#uid2 — Public Fediverse posts

FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions

FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions

FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions

FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions

FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance

Why are tech/ad companies claiming cookies are dying?

As far as I know, all the "alternative" tracking technologies, including #FLoC and #UID2 are also personally identifiable information under #GDPR and require consent to process and collect.

And a reminder — cookies are not just for #tracking...

Can we just restart the web and try again?