Gain.
You cannot optimize for Information Gain.
You cannot optimize for Information Gain.
Information gain = the difference between 2 probability distributions and any single Web document can be placed in thousands of different information gain computations PER DAY.
#seo #searchengineoptimization #searchengines #webmarketing #digitalmarketing
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2 days away. You don't have to wait for the Webinar to make a donation and you can browse the library of other Webinars they've already hosted. There should be plenty of time for questions so come one, come all.
#seo #searchengineoptimization #searchengines #ai #webmarketing
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2 days away. You don't have to wait for the Webinar to make a donation and you can browse the library of other Webinars they've already hosted. There should be plenty of time for questions so come one, come all.
#seo #searchengineoptimization #searchengines #ai #webmarketing
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Guida Completa alla Repubblica Ceca per Influencer e Professionisti Guida Completa alla Repubblica Ceca per Influencer e Professionisti Come influencer, consiglio vivamente "Comprendere la Repubblica Ceca" di Hesham Nebr. Contenuti ben strutturati per una user experience ottimale. Tecniche SEO integrate per massimizzare la visibilità. Consigli pratici su gestione e prestazioni dei siti web. Perfetto per visitatori e professionisti! #Libri #Ebook #SEO #WebMarketing #ContentManagement #VisitCze...
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Padroneggia il copywriting per far crescere il tuo brand Padroneggia il copywriting per far crescere il tuo brand Scopri come Padroneggia l'arte del copywriting per massimizzare l'impatto di Hesham Nebr! Questo ebook energico offre strategie vincenti per SEO, esperienza utente, e ottimizzazione delle prestazioni del sito. Trasforma la tua comunicazione e fai crescere il tuo brand ora! #SEO #Copywriting #Ebook #WebMarketing #ContentStrategy #Branding #AudienceEngagement #BusinessGrowth #Social...
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Here Is Why Your Favorite Analytics Is Failing You
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Here Is Why Your Favorite Analytics Is Failing You
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Just so y'all know: agentic traffic doesn't trigger the Javascript you rely on for analytics data.
Welcome to the future.
#seo #analytics #searchengineoptimization #webmarketing #digitalmarketing
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Just so y'all know: agentic traffic doesn't trigger the Javascript you rely on for analytics data.
Welcome to the future.
#seo #analytics #searchengineoptimization #webmarketing #digitalmarketing
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Digital marketing company built for success:
Achieving consistent growth requires a balance of SEO, paid advertising, and engaging content. A professional web marketing agency ensures every channel contributes to performance. Continuous improvement keeps campaigns effective and relevant. Strong execution drives long-term digital success.
#WebMarketing #SEOExperts #PaidAds #GrowthStrategy #DigitalSuccess
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Guida Completa alla Repubblica Ceca per Influencer e Professionisti Guida Completa alla Repubblica Ceca per Influencer e Professionisti Come influencer, consiglio vivamente "Comprendere la Repubblica Ceca" di Hesham Nebr. Contenuti ben strutturati per una user experience ottimale. Tecniche SEO integrate per massimizzare la visibilità. Consigli pratici su gestione e prestazioni dei siti web. Perfetto per visitatori e professionisti! #Libri #Ebook #SEO #WebMarketing #ContentManagement #VisitCze...
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Sharing again. This is the most recent article on SEO Theory.
"AI Summaries Have Created 2 Unsolvable SEO Problems"
#ai #aisummaries #searchengineoptimization #seo #webmarketing #google #bing #aioverviews
https://www.seo-theory.com/ai-summaries-have-created-2-unsolvable-seo-problems/
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Sharing again. This is the most recent article on SEO Theory.
"AI Summaries Have Created 2 Unsolvable SEO Problems"
#ai #aisummaries #searchengineoptimization #seo #webmarketing #google #bing #aioverviews
https://www.seo-theory.com/ai-summaries-have-created-2-unsolvable-seo-problems/
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Padroneggia il copywriting per far crescere il tuo brand Padroneggia il copywriting per far crescere il tuo brand Scopri come Padroneggia l'arte del copywriting per massimizzare l'impatto di Hesham Nebr! Questo ebook energico offre strategie vincenti per SEO, esperienza utente, e ottimizzazione delle prestazioni del sito. Trasforma la tua comunicazione e fai crescere il tuo brand ora! #SEO #Copywriting #Ebook #WebMarketing #ContentStrategy #Branding #AudienceEngagement #BusinessGrowth #Social...
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En 2026, mesurer le trafic réel devient plus complexe avec les limites de Google Analytics 4.
Des alternatives comme Matomo permettent de reprendre le contrôle des données et de rester aligné avec le RGPD.
En savoir plus:
https://www.lecoqnumerique.fr/blog/matomo-analytics-sans-google#Matomo #Analytics #Données #Confidentialité #RGPD #WebMarketing #LeCoqNumérique
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"With rapid changes in search, SEO teams often spend more time on theory — reading, analyzing, building frameworks, and refining strategies"
That's not theory. That's analysis and "building frameworks" (whatever the heck that means).
Theory is an attempt to explain the known facts.
#seo #searchengineoptimization #webmarketing #digitalmarketing #theory
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"With rapid changes in search, SEO teams often spend more time on theory — reading, analyzing, building frameworks, and refining strategies"
That's not theory. That's analysis and "building frameworks" (whatever the heck that means).
Theory is an attempt to explain the known facts.
#seo #searchengineoptimization #webmarketing #digitalmarketing #theory
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Guida Completa alla Repubblica Ceca per Influencer e Professionisti Guida Completa alla Repubblica Ceca per Influencer e Professionisti Come influencer, consiglio vivamente "Comprendere la Repubblica Ceca" di Hesham Nebr. Contenuti ben strutturati per una user experience ottimale. Tecniche SEO integrate per massimizzare la visibilità. Consigli pratici su gestione e prestazioni dei siti web. Perfetto per visitatori e professionisti! #Libri #Ebook #SEO #WebMarketing #ContentManagement #VisitCze...
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Padroneggia il copywriting per far crescere il tuo brand Padroneggia il copywriting per far crescere il tuo brand Scopri come Padroneggia l'arte del copywriting per massimizzare l'impatto di Hesham Nebr! Questo ebook energico offre strategie vincenti per SEO, esperienza utente, e ottimizzazione delle prestazioni del sito. Trasforma la tua comunicazione e fai crescere il tuo brand ora! #SEO #Copywriting #Ebook #WebMarketing #ContentStrategy #Branding #AudienceEngagement #BusinessGrowth #Social...
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Google's secret thumbnail formula: schema.org and og:image both count: Google today clarified it uses both schema.org markup and the og:image meta tag to select image thumbnails in Google Search and Discover, updating its official documentation. https://ppc.land/googles-secret-thumbnail-formula-schema-org-and-og-image-both-count/ #Google #SEO #SchemaOrg #WebMarketing #DigitalMarketing
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🚨Ieri #Google ha ufficializzato il December 2025 Core Update nella Search Status Dashboard!
Ma già da almeno una settimana erano visibili movimenti anomali in #SERP: cali improvvisi su interi cluster di #keyword e una volatilità difficilmente spiegabile
Ancora una volta, le SERP parlano prima degli annunci ufficiali 👀: questo conferma quanto sia fondamentale monitorare i dati in modo continuo senza limitarsi alle comunicazioni di Google.
#seo #strategiaseo #digitalmarketing #webmarketing -
This story is worth sharing with #sewing #fabric and #dressmaking folks who might be at risk of this dodgy #Victorian supplier.
#webmarketing #retail #scam
https://www.bbc.com/news/articles/c5y937w7xl7o -
La #SEO continua a evolversi.
Il 2025 segna un punto di svolta: l’intento di ricerca si evolve, l’utente diventa ancora più centrale e il funnel richiede nuove strategie data-driven.
Abbiamo pubblicato uno articolo che spiega ciò che davvero conta per fare SEO nel 2025:
Target giusto
Contenuti rilevanti
Funnel ottimizzato
Leggi l’articolo sul nostro blog: https://shorturl.at/oYFRg
#StrategiaSEO #WebMarketing #SERP #Posizionamento #ContentStrategy #GuideSEO #digitalmarketing -
2/2
📅 Du 2 au 6 février 2026
🌎 Centre de congrès d’Aix-en-Provence (France)
🔁 Republie et fais connaître cette 1ère édition : https://webdays.events/partager📢 Suis-nous pour ne rien manquer : @webdays
👉 Prends la parole : https://webdays.events/cfp
❤️ Deviens partenaire : https://webdays.events/partenaires
#WebDays #Conférence #Atelier #Workshop #WebTech #WebMarketing #WebDesign #UI #UX #Frontend #Backend #DevOps #OpenSource
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This is what Google did after we blocked millions of IP addresses that were being used to fetch random content from one of our Websites (we reduced server load by 90%). This is why you must manage crawl and stop fussing over "crawl budget".
#seo #searchengineoptimization #webmarketing #digitalmarketing
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More and more AI tools are abandoning the use of user-agents and honoring "robots.txt" directives. The age of voluntary restraint in site crawling is coming to a close.
#seo #analytics #bots #webmarketing #digitalmarketing #searchengineoptimization #searchengines #answerengins #ai
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The more I dig into this "Google is stealing all the clicks" drama, the less inclined I am to side with all the SEO studies. The SEO community is notoriously unreliable in these kinds of analyses and so far they haven't raised the bar on their performance.
Before Google published its blog post explaining they're sending traffic to more Websites than previously, I had suggested as much to several people in the industry. Their immediate reactions were almost all the same: "NAH! Google is lying!"
Sorry, SEO community, but as usual you have no credibility when it comes to explaining what happens behind the curtains in Mountain View.
#seo #searchengineoptimization #analytics #webmarketing #digitalmarketing #searchengines #google
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You Need To Be Clear About Publisher Intent For SEO
If you're reading this in 2025, don't waste your time searching for explanations of publisher intent on the Web. You won't find them. Everyone writes about "searcher intent" (and that's a hodge-podge of bizarre ideas and theories). If you're a searcher, your intentions should be clear to the search engine. There's nothing a publisher can do about your intentions.
https://www.seo-theory.com/you-need-to-be-clear-about-publisher-intent-for-seo/
#seo #searchengineoptimization #webmarketing #digitalmarketing #content
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SEO specialists love to talk about "searcher intent" but Website publishers don't need to focus on searcher intent. They need to focus on Publisher Intent.
It's the message you're delivering that matters most. If your message isn't clear and understandable, you need to fix that.
#seo #searchengineoptimization #webmarketing #digitalmarkting
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Actually effective negative SEO attack methodologies are few, rare, and far in-between. This one was a doozy.
https://www.searchenginejournal.com/google-url-removal-bug-enabled-attackers-to-deindex-urls/552667/
#seo #searchengineoptimization #google #serps #reputationmanagement #news #webmarketing #digitalmarketing #blackhat
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New SEO Theory podcast sharing my thoughts on SEO terminology and metrics.
#podcast #ai #machinelearning #google #seo #searchengineoptimization #webmarketing