Live and recent posts from across the Fediverse tagged #socialmediadesign, aggregated by home.social.
Sharing the social media design work created for **Virasaat**, a premium vegetarian restaurant in Kanpur.
🔗 **View the full project on Behance:**
https://zurl.co/PsgE4
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X: "We want everything to be a perfect, uniform circle."
Mastodon: "Here’s a square, do what you want."
I think we know which platform actually trusts its users to have edges.
What Bluesky Got Right: Structural Moderation
By Cliff Potts, CSO, and Editor-in-Chief of WPS News
Baybay City, Leyte, Philippines — July 1, 2026
Most social media platforms treat moderation as theater. They issue statements, announce policy updates, and promise to “do better” after harm has already occurred. Enforcement is reactive, inconsistent, and often shaped by public pressure rather than principle.
That approach protects platforms, not people.
When Bluesky treated moderation as a structural feature instead of a public performance, it changed how safety actually worked. Harm was reduced quietly, without spectacle, and without requiring users to become evidence producers.
Performative Moderation Fails by Design
Public-facing moderation systems prioritize visibility over effectiveness. Platforms wait for harm to become undeniable before acting, because outrage signals risk to reputation. This creates perverse incentives.
Abuse must escalate before it is addressed.
Targets must suffer publicly to be taken seriously.
Moderation becomes an event instead of an environment.
Bluesky rejected that model. Instead of relying on dramatic interventions, it embedded moderation into everyday use through blocking, friction, and limited amplification. Problems were handled early and locally, before they could metastasize.
Structure Reduces Harm Without Headlines
Structural moderation works by constraining what bad behavior can accomplish. If harassment cannot scale, it loses power. If pile-ons cannot form easily, damage is contained.
Bluesky’s design did not eliminate abuse entirely. No system can. What it did was make abuse inefficient. Bad actors were deprived of tools that turn cruelty into reach.
The result was quieter safety. That is often mistaken for inaction. It is the opposite.
Users Were Not Deputized as Moderators
On many platforms, users are effectively turned into unpaid moderators. They are expected to report, document, explain, and endure while waiting for action. This shifts responsibility away from platform design and onto individuals.
Bluesky reduced that burden. Because structural limits prevented rapid escalation, users did not need to constantly escalate issues themselves. Moderation was not outsourced to the most harmed participants.
That distinction matters.
Accountability Without Spectacle
Structural moderation avoids the moral hazard of public shaming. Enforcement does not depend on viral outrage or media attention. Decisions are less visible but more consistent.
This reduces politicization. It also reduces backlash cycles that often follow high-profile moderation actions. By keeping enforcement boring, Bluesky made it more stable.
Boring, in this context, is a virtue.
Why Other Platforms Avoid Structural Solutions
Structural moderation conflicts with growth-at-all-costs models. Limiting amplification reduces engagement metrics. Quietly resolving harm does not generate content or clicks.
Most platforms prefer visible gestures over invisible constraints. Bluesky chose the opposite.
That choice revealed a basic truth: moderation works best when it is built into the system, not performed on a stage.
Structural moderation did not make Bluesky perfect.
It made harm less profitable.
For more social commentary, please see Occupy 2.5 at https://Occupy25.com
This essay will be archived as part of the ongoing WPS News Monthly Brief Series available through Amazon.
References (APA)
Gillespie, T. (2018). Custodians of the Internet. Yale University Press.
Citron, D. K. (2014). Hate Crimes in Cyberspace. Harvard University Press.
Klonick, K. (2018). The new governors: The people, rules, and processes governing online speech. Harvard Law Review, 131(6), 1598–1670.
Noble, S. U. (2018). Algorithms of Oppression. New York University Press.
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What Bluesky Got Right: Community Norms
By Cliff Potts, CSO, and Editor-in-Chief of WPS News
Baybay City, Leyte, Philippines — May 6, 2026
Most large social platforms attempt to impose culture from the top down. They publish guidelines, issue periodic statements, and rely on enforcement teams to define what behavior is acceptable. The result is usually brittle: rules without trust, compliance without buy-in, and communities that feel managed rather than inhabited.
When Bluesky allowed community norms to develop organically, it took a different approach. Instead of dictating tone, it created conditions where users could negotiate expectations among themselves. That decision produced something rare online: a culture people actually respected.
Rules Do Not Create Culture
Formal rules can stop the worst behavior, but they cannot produce healthy interaction on their own. Culture emerges from repeated signals about what is rewarded, what is ignored, and what quietly fails.
On platforms driven by engagement metrics, the loudest behavior becomes the norm. Even when it violates stated rules, it spreads because it performs well. Users learn quickly which behavior is tolerated in practice, regardless of what policy pages claim.
Bluesky reduced that gap. Its design choices aligned incentives with restraint rather than escalation, allowing norms to form through lived experience instead of enforcement theater.
Norms Formed Through Friction, Not Decrees
Bluesky did not demand politeness or enforce artificial civility. It allowed disagreement, sarcasm, and conflict. What it removed were the tools that turn minor conflicts into spectacles.
Without algorithmic amplification or quote-dunking, users encountered one another at a human scale. Poor behavior did not disappear, but it stopped being rewarded. Over time, communities learned what worked.
People adjusted.
Tone stabilized.
Expectations became legible.
That process cannot be faked.
Boundary Respect Became Normal
Because blocking was normalized and harassment did not scale easily, users learned to respect boundaries. Access was no longer assumed. If someone crossed a line, the consequence was simple: they lost an audience.
This shifted power away from loud aggressors and toward ordinary participants. Norms were reinforced socially rather than through constant moderation intervention.
Importantly, this did not require consensus. Different communities developed different standards, and that diversity was tolerated rather than flattened.
Marginalized Users Set the Pace
On many platforms, marginalized users are forced to adapt to hostile norms or leave. On Bluesky, they were able to help define the environment instead.
Queer users, in particular, did not need to over-explain, self-police, or perform respectability to be heard. Because harassment tools were limited, participation felt safer. That safety allowed norms to coalesce around mutual recognition rather than constant defense.
Culture followed presence.
Why This Was Not an Accident
Organic norms only form when platforms resist the urge to micromanage behavior for public relations reasons. Bluesky accepted ambiguity. It allowed mistakes to happen at small scales instead of preventing them through heavy-handed control.
That patience paid off.
The result was not perfection. It was coherence.
Community norms on Bluesky did not emerge because users were better people. They emerged because the platform stopped sabotaging them.
For more social commentary, please see Occupy 2.5 at https://Occupy25.com
This essay will be archived as part of the ongoing WPS News Monthly Brief Series available through Amazon.
References (APA)
Ostrom, E. (1990). Governing the Commons. Cambridge University Press.
Gillespie, T. (2018). Custodians of the Internet. Yale University Press.
Phillips, W., & Milner, R. (2017). The Ambivalent Internet. Polity Press.
Baym, N. (2015). Personal Connections in the Digital Age. Polity Press.
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I’ve been posting my film work here for a few weeks, and I’ve noticed something refreshing — people actually take time to respond here.
It feels like engagement means something different when it’s not tied to an algorithm.
For those who’ve been on Mastodon longer, how do you define ‘success’ on a platform like this?
What's a good term for the concept of "friends of friends" but broader, including casual acquaintances?
Thinking about how to describe this set of people in a social media context. "Friend" is a convenient lie, but "acquaintance" and "contact" are sterile. "Show this post to: Contacts of contacts" is just 🤮.
Or maybe there are other ways to describe the local part of someone's social graph?
:boost_ok:
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Been thinking about what the key-trust part of decentralized "social PKI" should look like.
The individual part seems straightforward: A public key, and a history of key rotations (where each key signs a message revoking itself as latest, and endorsing the next public key as latest instead.)
But how do you trust someone else's key in the first place? (Including when they lose all data and have to recreate their identity, with a new key.)
I'm very tempted to say... we can leave that to implementations, with just some strong suggestions in the spec as to how to meet different users' different needs.
One implementation could just use TOFU and notify the user if something looks wrong. Another could participate in a key-gossip system, where useragents inform each other of identity/key relationships they've seen, allowing multipath resilience against MITM. And another could go full-on PGP key-party if it really wanted to, I guess.
Does this sound reasonable? Would love to hear feedback.
:boost_ok:
Für die Zukunft nehme ich mir vor eonige #SocialMedia Beiträge mit #Penpot zu gestalten.
Aktuell nutze ich dafür meist #AffinityDesigner und #Canva beides gerade in der Zusammenarbeit mit z.B. Vereinen sehr wichtig bleiben, aber für kleinere Projekte und eigene Posts könnte das sehr gut funktionieren.
https://community.penpot.app/t/5-social-media-design-tricks-and-why-they-work/4401
We should be trying to invent online social spaces that are much, much smaller, and I think it's possible to do this without losing the benefits of large social networks:
https://www.brainonfire.net/blog/2023/06/19/groups-should-go-small/
Personal Business Logo: Brestylefire
Logo Logo design Social Media logo Digital Design Social Media design Brand Logo Typography Pink,red and white Butterfly Sun
The thread by @jducoeur on Mastodon user experiences prompted me to think about my experiences, which I write about in the subthread that starts here:
https://better.boston/@athorn/109375982418303697
Looking back, it actually feels pretty common for initial experiences of a new platform to be pretty negative.