#smartly — Public Fediverse posts

FYI: Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AIMemory #AdTech #DigitalMarketing #Smartly #AI

All Content from Business Insider | OpenAI's new partner wants to build ads that can chat with you by Lucia Moses

Laura Desmond, CEO of Smartly, said ads on OpenAI will get more conversational and tailored to the individual user.Smartly

OpenAI has signed Smartly as its first creative adtech partner.Smartly's ultimate goal is to help create personalized ChatGPT ads that users can interact with.Sign up for Business Insider's weekly marketing newsletter.The advertising industry's most anticipated rollout is kicking into higher gear.

OpenAI has signed Smartly as its first adtech partner focused on improving how ads appear to users, Business Insider can exclusively report. Their work will build on an initiative OpenAI started in February to run basic ads to some users in its free and $8-a-month Go tiers. OpenAI previously announced a partnership with the adtech company Criteo, which will help brands place ads in ChatGPT.

OpenAI's slow-motion ad rolloutRead the original article on Business Insider

Read more: https://www.businessinsider.com/openai-smartly-bring-conversational-ads-to-chatgpt-2026-4

#advertising #marketing #openai #smartly #chatgpt

ICYMI: Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. https://ppc.land/smartly-signs-loi-to-buy-incrmntal-adding-always-on-incrementality/ #Smartly #INCRMNTAL #DigitalMarketing #MarketingTechnology #AI

Smartly research reveals 92% of marketers say AI reshapes customer engagement: Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget. https://ppc.land/smartly-research-reveals-92-of-marketers-say-ai-reshapes-customer-engagement/ #AI #CustomerEngagement #DigitalTrends #Marketing #Smartly

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

ICYMI: Reddit launches full Smartly integration for automated campaign management: Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools. https://ppc.land/reddit-launches-full-smartly-integration-for-automated-campaign-management/ #Reddit #Smartly #DigitalMarketing #Advertising #MarketingAutomation

ICYMI: Reddit launches full Smartly integration for automated campaign management: Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools. https://ppc.land/reddit-launches-full-smartly-integration-for-automated-campaign-management/ #Reddit #Smartly #DigitalMarketing #Advertising #MarketingAutomation

Reddit launches full Smartly integration for automated campaign management: Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools. https://ppc.land/reddit-launches-full-smartly-integration-for-automated-campaign-management/ #Reddit #Smartly #DigitalMarketing #SocialMedia #MarketingAutomation

Harnessing Technology with Insight: Smartly Navigating the Digital Era #EastAfrica #digital #era #Harnessing #Insight #Navigating #Smartly #technology 
https://tinyurl.com/2x3gvpg4

@photosbykyle my home is #smartly #stupid enough to not require the internet at all 🤓

#Devops Finland January Meetup at #Smartly

Social ad company Smartly.io sells a majority stake to Providence Equity Partners - Smartly.io, a company helping advertisers automate their campaigns across Facebook, Instagram and Pi... more: http://feedproxy.google.com/~r/Techcrunch/~3/Ud_GuzSPR78/ #providenceequitypartners #advertisingtech #fundings&exits #smartly.io #startups