#thetradedesk — Public Fediverse posts

FYI: The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee: Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second. https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/ #DigitalMarketing #ProgrammaticAdvertising #OpenPath #TheTradeDesk #AdTech

ICYMI: The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee: Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second. https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/ #TheTradeDesk #OpenPath #DigitalMarketing #ProgrammaticAdvertising #AdvertisingTechnology

FYI: Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #DigitalMarketing #ProgrammaticAdvertising #Publicis #TheTradeDesk

Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers: Fox's $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts. https://ppc.land/fox-buys-roku-publicis-and-ttd-end-feud-uk-publishers-sue-ai-scrapers/ #FoxBuysRoku #CTV #AI #Publicis #TheTradeDesk

FYI: Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany: Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting. https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/ #Acxiom #TheTradeDesk #ProgrammaticAdvertising #AudienceTargeting #DigitalMarketing

Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #AIBuying #DigitalMarketing

ICYMI: Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany: Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting. https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/ #AudienceTargeting #ProgrammaticAdvertising #GeoBasedMarketing #DigitalMarketing #TheTradeDesk

https://www.wacoca.com/life/409876/ AgodaとThe Trade Desk、アジア太平洋地域で旅行広告の戦略的提携　Agodaの保有データで予約前の旅行者にリーチ – TRAICY（トライシー） #Agoda #Ryoko #TheTradeDesk #Travel #旅行

FYI: Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #Hightouch #TheTradeDesk #IdentityResolution #DataDriven #DigitalMarketing

ICYMI: The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk: The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights. https://ppc.land/the-trade-desks-q2-kokai-updates-ai-controls-ctv-pause-ads-deal-desk/ #TheTradeDesk #AIOptimization #CTVAds #DigitalMarketing #Omnichannel

Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #DigitalMarketing #AdTech #TheTradeDesk

Seven independent agencies earn The Trade Desk's second Premier Partner class: The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths. https://ppc.land/seven-independent-agencies-earn-the-trade-desks-second-premier-partner-class/ #TheTradeDesk #PremierPartner #DigitalMarketing #AdTechnology #MarketingAgencies

ICYMI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

FYI: The Trade Desk opens its ecosystem to everyone with OpenTTD: The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet. https://ppc.land/the-trade-desk-opens-its-ecosystem-to-everyone-with-openttd/ #TheTradeDesk #OpenTTD #AdTech #ProgrammaticAdvertising #DigitalMarketing

FYI: AudienceProject and The Trade Desk unite on CTV measurement across Europe: AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe. https://ppc.land/audienceproject-and-the-trade-desk-unite-on-ctv-measurement-across-europe/ #AudienceProject #TheTradeDesk #CTV #DigitalMarketing #AudienceMeasurement

The Trade Desk’s Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game
#Variety #News #MatthewHenick #StrictlyBusiness #TheTradeDesk

https://variety.com/2025/biz/news/the-trade-desk-matthew-henick-ventura-os-smart-tv-1236499983/

The Trade Desk integrates Bunny Studio for audio ad creation: Kokai platform now enables direct audio ad production through creative services partnership. https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #TheTradeDesk #BunnyStudio #AudioAds #DigitalMarketing #AdTech

Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk
#News #ISpottv #NBCUniversal #NewFronts #Peacock #Roku #Streamingadvertising #TheTradeDesk

https://deadline.com/2024/04/roku-nbcuniversal-paris-olympics-ispot-the-trade-desk-1235899597/

Disney Ramps Up Streaming Ad Capabilities With Expanded In-House Offering Linked To Google And The Trade Desk Tech Platforms
#News #Advertising #Disney #Disney #Google #Hulu #Streamingadvertising #TheTradeDesk

https://deadline.com/2024/03/disney-streaming-advertising-google-the-trade-desk-1235863131/

Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
#Variety #News #Disney #Google #TheTradeDesk

https://variety.com/2024/tv/news/disney-google-trade-desk-streaming-ads-1235946692/

The Trade Desk hires Jonathan Carson as its first CRO - Adtech company The Trade Desk is announcing that it’s hired its very first chief revenue officer, Jo... more: http://feedproxy.google.com/~r/Techcrunch/~3/gQhl0ty4-KQ/ #advertisingtech #jonathancarson #thetradedesk