home.social

#searchenginemarketing — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #searchenginemarketing, aggregated by home.social.

  1. Google quietly expands AI Overview ads to 11 countries without fanfare: Google expanded AI Overview ads to Australia, Canada, India and 8 more countries on December 19, targeting English speakers with text and shopping ads. ppc.land/google-quietly-expand #GoogleAds #AIAdvertising #DigitalMarketing #SearchEngineMarketing #PPC

  2. Per former #googler @pedrodias via X/Twitter:

    "Sigh! Here we go again w the 'CTR is used for rankings' topic.

    "Just because Google looks at data to understand behaviour, doesn't mean it's used directly in rankings"

    replying to:

    "DOJ walked Lehman through a number of slide decks he had made during his time at Google. One was titled 'Google is Magical', another was titled 'Life of a Click.' The general theme of DOJ’s questioning seemed to be that user data was a critical component of Google’s 'magic.'"

    #seo #google #searchenginemarketing #digitalmarketing