#simonkucher — Public Fediverse posts

Thought-provoking article published in #MITSloan Management Review (based on qualitative and quantitative research by #simonkucher of European and North-American consumers) explores the gap between what consumers say and what they do when it comes to sustainable choices.
https://sloanreview.mit.edu/article/the-myth-of-the-sustainable-consumer/