#useracquisition — Public Fediverse posts

#Roblox shares dropped 18% after the company reported first-quarter earnings, citing new #childsafety measures as a factor. The company’s #agecheck feature, implemented in January, restricted communication and slowed #useracquisition, leading to a revised full-year 2026 bookings forecast. Despite the challenges, Roblox’s first-quarter results surpassed Wall Street estimates. https://www.cnbc.com/2026/05/01/roblox-rblx-stock-child-safety-earnings.html?eicker.news #tech #media #news

#Roblox shares dropped 18% after the company reported first-quarter earnings, citing new #childsafety measures as a factor. The company’s #agecheck feature, implemented in January, restricted communication and slowed #useracquisition, leading to a revised full-year 2026 bookings forecast. Despite the challenges, Roblox’s first-quarter results surpassed Wall Street estimates. https://www.cnbc.com/2026/05/01/roblox-rblx-stock-child-safety-earnings.html?eicker.news #tech #media #news

#Roblox shares dropped 18% after the company reported first-quarter earnings, citing new #childsafety measures as a factor. The company’s #agecheck feature, implemented in January, restricted communication and slowed #useracquisition, leading to a revised full-year 2026 bookings forecast. Despite the challenges, Roblox’s first-quarter results surpassed Wall Street estimates. https://www.cnbc.com/2026/05/01/roblox-rblx-stock-child-safety-earnings.html?eicker.news #tech #media #news

#Roblox shares dropped 18% after the company reported first-quarter earnings, citing new #childsafety measures as a factor. The company’s #agecheck feature, implemented in January, restricted communication and slowed #useracquisition, leading to a revised full-year 2026 bookings forecast. Despite the challenges, Roblox’s first-quarter results surpassed Wall Street estimates. https://www.cnbc.com/2026/05/01/roblox-rblx-stock-child-safety-earnings.html?eicker.news #tech #media #news

#Roblox shares dropped 18% after the company reported first-quarter earnings, citing new #childsafety measures as a factor. The company’s #agecheck feature, implemented in January, restricted communication and slowed #useracquisition, leading to a revised full-year 2026 bookings forecast. Despite the challenges, Roblox’s first-quarter results surpassed Wall Street estimates. https://www.cnbc.com/2026/05/01/roblox-rblx-stock-child-safety-earnings.html?eicker.news #tech #media #news

ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis: ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's market value in a single month. https://ppc.land/oddity-techs-810m-record-year-is-overshadowed-by-an-ad-algorithm-crisis/ #ODDITYTech #AdAlgorithm #DigitalMarketing #UserAcquisition #RevenueGrowth

Cập nhật thứ Hai: Tập trung 100% vào việc thu hút người dùng trong tuần này. Mục tiêu 100 người dùng cho Legal AI của Termsify. Nhận ra 10 người dùng hài lòng hơn 1000 tính năng. Ai đang trong giai đoạn “First 100” grind? #LegalAI #UserAcquisition #Startups #SaaS #KhởiNghiệp #CôngNghệ #AI

https://www.reddit.com/r/SaaS/comments/1qh9l41/monday_update_termslify/

UA drops: tips to scale your installs in India

Feb26 might offer the cheapest UA window.

More details → https://businessofgames.icartic.com/p/ua-drops-tips-to-scale-your-installs

#gamedev #UserAcquisition #MobileMarketing eting

Check your CPI before you burn budgets.

2025 CPI (all apps):
iOS: $1.5–3.5 | Android: $1.5–4

Games:
iOS: $2–5 | Android: $1.5–4

What are you seeing for your geo + genre?

more → https://businessofgames.icartic.com/p/business-of-games-median-cpi-by-ad

#GameDev #MobileMarketing #UserAcquisition #CPI #MobileGames

Congrats to those who just got their first users! 🎉 Bạn đang chuẩn bị ra mắt dự án? Hãy chia sẻ cách thu hút khách hàng đầu tiên, giải quyết vấn đề nhà cung cấp thanh toán, và lấy phản hồi từ cộng đồng niche (như r/agency). Những chiến lược này có hiệu quả cho mọi sản phẩm không? Chia sẻ kinh nghiệm của bạn! 🚀 #FirstUsers #ProductLaunch #SideProject #Chủđộng #RaMắtSảnPhẩm #UserAcquisition #FeedbackLoop

https://www.reddit.com/r/SideProject/comments/1p6ei0k/built_the_project_what_now/

Spotify deploys machine learning to automate user acquisition campaigns: Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes. https://ppc.land/spotify-deploys-machine-learning-to-automate-user-acquisition-campaigns/ #Spotify #MachineLearning #UserAcquisition #DigitalMarketing #Advertising

Business of games: 8 biggest funding rounds, partnerships, and trends from the last week

1. Voya Games raises $5m to build player-owned economies
2. Astar Network raises funding to take blockchain content to Japan..... (more)

https://businessofgames.icartic.com/p/top-8-game-industry-investments-and-439

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev

Business of games: 9 biggest funding rounds, partnerships, and trends from the last week

1. Alpaka Games raises $2.2M in seed funding round
2. Mobile firm Brightika to invest $3m in PC and console titles..... (more)

https://businessofgames.icartic.com/p/top-9-game-industry-investments-and-78c

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev

Business of games: 8 biggest funding rounds, partnerships, and trends from the last week

1. Star Citizen funding reaches $800M
2. TinyBuild sells QA firm Red Cerberus..... (more)

https://businessofgames.icartic.com/p/top-8-game-industry-investments-and-6f9

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev

#gamedev 🕹️ weekly highlights: Biggest Gaming Deals and Investments — Feb 2025 🧵

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/top-13-game-industry-investments

What the heck is Q5?

Q5 runs from Dec 22nd to the first week of Jan — a unique period where players are actively exploring, engaging, and spending. 🚀

Target Q5, why?
- Peak player engagement: more free time to explore.
- Spending power at its peak: Players are armed with gift cards and holiday bonuses, drive higher in-app purchases.

https://businessofgames.icartic.com/p/what-the-heck-is-q5

#gamedesign #mobilegames #gamedevelopment #gamedev #useracquisition #growth #UA #gamedeveloper #indiedev #unity3d #mobilegaming

Business of games: Know When to Push the Right IAP According to the Game Stage!

https://businessofgames.icartic.com/p/business-of-games-know-when-to-push

#gamedesign #mobilegames #gamedevelopment #gamedev #userexperience #gamesur #useracquisition #growth #UA #gamedeveloper #unity3d #madewithunity #mobilegaming

Business of Games: M3 game with cars/truck renovation meta 🚗 🛻🚛

https://businessofgames.icartic.com/p/business-of-games-m3-game-with-carstruck

#gamedesign #mobilegames #gamedevelopment #gamedev #userexperience #gamesur #useracquisition #gamedeveloper #indiedev #unity3d #madewithunity

Business of Games: India, Playrix’s weapon for global success! 🚀

https://businessofgames.icartic.com/p/business-of-games-india-playrixs

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming   #businessofgames #gamedev

Business of games: 💰Highest earning games and 🎯 most downloaded games of July 2024

https://businessofgames.icartic.com/p/business-of-games-highest-earning-a7d

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev

Play-to-earn is the ‘biggest superpower’ of Web3 gaming: Pixels CEO - Pixels CEO Luke Barwikowski explains that, unlike Web2 gaming companies ... - https://cointelegraph.com/news/play-to-earn-web3-gaming-pixels-ceo #sustainablegaming #blockchaingaming #lukebarwikowski #useracquisition #play-to-earn #web3gaming #pixelsceo

Play-to-earn is the ‘biggest superpower’ of Web3 gaming: Pixels CEO - Pixels CEO Luke Barwikowski explains that, unlike Web2 gaming companies ... - https://cointelegraph.com/news/play-to-earn-web3-gaming-pixels-ceo #sustainablegaming #blockchaingaming #lukebarwikowski #useracquisition #play-to-earn #web3gaming #pixelsceo

Play-to-earn is the ‘biggest superpower’ of Web3 gaming: Pixels CEO - Pixels CEO Luke Barwikowski explains that, unlike Web2 gaming companies ... - https://cointelegraph.com/news/play-to-earn-web3-gaming-pixels-ceo #sustainablegaming #blockchaingaming #lukebarwikowski #useracquisition #play-to-earn #web3gaming #pixelsceo

Play-to-earn is the ‘biggest superpower’ of Web3 gaming: Pixels CEO - Pixels CEO Luke Barwikowski explains that, unlike Web2 gaming companies ... - https://cointelegraph.com/news/play-to-earn-web3-gaming-pixels-ceo #sustainablegaming #blockchaingaming #lukebarwikowski #useracquisition #play-to-earn #web3gaming #pixelsceo

Business of Games: Where do your installs come from?

https://businessofgames.icartic.com/p/business-of-games-where-do-your-installs

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA #icartic #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev

Business of Games: Drama and Stats Behind Squad Busters

https://businessofgames.icartic.com/p/business-of-games-drama-and-stats

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev #gametrends #SquadBusters

Business of Games: Drama and Stats Behind Squad Busters

https://businessofgames.icartic.com/p/business-of-games-drama-and-stats

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev #gametrends #SquadBusters

Business of Games: Drama and Stats Behind Squad Busters

https://businessofgames.icartic.com/p/business-of-games-drama-and-stats

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev #gametrends #SquadBusters

Business of Games: Drama and Stats Behind Squad Busters

https://businessofgames.icartic.com/p/business-of-games-drama-and-stats

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev #gametrends #SquadBusters

Business of Games: Drama and Stats Behind Squad Busters

https://businessofgames.icartic.com/p/business-of-games-drama-and-stats

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev #gametrends #SquadBusters

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Business of games: 9 biggest funding rounds, partnerships, and trends from the last week

Animoca Brands and Everest Ventures Group partner to cross-invest in upcoming Web3 projects..... (more)

https://businessofgames.icartic.com/p/business-of-games-9-biggest-funding-be8

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming #businessofgames #gamedev

Business of games: 8 biggest funding rounds, partnerships, and trends from the last week

1. Supervillain Labs raises funds from Aptos Labs and Neowiz’s Intella X..... (more)

https://businessofgames.icartic.com/p/business-of-games-8-biggest-funding-8a9

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Ad Networks vs. Social Platforms: IPM Insights

Ad networks outperform social (media types) installs per 1,000 impressions (IPM)

#gamedesign #mobilegames #gamedevelopment #gamedev #useracquisition #gamedeveloper #indiedev #unity3d #madewithunity #mobilegaming

https://businessofgames.icartic.com/p/business-of-games-ad-networks-vs

Business of Games: Everybody discusses layoffs. Here's this post about funding details from the last two weeks.

1. Steel City Interactive raises £15m in funding

2. VaultN secures $1.6M in seed funding round

3. Sony forms new studio with ex-Deviation Games devs....

https://businessofgames.icartic.com/p/business-of-games-everybody-discusses

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 4 biggest funding rounds, partnerships, & trends from the last week.

1. Web3 game startup GFAL raises $3.3M from Supercell and Mitch Lasky

2. Tencent now owns 15% of Remedy....

https://businessofgames.icartic.com/p/business-of-games-4-biggest-funding-4a2

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 4 biggest funding rounds, partnerships, & trends from the last week.

1. Krafton acquires minority stake in Forever Skies developer Far From Home

2. Infinite Reality buys Drone Racing League for $250M....

https://businessofgames.icartic.com/p/business-of-games-3-biggest-funding-d20

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 11 biggest funding rounds, partnerships, & trends from the last week.

1. Ninja Kiwi acquires Legion TD 2 developer AutoAttack Games

2. PUBG maker Krafton leads $15M investment into UK studio Red Rover Interactive....

https://businessofgames.icartic.com/p/business-of-games-11-biggest-funding-d71

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 3 biggest funding rounds, partnerships, & trends from the last week.

1. New studio: Cave Bear Games
2. PowerWash Simulator dev FuturLab acquired by Miniclip....

https://businessofgames.icartic.com/p/business-of-games-3-biggest-funding

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: Turbocharge your mobile game’s success this cricket season 🏏

https://businessofgames.icartic.com/p/business-of-games-turbocharge-your

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 11 biggest funding rounds, partnerships, and trends from the last week

1. Sensor Tower has just bought rival, Data.ai

2. Thirdverse completes $11.3M funding round for VR games....

https://businessofgames.icartic.com/p/business-of-games-11-biggest-funding-0ed

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 14 biggest funding rounds, partnerships, and trends from the last week

1. Balancy raises $700K to transform game monetization and LiveOps

2. Battlefield creative director Craig Morrison quietly departs EA for new studio, Blue Scarab Entertainment....

https://businessofgames.icartic.com/p/business-of-games-14-biggest-funding

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 4 biggest funding rounds, partnerships, and trends from the last week

1. Game development and publishing hub The Collective Ace Group has acquired mobile game maker By Aliens

2. Gamecity Hamburg to provide €400,000 for game prototypes....

https://businessofgames.icartic.com/p/business-of-games-4-biggest-funding-f11

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 10 biggest funding rounds, partnerships, and trends from the last week

1. Web3 Infrastructure provider Avail raises $27M seed round

2. PlayMakers raises $1.5M for user-generated content for games

https://businessofgames.icartic.com/p/business-of-games-10-biggest-funding-9af

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: 12 biggest funding rounds, partnerships, and trends from the last week

1. Nitro Games receives a further €3.5 million to continue Warframe mobile development

2. Flaunt raises $1.8M for enterprise loyalty cloud for Roblox and Shopify Plus...

https://businessofgames.icartic.com/p/business-of-games-12-biggest-funding-611

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev

Business of Games: Game uninstall benchmark

The factors contributing to game and app uninstall (via AppsFlyer)
1. The disparity between campaign promises and actual user experience
2. Limited device storage capacity due to media-rich content .....

https://businessofgames.icartic.com/p/business-of-games-game-uninstall

#gamedesign #mobilegames #gamedevelopment #useracquisition #growth #UA
#gamedeveloper
#indiedev #unity3d #madewithunity #mobilegaming #businessofgames
#gamedev