#tvmetrics — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #tvmetrics, aggregated by home.social.
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Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #TVMetrics #DigitalMarketing #MediaAnalytics