#viant — Public Fediverse posts

ICYMI: Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m: Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3. https://ppc.land/viant-loses-1-8m-in-record-quarter-as-revenue-gains-34-to-104-3m/ #Viant #RevenueGrowth #CTV #DigitalMarketing #Advertising

Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m: Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3. https://ppc.land/viant-loses-1-8m-in-record-quarter-as-revenue-gains-34-to-104-3m/ #Viant #RevenueGrowth #Advertising #CTV #DigitalMarketing

FYI: Viant opens its bidder to publishers with free SupplyIQ dashboard: Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/ #Viant #SupplyIQ #ProgrammaticAdvertising #DigitalMarketing #CTV

ICYMI: Viant opens its bidder to publishers with free SupplyIQ dashboard: Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/ #Viant #SupplyIQ #ProgrammaticAdvertising #CTV #DigitalMarketing

Viant opens its bidder to publishers with free SupplyIQ dashboard: Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/ #Viant #SupplyIQ #CTV #Programmatic #DigitalMarketing

FYI: Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #CTV #AdTech #DigitalMarketing

FYI: Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #Acquisition #DataAnalytics #ProgrammaticAdvertising

ICYMI: Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #Television #DataAnalytics #ProgrammaticAdvertising

Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #ProgrammaticAdvertising #DigitalMarketing #AttentionData

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers: Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP. https://ppc.land/iheartmedia-opens-ota-broadcast-radio-to-viants-programmatic-buyers/ #iHeartMedia #Viant #ProgrammaticAdvertising #DigitalMarketing #Podcast

ICYMI: Viant acquires Lockr to enhance first-party data capabilities: Acquisition aims to streamline first-party data integration for publishers amid identity challenges. https://ppc.land/viant-acquires-lockr-to-enhance-first-party-data-capabilities/ #Viant #Lockr #FirstPartyData #DataIntegration #DigitalMarketing

ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. https://ppc.land/transunion-partnership-enables-viant-to-match-95-of-us-adult-identities/ #TransUnion #Viant #IdentityResolution #DataPartnership #DigitalMarketing

TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. https://ppc.land/transunion-partnership-enables-viant-to-match-95-of-us-adult-identities/ #TransUnion #Viant #IdentityResolution #DataAnalytics #Partnership

#follow Who is here from #viant?

@mkarliner
@frickingruvin
@secoombs
@sspez
@bprager
@leifern
@dnesmith
@acfrank
@HenkMulder
@mchin
?
Others @ #viant

Thanks @mkarliner for the #viant education!