#supplysideplatform — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #supplysideplatform, aggregated by home.social.
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TripleLift cuts double-digit percentage of workforce in July restructuring: Supply-side platform reduces staff less than 20% following CEO transition. https://ppc.land/triplelift-cuts-double-digit-percentage-of-workforce-in-july-restructuring/ #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform
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TripleLift cuts double-digit percentage of workforce in July restructuring: Supply-side platform reduces staff less than 20% following CEO transition. https://ppc.land/triplelift-cuts-double-digit-percentage-of-workforce-in-july-restructuring/ #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform
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TripleLift cuts double-digit percentage of workforce in July restructuring: Supply-side platform reduces staff less than 20% following CEO transition. https://ppc.land/triplelift-cuts-double-digit-percentage-of-workforce-in-july-restructuring/ #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform
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CW: Long thread/4
The ad-exchange receives a constant stream of chances to place ads. This stream is generated by the "#SupplySidePlatform" (#SSP), a service that represents publishers who want to sell ads.
Meta/#Facebook and Google both the "full stack" of ads: they represent buyers *and* sellers, and they operate the marketplace. When the sale closes, #Googbook collects a commission from the advertiser, another from the publisher, *and* a fee for running the market.
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