#tvmeasurement — Public Fediverse posts

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

ICYMI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #VideoMarketing #MediaStandards #Transparency

ICYMI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #VideoMarketing #MediaStandards #Transparency

ICYMI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #VideoMarketing #MediaStandards #Transparency

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #Broadcasting #Advertising #TVMeasurement #DigitalMarketing #CrossPlatform

Comscore secures MRC accreditation for demographic TV metrics: Milestone strengthens company's position in the evolving TV measurement landscape. https://ppc.land/comscore-secures-mrc-accreditation-for-demographic-tv-metrics/ #TVMetrics #Comscore #MRCAccreditation #Demographics #TVMeasurement

Comscore secures MRC accreditation for demographic TV metrics: Milestone strengthens company's position in the evolving TV measurement landscape. https://ppc.land/comscore-secures-mrc-accreditation-for-demographic-tv-metrics/ #TVMetrics #Comscore #MRCAccreditation #Demographics #TVMeasurement

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology

ICYMI: Campaign Manager 360 adds Netflix ads integration and TV measurement tools: New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory. https://ppc.land/campaign-manager-360-adds-netflix-ads-integration-and-tv-measurement-tools/ #CampaignManager360 #NetflixAds #TVMeasurement #CrossMediaAdvertising #DigitalMarketing